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- Unilever's Colour Cuts Could Save Millions
- Advertising Age highlights another recession-busting strategy that has the potential to save billions in packaging. Anglo Dutch consumer giant Unilever (whose CEO , Paul Polman, was one of three Unilever execs caught up in the Mumbai attacks) could save between $13m and $26m...
- Blog posts 2008-12-01
- ASSME, A New Organization for the Unemployed Media Elite
- Advertising Age's Nat Ives reports this happy holiday news: that an organization calling itself ASSME (yes, ASSME), is having a holiday party on Wednesday night at a Manhattan bar that, fittingly, is an homage to the 1920s. ASSME has nothing to do with ASME, the American Society...
- Blog posts 2008-12-12
- More Layoffs at Ad Age; D.C. Bureau Chief Axed
- Advertising Age has laid off five more editorial staffers, according to the New York Observer: Since December, the magazine has let go a photo editor Susan McCoy, editors of Special Reports (editors Dan Lippe and Mike Ryan Ad Age's special sections, which are not advertorial), and a copy editor whose...
- Blog posts 2009-03-23
- Nokia offers firms chance to brand phones
- Nokia plans to let US advertisers pay to put their brands on its phones starting later this year. Brands will be able to select an appropriate device, plant their logo on it and embed their own content. Nokia tells AdAge...
- Articles 2009-05-11
- YouTube As Art-House Cinema. Could There Be a Monetization Idea Here?
- Advertising Age has a fascinating blog post about an art-house cinema in Amsterdam, called De Uitkijk, that is saving itself by screening YouTube clips and other online clips of that ilk. It began as a promotional idea to help advertise the cinema, and it works like this: every month the...
- Blog posts 2009-07-19
- 3 Ways Clients Can Push Ad Agencies to Save Money
- Advertising Age has declared cultural war on procurement officers -- the executives at large advertisers who scrutinize ad agency budgets in an attempt to save money. Editor Jonah Bloom recently denounced the "obsession with ROI return on investment and the rise of the procurement officer" and wondered "whether procurement had...
- Blog posts 2009-11-17
Additional Resources
- ADVERTISING AGE, INTEL SET PLAN TO DELIVER ADS, NEWS TO USER PCS.
- Advertising Age has announced the creation of a new PC-based service that will deliver high-quality, high-speed video of TV commercials, print ads, interactive advertising and news to customers' desktops. Advertising Age has announced the creation of a new PC-based service that will deliver...
- Research articles 1998-10-12
- Advertising Age Goes Digital with Zinio Systems
- SAN FRANCISCO -- Advertising Age magazine Ad Age announced the launch of its digital edition delivered by Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation. As part of the partnership, Zinio will digitally produce and deliver the leading advertising trade magazine globally. The December 13th issue...
- Research articles 2004-12-09
- Wal-Mart's RetailLink In The Spotlight.(Advertising Age )(Brief Article)
- Confidentiality is cited by the nation's largest retailer as the reason it plans to stop selling data to market research companies. However, according to Advertising Age (May 21), Wal-Mart Stores, Inc.'s move, to take effect in August, is aimed at fo Confidentiality is cited by the...
- Research articles 2001-05-28
- The Advertising Age Best Awards.(Brief Article)
- Perennial favorites dazzled again as Wieden & Kennedy's ``Freestyle'' basketball gem for Nike was named Best of Show among all the Advertising Age Best Ads of 2001, after Wieden and Nike won the apparel category the previous year. The E-Trade mon Perennial favorites dazzled again as...
- Research articles 2002-05-06
- Advertising Age Names Grupo Gallegos 2008 "Multicultural Agency of the Year"
- LONG BEACH, Calif. -- Grupo Gallegos, an independently owned, full-service communications agency dedicated to providing its clients with marketing plans that raise the bar of creative excellence while targeting the Hispanic population, announced today that it has been named Advertising Age Magazine's 2008 "Multicultural Agency of the Year." Advertising Age...
- Research articles 2008-03-10
- 'Ad Age' names Taylor.(Advertising Age hires Catharine P. Taylor as interactive editor)(Brief Article)
- Catharine P. Taylor today joins Advertising Age as interactive editor, overseeing the publication's Interactive Media & Marketing section as well as interactive-related content on AdAge.com. Ms. Taylor, 41, joins Ad Age from the New York office of Organic, a San Francisco-based Internet professional services...
- Research articles 2001-01-08
- Crain shakes up Ad Age editorial - Crain Communications Inc.; Advertising Age - News
- Crain Communications shook up the editorial side at Advertising Age in early October: Executive editor Dennis Chase, New York bureau chief John Wolfe and editor-at-large Joseph Winski have been let go. Steve Yahn, chief editor of Crain's Business Marketing, has replaced Chase. Yahn was founding editor of Crain's Chicago Business...
- Research articles 1993-11-15
- Corrections to AA report on top 300 magazines.(Advertising Age)(Brief Article)(Correction Notice)
- The following corrections and amplifications concern data published in the Ad Age 300 magazine report, June 12. * GamePro should have been classified as E001, Advertising Age's special designation for a broad range of computer/Internet/electronic game magazines, rather than C045A, the consumer teen...
- Research articles 2000-07-17
- IDG.net President Laurie Morgan Named 'Woman to Watch' by Advertising Age; Leading Marketing Publication Honors Female Marketing Stars
- BOSTON--BUSINESS WIRE--Feb. 10, 1999--International Data Group IDG today announced that IDG.net President Laurie Morgan has been selected by Advertising Age, a leading marketing and advertising publication, as a "Woman to Watch" in 1999. The honor recognizes twenty-one women whose unique marketing programs have significantly contributed to the success of their...
- Research articles 1999-02-11
- Heineken USA's `Traducciones' Campaign, Wins Advertising Age's Best of Show 2002
- Business Editors WHITE PLAINS, N.Y.--BUSINESS WIRE--Sept. 26, 2002 A radio campaign created for Heineken USA by The Vidal Partnership was named "Best of Show 2002" in Advertising Age's Hispanic Creative Advertising Awards. The campaign, `Traducciones,' Translations is a series of radio commercials built on subtle cultural differences,...
- Research articles 2002-09-26
- Acxiom® Digital Named a Top 50 Interactive Agency By Advertising Age Magazine; Recognition Validates Company's Efforts To Provide Industry-Leading Digital Marketing Solutions to Enterprises
- SAN MATEO, Calif. -- AcxiomR Digital, a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced it was named 17th on Advertising Age Magazine's list of top 50 interactive agencies. The list, issued in April, was compiled based on companies' annual US revenues from their interactive...
- Research articles 2006-06-01
- Why it's OK to make mistakes; Game-changing execs explain why risk taking can often trump research.(Advertising Age Event: 2006 Media Mavens)
- Byline: ABBEY KLAASSEN And NAT IVES aklaassen@crain.com nives@crain.com Media executives these days have to choose between falling up or falling behind, a panel of pros said at Advertising Age's Media Mavens awards luncheon last week, arguing that taking risks and sometimes...
- Research articles 2006-12-04
- Information Resources, Inc. Tops Advertising Age Ranking of Leading U.S. Marketing Research Companies
- CHICAGO--BUSINESS WIRE--July 7, 1997--Information Resources, Inc. (NASDAQ:IRIC) is the largest marketing research firm serving the U.S. market, according to the recently released annual ranking of the industry compiled by Advertising Age. "Getting to No. 1 has been a prime motivation for all of us at IRI," said...
- Research articles 1997-07-07
- BtoB: Advertising Age's Newspaper of the Marketing Revolution Launched By Crain Communications Inc
- Business & High Tech Editors NEW YORK--BUSINESS WIRE--March 27, 2000 BtoB: Advertising Age's Newspaper of the Marketing Revolution, was launched today by Crain Communications Inc. BtoB is the only publication devoted exclusively to the rapidly growing business-to-business marketplace and the effects of the e-commerce explosion. BtoB debuts...
- Research articles 2000-03-27
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