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- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
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- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- Tremor Media Adds On To Third Round With Investment From SAP Ventures
- Barely six months after it raised an $18 million third round, video ad provider Tremor Media has secured additional funding, the company announced. The amount wasn’t specified, though it’s probably a good deal less than what Tremor received from Meritch Capital Partners, Canaan Partners, Masthead Venture Partners and European...
- External links 2009-08-25
- Earnings: WPP Revenue Slides But Digital Target On Track
- In the first half of 2009, advertising group WPP made one quarter of its revenue from its digital activities, showing that advertisers are investing in new online ways to track, measure and expose their brands in the recession. In an unaudited interim report covering the six months to June...
- External links 2009-08-26
- Delivery.com Buys Eats.com Owner Eats Media
- Online food ordering service Delivery.com has purchased Eats Media, owner of restaurant portal and social networking site Eats.com. Financial terms of the deal were not released. Delivery.com pays commissions to users who recruit new restaurants and customers to its service, and the company says the addition of Eats “brings...
- External links 2009-08-26
- The Problems With EveryBlock
- Like it or not, hyperlocal is one of the buzzphrases in online news these days, and the site of the moment is EveryBlock.com. Founded two years ago, it was sold last week to MSNBC Interactive. Unlike other sites that provide their own local news, EveryBlock, which operates in 15...
- External links 2009-08-26
- Local Marketing Tech Firm Balihoo Raises $7 Million Third Round
- Locally-focused marketing technology startup Balihoo has raised $7 million in a third round of funding. New investor OpenView Venture Partners led the round, with participation from previous backers Highway 12 Ventures and Lacuna Gap Capital. The Boise, Idaho-based startup has raised just over $12.5 million in funding since its...
- External links 2009-08-26
- Google May Enter Mortgage Quote Business; How Will Mortgage Advertisers React?
- Google (NSDQ: GOOG) has taken fire for shaking up industries by offering free alternatives—even if it hasn’t yet figured out how to make money in many of them. Now, Google is hatching plans to disrupt yet another industry. The NYT reports that online mortgage quote service LendingTree believes that...
- External links 2009-08-27
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