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BNET Business Dictionary
- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
- Advertising definition on BNET »
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- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- Don't Laugh, But The Revamped Jokes.com Has Arrived
- Back in the early dot-com days, Jokes.com was basically a site with a bunch of laugh lines—and perhaps not surprisingly, it failed to gain much traction. Now, with comedy a much bigger fixture on the Web, Comedy Central (a division of Viacom's MTVN (NYSE: VIA) Entertainment Group) is relaunching...
- External links 2008-12-03
- Ad Industry Roundup: Display's Death?; Glam Japan; Collective Media; 24/7 Real Media
- —Whither display?: The woes of online publishers and ad firms that rely on banner ads and the like have been adding up all year, but the economic crisis could push the format over the cliff. Some media execs see salvation though by promoting old fashioned "reach and frequency" as...
- External links 2008-11-25
- NYT Claims To Have Figured Out Facebook As A Business Tool?At Least For One Night
- The NYT is declaring that it cracked the code on using Facebook as a promotional vehicle. The company says that a branding campaign this month aimed at building Facebook fans around election news netted the paper "4.3 times the value of our spend," according to a memo by president...
- External links 2008-11-25
- Display Rose A Meager 7 Percent Through Sept.; Down Last Year's 17.2 Percent?TNS
- Growth trends for display ads have been shrinking since late last year, and through September, the category was up only 7 percent, TNS Media Intelligence data shows. That's less than half of the 17.2 percent gain TNS recorded last year. As TNS points out, growth rates have shrunk for...
- External links 2008-12-11
- Condé Nast Suspends New Website Launches Indefinitely; Another Blow To Razorfish?
- Condé Nast's plans to build out new websites for mags such as Details have been suspended for an indefinite period, according to AgencySpy, which cited an unidentified source. A high level source at the company tells me that aside from Details, Conde Nast had been planning on creating several...
- External links 2008-12-04
- Industry Moves: Losing The Battle To Be Microsoft's Digital Head, McAndrews 'Transitions Out'
- Buried in the release that Yahoo's Qi Lu is joining Microsoft as president of its Online Services Group was the news that Brian McAndrews is resigning his post as SVP, Microsoft's Advertiser & Publisher Solutions Group. McAndrews, the former CEO of aQuantive, relinquished his title when Microsoft (NSDQ:...
- External links 2008-12-04
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