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- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
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- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- Interview: NYT's Denise Warren: Things Are Looking Up?But Ask Again Next Week
- Although the NYTCo (NYSE: NYT) continued to struggle on the display ad front in Q3, NYTimes.com GM Denise Warren finally sees some glimmers of hope. As the crucial holiday season approaches, autos, healthcare and luxury marketers are telling Warren, who is also SVP and chief advertising officer at the...
- External links 2009-11-09
- After Facebook Bans FishVille, Zynga Pulls Plug On All Performance-Based Ads
- More fallout from the media backlash surrounding the performance-based ads that social gaming companies like Zynga have been using to monetize their games. Zynga CEO Mark Pincus said that the company will be removing “all CPA [cost-per-action] offers” from its games until further notice. This comes after Facebook banned...
- External links 2009-11-09
- Display Ad Spending Thaws, CBS Interactive Promises A Move Beyond The Banner Ad
- Recent reports have suggested that display advertising is experiencing a tentative comeback, which is partially being attributed to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS Interactive (NYSE: CBS), which posted 14 percent decline in revenues...
- External links 2009-11-09
- Google To Acquire Mobile Ad Network AdMob In $750 Million In Stock
- Google (NSDQ: GOOG) has agreed to acquire AdMob, a mobile ad network, for $750 million in stock. Release.AdMob is considered one of the largest U.S. mobile ad networks, especially in terms of number of ad requests. However, it’s unknown how many requests the company can fill and the figures...
- External links 2009-11-09
- Yahoo Joins The Free WiFi Marketing Bandwagon
- Free WiFi is apparently the gift of choice this holiday season from big online companies to their users. Yahoo (NSDQ: YHOO) will provide free WiFi for an entire year in Times Square, starting tomorrow. A rep says it’s “the latest literal expression of Yahoo’s promise to be at the...
- External links 2009-11-09
- Yahoo Pitches Itself To Investors With One Word: Data
- At the Piper Jaffray Global Internet Summit today, analysts wanted to know why Yahoo (NSDQ: YHOO) was a good bet. The company’s repeated response: Data. Yahoo senior director David Kopp and VP Dev Patel fended off questions about challenges to the company’s businesses by saying that the company had...
- External links 2009-11-11
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