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	<title><![CDATA[advertising & promotion Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertising & promotion]]></description>
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		<title><![CDATA[Home Care Deserves Another Look in Reform Legislation]]></title>
		<link><![CDATA[http://industry.bnet.com/healthcare/10001521/home-care-deserves-another-look-in-reform-legislation/]]></link>
		<description><![CDATA[Home care is getting the short end of the stick in the Senate and House reform bills. Legislators should consider restoring some of the cuts to home health agencies. by Ken Terry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 20 Dec 2009 11:07:28 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/ken+terry.html"><![CDATA[Ken Terry]]></category>
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		<title><![CDATA[Crafts Site Etsy Buys Ad Platform Adtuitive]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-crafts-site-etsy-buys-ad-platform-adtuitive%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Do-it-yourself hobbyist marketplace Etsy has acquired ad platform operator Adtuitive for an undisclosed sum. In post on Etsy&#8217;s blog, the company says its decided to buy Adtuitive, which is currently in stealth-mode, to help the crafts site build out its search algorithms and expand Etsy&#8217;s Showcase ad system. Adtuitive...]]></description>
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		<pubDate>Fri, 18 Dec 2009 16:22:08 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Google Reportedly In Talks To Buy Yelp]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-reportedly-in-talks-to-buy-yelp%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google (NSDQ: GOOG) may be about to make its biggest play for local business ad dollars yet. TechCrunch&#8216;s Michael Arrington says the company is in late-stage talks to buy business reviews site Yelp; he puts the price at upwards of $500 million. That would be a solid premium to...]]></description>
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		<pubDate>Fri, 18 Dec 2009 04:17:30 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Vevo CEO Responds: Some Things We ARE Getting Right]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-vevo-ceo-responds-some-things-we-are-getting-right%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Earlier today we posted a product and biz review of Vevo by Ty Ahmad-Taylor, founder and CEO of FanFeedr and previously SVP of Strategy and Product Development at Viacom (NYSE: VIA). It has generated a bunch of discussion and tweets since this morning. Vevo CEO Rio Caraeff had a...]]></description>
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		<pubDate>Thu, 17 Dec 2009 21:26:54 -0800</pubDate>
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		<title><![CDATA[Newsweek Sells Budget Travel To Fletcher Asset Management]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-newsweek-sells-budget-travel-to-fletcher-asset-management%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Barely a month after word slipped out that Newsweek was looking to unload Budget Travel magazine, the Washington Post Co. (NYSE: WPO) unit has sold the title to Fletcher Asset Management. Terms were not disclosed. While most consumer magazines have faced  steep declines in ad pages, Budget Travel,...]]></description>
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		<pubDate>Thu, 17 Dec 2009 17:06:43 -0800</pubDate>
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		<title><![CDATA[General Mills, Inc. F2Q10 (Qtr End 11/29/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14040_23-374961.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first question comes from Ed Aaron &#8211; RBC Capital Markets Ed Aaron &#8211; RBC Capital Markets I was hoping you could maybe elaborate a little bit first off on the meals category. It looks like that category was down maybe a little bit in...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 17 Dec 2009 10:10:26 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GIS</category>
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		<title><![CDATA[U.S. to Rely Less on Oil For Energy By 2035]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-374808.html]]></link>
		<description><![CDATA[By Tom Doggett and Ayesha RascoeWASHINGTON (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - U.S. oil demand through 2035 is not expected to return to the peak levels reached before fuel consumption fell sharply due to high petroleum prices and the recession, the government's top energy forecasting agency said on Monday.U.S. oil demand reached a...]]></description>
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		<pubDate>Thu, 17 Dec 2009 03:29:47 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/crude+oil.html"><![CDATA[Crude Oil]]></category>
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		<title><![CDATA[Bank Watchdog Agency Needed - Obama]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-374764.html]]></link>
		<description><![CDATA[By Steve HollandWASHINGTON (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - U.S. President Barack Obama defended on Saturday a consumer watchdog agency the financial industry wants to weaken or strip from legislation that would strengthen the regulation of Wall Street.The Democratic-controlled House of Representatives on Friday approved the biggest changes in financial regulation since the...]]></description>
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		<pubDate>Thu, 17 Dec 2009 02:35:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[Bank]]></category>
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	<item>
		<title><![CDATA[Advertising Market Seen Stabilised]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14049_23-374634.html]]></link>
		<description><![CDATA[By Kate HoltonLONDON (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - Global advertising markets have finally stabilised and should grow 0.9 percent in 2010 after recovering from the worst decline in modern times in 2009, a leading media buyer said on Tuesday.ZenithOptimedia, upgrading its forecasts for 2010 for the first time in 18 months after...]]></description>
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		<pubDate>Thu, 17 Dec 2009 00:36:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WPP</category>
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	</item>
	<item>
		<title><![CDATA[American City Business Journals-Backed ThePort Gets More Cash]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-american-city-business-journals-backed-theport-gets-more-cash%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ ThePort, a startup which helps media companies and non-profits add social networking features to their sites, has raised an additional $500,000 in funding. CEO Bob Cramer tells us that the cash, which comes from existing investors, is an add-on to the $4.1 million that the company raised in a...]]></description>
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		<pubDate>Thu, 17 Dec 2009 00:26:13 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/american+city+business+journals+inc..html"><![CDATA[American City Business Journals Inc.]]></category>
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		<title><![CDATA[Jefferies Ups Google Price Target]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14061_23-374515.html]]></link>
		<description><![CDATA[(<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Jefferies raised its price target on Google Inc's GOOG stock to $695 from $600, while reiterating its buy rating, citing optimism among advertisers for fiscal 2010 amid improving macro environment."Our channel checks point to strengthening advertising, e-commerce environment and improving fiscal 2010 outlook, which bodes well for Google,"...]]></description>
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		<pubDate>Wed, 16 Dec 2009 22:39:30 -0800</pubDate>
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	<item>
		<title><![CDATA[Google to power search for Russia&#8217;s top email site]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-374934.html]]></link>
		<description><![CDATA[ Google is expanding its presence in Russia with a deal to become the default search engine and ad server on Russia's top portal Mail.ru from January. The arrangement, which initially runs for a year, will see Google replace rival Yandex to power search on Mail.ru, sharing ad revenue with...]]></description>
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		<pubDate>Wed, 16 Dec 2009 22:17:42 -0800</pubDate>
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	</item>
	<item>
		<title><![CDATA[@ eBook Summit: Advertising Is Coming To E-Books]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ebook-summit-advertising-is-coming-to-e-books%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ There were a few things that attendees and speakers appeared to have decided on by the end of the two-day MediaBistro eBook Summit: case in point, the $9.99 standard price for a digitized title&#8212;as established by the space&#8217;s leader, Amazon (NSDQ: AMZN)&#8212;is not enough to support content creation and...]]></description>
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		<pubDate>Wed, 16 Dec 2009 21:47:17 -0800</pubDate>
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		<title><![CDATA[EBay and Craigslist Square Off in Delaware Court]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14058_23-374409.html]]></link>
		<description><![CDATA[By Tom Hals and Alexandria SageGEORGETOWN, Delaware/SAN FRANCISCO (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - EBay Inc's former chief executive, Meg Whitman, took the witness stand on Monday to make the case that free online classifieds provider Craigslist unfairly denied the giant e-commerce company a seat on its board.Whitman, who is running for governor of...]]></description>
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		<pubDate>Wed, 16 Dec 2009 21:08:58 -0800</pubDate>
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		<title><![CDATA[Clear Channel in Talks to Raise $2.5 Billion: Report]]></title>
		<link><![CDATA[http://www.bnet.com/2407-13071_23-374398.html]]></link>
		<description><![CDATA[(<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Clear Channel Communications Inc's outdoor advertising business is in talks with lenders to raise as much as $2.5 billion in the high-yield market, the Wall Street Journal reported, citing people familiar with the matter.A deal will likely come in the next two weeks, though the timing and the...]]></description>
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		<pubDate>Wed, 16 Dec 2009 20:54:37 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clear+channel+communications+inc..html"><![CDATA[Clear Channel Communications Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CCU</category>
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		<title><![CDATA[IAB, 4A's Set Down Rules For Use And Ownership Of User Data]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-4as-set-down-rules-for-use-and-ownership-of-user-data%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After nearly eight years, the online ad industry&#8217;s terms and conditions&#8212;or &#8220;T&C&#8217;s&#8221;&#8212;have been revised and the issue of who owns user data for marketing purposes appears to be settled. Under the joint 3.0 Standards PDF from the Interactive Advertising Bureau and the 4A&#8217;s, ownership of &#8220;user volunteered data&#8221; gleaned...]]></description>
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		<pubDate>Wed, 16 Dec 2009 20:07:28 -0800</pubDate>
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		<title><![CDATA[Latin American Social Network Sonico Gets $1.7 Million More]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-latin-american-social-network-sonico-gets-1.7-million-more%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Latin American social network Sonico has raised another $1.7 million in funding from DN Capital, along with other investors. The startup now claims more than 43 million users, up from 17 million a year-and-a-half ago. It last raised money in June 2008 when it got $4.3 million in a...]]></description>
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		<pubDate>Wed, 16 Dec 2009 19:40:26 -0800</pubDate>
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		<title><![CDATA[Avatar Creator Gizmoz Merges With DAZ 3D, Raises Funding From Benchmark, Others]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-avatar-creator-gizmoz-merges-with-daz-3d-raises-funding-from-benchmark-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Gizmoz, the animation company that lets people create lifelike avatars for sharing across social networks and virtual worlds, has merged with DAZ 3D, an animation technology provider, and online artists&#8217; community. Financial terms were not disclosed, but the merger comes with round of funding led by Benchmark Capital, Highway...]]></description>
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		<pubDate>Wed, 16 Dec 2009 19:01:15 -0800</pubDate>
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		<title><![CDATA[Nielsen Grants Concession Over Local Ratings, But That Doesn't Mean the Controversy Is Over [Updated]]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10005559/nielsen-grants-concession-over-local-ratings-but-that-doesnt-mean-the-controversy-is-over/]]></link>
		<description><![CDATA[Nielsen will temporarily offer live local ratings to settle its dispute with advertisers and agencies, but don't expect that to be the end of the controversy. by Catharine P. Taylor]]></description>
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		<pubDate>Wed, 16 Dec 2009 13:55:19 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[New Website Demystifies Car Pricing--For Free]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10003156/new-website-demystifies-car-pricing/]]></link>
		<description><![CDATA[Information wants to be free, and that's what you'll pay for TrueCar's deep dives into auto pricing. The startup site wants to create transparency on the dealer floor--and build up a lot of traffic that can sell advertising. by Jim Motavalli]]></description>
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		<pubDate>Wed, 16 Dec 2009 12:17:54 -0800</pubDate>
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