Resources
Show All Related Tags
Did you mean
advertisement (20,374 results), Interactive Advertising Bureau (412 results), online advertising (391 results), Internet advertising (116 results), advertising agency (101 results)more...
Show Fewer Related Tags
Did you mean
advertisement (20,374 results), Interactive Advertising Bureau (412 results), online advertising (391 results), Internet advertising (116 results), advertising agency (101 results), advertising sales (97 results), Internet Advertising Bureau (64 results), video advertisement (52 results), pay-per-click advertising (51 results), banner advertisement (43 results), Web Advertising (32 results), Internet search advertising (30 results), in-game advertising (26 results), brand advertising (24 results), local advertising (19 results), print advertising (19 results), radio advertising (16 results), lamar advertising co. (14 results), contextual advertising (12 results), pay-per-call advertising (11 results), Advertising.com (10 results), advertising dollar (9 results), retail advertising (9 results), advertising revenue (6 results), advertising company (5 results), Bernstein-Rein Advertising Inc. (5 results), Inter/Media Advertising (4 results), Zimmerman Advertising (3 results), Advertising.com Inc. (2 results), Risdall Advertising (2 results), Internet advertising company (1 results), Jay Advertising Inc. (1 results), Miller Advertising Agency Inc. (1 results), text advertisement (1 results), TM Advertising (1 results), United Advertising Publications Inc. (1 results), Adventures in Advertising Corp., Allied Advertising & Public Relations, Insite Advertising Inc., Mars Advertising Group, Martin/Williams Advertising Inc., McClain Finlon Advertising, NTT Advertising Inc., Pedone & Partners Advertising Inc., SBC Advertising, Sk+G Advertising, SLG Advertising, Target Advertising Agency Ltd., The Advertising Industry, Tinsley Advertisingfewer...
BNET Business Dictionary
- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
- Advertising definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- Analyst: eBay Is Turning Itself Around
- Critics have blamed eBay (NSDQ: EBAY) for failing to make improvements to its site, and questioned whether it can remain an e-commerce leader. The company has stumbled somewhat as of late—revenue declined 7 percent and 11 percent, respectively, the past two quarters. But Collins Stewart analyst Sandeep Aggarwal believes...
- News items 2009-06-04
- Digg's New Advertising Platform; Marketers Pay Based On Diggs
- The line between traditional content and advertising on Digg is about to get much much smaller. The news-sharing site announced plans Wednesday for a new advertising platform that will intersperse ads among the streams of stories. Just like with stories, users will now be able to vote on ads...
- News items 2009-06-04
- Why Publishers Need To Serve Fewer Ads
- Bill Day is the chief executive officer of ScanScout. Prior to joining ScanScout, he was the chief media officer of Marchex and before that was CEO of MeMedia. Bill co-founded About.com, and held the titles of CEO and president.Call me crazy, but when I think about furthering online advertising,...
- News items 2009-06-04
- Former Tribune Exec: 'Sam Zell Is An Idiot In Terms Of Journalism''
- No, it's not the title of Al Franken's newest book. It's the assessment by John Carroll, former editor of the Baltimore Sun and the Los Angeles Times—two papers being burnt down by Tribune Co. to save them. Carroll told The Maryland Daily Record: "Zell may be a genius in...
- News items 2009-06-04
- Industry Moves: Facebook Hires Google AdWords Exec
- Another day, another executive defection from Google (NSDQ: GOOG). Grady Burnett, who had led the company's AdWords business, is leaving to head up global online and inside sales at Facebook, reports Crain's Detroit Business. Burnett had been based in Ann Arbor, Michigan, where the company's AdWords operations are headquartered....
- News items 2009-06-04
- IAB: Online Ad Spending Fell 5 Percent In Q1; First Drop In Several Years
- In a shift, online ad spending dropped in the first quarter 5 percent to $5.5 billion, according to the Interactive Advertising Bureau. That was a turnabout from the last couple quarters, which the IAB previously said was up 2.6 percent and 11 percent respectively. The latest figures highlight...
- News items 2009-06-05
- << Previous
- page 1 of 7
- Next >>
Content Types
Refining Tags
- Advertisement (68 results)
- marketing (54 results)
- Companies (53 results)
- David Kaplan (53 results)
- Media (39 results)
- Tameka Kee (23 results)
- Newspapers (22 results)
- Online Advertising (20 results)
- Research (18 results)
- Information (18 results)
- Finance (18 results)
- Yahoo! Inc. (18 results)
- internet (17 results)
- Entertainment (17 results)
- Social Media (17 results)
- Microsoft Corp. (16 results)
- Yahoo (13 results)
- Google Inc. (13 results)
- VC+M&A (13 results)
- Google (12 results)
- Microsoft (11 results)
- Management (11 results)
- Corporate Communications (11 results)
- sales (11 results)
- strategy (11 results)
- Human Resources (11 results)
- Advertising & Promotion (11 results)
- Advertiser (10 results)
- Technologies/Formats (10 results)
- Marketing Research (10 results)
- Mergers & Acquisitions (9 results)
- Revenue (9 results)
- Conferences (9 results)
- Joseph Tartakoff (9 results)
- Workforce Management (9 results)
- UBS AG (9 results)
- TV (8 results)
- Industry Moves (8 results)
- Operational Accounting (8 results)
- Video (8 results)
- Media Week (8 results)
- Search (8 results)
- Sales Strategy (8 results)
- Financial Accounting (7 results)
- Broadband (7 results)
- Gannett (7 results)
- Venture Capital (6 results)
- Web (6 results)
- Personal Technology (6 results)
- Network (6 results)
