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464 Resources for

advertising

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Advertising: the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...; Advertising definition on BNET »

BNET Resources

Lucas Donat: Innovator of Online Advertising: Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.; Tags: Lucas Donat, Online Advertising, Advertisement, Marketing Research, Donat, Wald, advertising, agency, Internet, television, marketing, clients, ultimate, goals; Videos 2008-05-06
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...; Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network; Articles 2008-05-01
Rick Enrico: Marketing One on One: Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.; Tags: Rick Enrico, Marketing Research, Marketing, Internet, Juice Metriqs, Juice Media, Emerging Technologies, Advertising; Videos 2008-03-08
Bob Charney: Saving Clients Money: Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.; Tags: Client, Bob Charney, Marketing Research, Marketing, business structure, outsourcing, co-op, advertising, Mosaic Marketing Communications; Videos 2008-03-08
Todd Krieger: New Media Marketing Sherpa: Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...; Tags: New Media, Todd Krieger, Denou, Advertising & Promotion, Marketing, Social Networking, Media, Denuo, Branding, Online Communications, Marketing Research, Advertising; Videos 2008-03-08

Lori Schwartz: The Evolution of New Media Marketing: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.; Tags: advertising, technology, Interpublic Emerging Media Lab, Media, marketing, new media, Marketing Research, Lori Schwartz; Videos 2008-03-08
Bill Robinson: Democratic Advertising: Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.; Tags: politics, television, new media, advertising, Bill Robinson, Saysme.tv, sayeme.tv, Venture, Advertisement, commercials; Videos 2008-03-08
Samuel Albis: Communicating With Cultural Relevance: Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...; Tags: creative, communications, advertising, marketing, Hispanic, TJ Maxx, McDonald's, Bacardi, Manufacturing, Food & Beverage, Samuel Albis, Advertisement, The Yellow Butterfuly Project; Videos 2007-12-19
Ad Agency Exec Mark Monteiro: Making a Good Business Great: A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...; Tags: Mark Monteiro, corporate transformation, DDD Los Angeles, Advertising, Marketing, Advertising & Promotion, Advertisement, Advertising Agency, Business, Wells Fargo & Co.; Videos 2007-11-19
Using Telemarketing to Support Marketing Campaigns: Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...; Tags: marketing effort, Telesales, phone, monitoring, customer service, analysis, strategy, benefit, tool, BNET Editorial, Sales, Marketing, Sales Force Management, Advertising & Promotion, Promotion, Advertising, Marketing Research, Sales Strategy, Telemarketing, Customer, Sales Force; Articles 2007-09-28
Richard Bronshvag: Make an Emotional Connection with Customers: What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...; Tags: Brand, Honda Motor Sports, Dog And Pony, Dole, internet, Advertising, Mythology, Marketing, Branding, Advertisement, Dailey And Associates, ad firm, TV; Videos 2007-09-21
Unboundary CEO Tod Martin: Branding a Company from Within: While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...; Tags: Advertising, Best Practices, Branding, CEO, Communications, FedEx Corp., Marketing, PR; Videos 2007-09-02
Determining Your Advertising Objectives: Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...; Tags: marketing, advertising, sales; Articles 2007-05-03
Centralizing Retailer and Distributor Marketing Programs: As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...; Tags: marketing, advertising, retailer, distributor; Articles 2007-05-01
Lead Gen Firm AdEx Loses Its CEO; Scott Rewick Resigns To 'Pursue Other Interests': Scott Rewick has resigned his post as CEO of AdEx Media, the OTC-traded lead gen and online marketing company. He was in the role for less than two years. In a statement, the Mountain View, CA-based company said that Rewick stepped down last week to “pursue other interests.” The...; Tags: CEO, AdEx, Scott Rewick, Financial Accounting, Marketing Research, Advertising & Promotion, Finance, Marketing, Advertising, Industry Moves, David Kaplan; External links 2009-12-21
Martha Stewart And Yahoo Expand Online Advertorials To Other Platforms: Yahoo is expanding the online ad partnership it struck with Martha Stewart Living Omnimedia over the fall to include the domestic diva’s magazine, as well as her TV and radio programs. This past weekend, MSLO began running the first of eight custom webisodes it produced with Yahoo (NSDQ: YHOO)....; Tags: Advertorial, Yahoo! Inc., Martha Stewart, MSLO, Heather Cabot, Gender And Diversity, Advertising & Promotion, Corporate Communications, Business Structures, Media, Branding, Human Resources, Marketing, Finance, Advertising, Media & Publishing, Women-Centric Content, Magazines, Social Media, Video, Companies, Yahoo, David Kaplan; External links 2009-12-21
So What Other Parts Microsoft May Sell? Massive?: Say what you will about Microsoft (NSDQ: MSFT), at least it has been progressive enough in disposing off ad-related units that become non-core (or mismanaged, depending on who you speak to). Earlier this year it sold off FranchiseGator to Landmark Interactive and now Razorfish. One of the other units...; Tags: Advertisement, Microsoft Corp., Advertising, Entertainment, Gaming, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, Rafat Ali; External links 2009-08-09
Razorfish Bidding Saga Over: Publicis Buys It For Around $600M; Bing Ad Deal Included: So as I first tweeted late last night, the Razorfish bidding war is over, and the winner is, as expected, Publicis. The price, around $600 million, and even though this isn't the highest bid parent MIcrosoft got, it went with it because of the other major component in the...; Tags: Advertisement, Razorfish, Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, Rafat Ali; External links 2009-08-09
Why MySpace Is Launching So Much Original Studio Content: MySpace may be facing questions about whether it's still culturally relevant enough to retain users and attract ad dollars, but the social network is winning on at least one front: It appears to be the go-to network for studios and content companies premiering original programming. Whether it can turn...; Tags: Video, MySpace, Corporate Communications, Social Networking, Marketing, Online Communications, Advertising & Promotion, Advertising, Entertainment, Social Media, Companies, News Corp., Tameka Kee, Amazon.com Inc., VIA Technologies Inc., Viacom Inc.; External links 2009-08-07
Alibaba.com To Spend $30 Million On U.S. Marketing: Alibaba.com has said it is investing aggressively beyond its China home base—and apparently some of those efforts involve a big marketing campaign in the United States. The business to business e-commerce giant is launching a $30 million advertising campaign for its international marketplace starting Monday, according to the WSJ....; Tags: Acquisition, Wall Street Journal, Alibaba.com, Mergers & Acquisitions, Corporate Law, B2B, Marketing Research, Investment, Finance, Business Operations, E-business/E-Commerce, Internet, Marketing, Advertising, E-Commerce, Companies, Yahoo, Joseph Tartakoff, Yahoo! Inc.; External links 2009-08-07