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	<title><![CDATA[advertising age Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertising age]]></description>
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		<title><![CDATA[3 Ways Clients Can Push Ad Agencies to Save Money]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004679/3-ways-clients-can-push-ad-agencies-to-save-money/]]></link>
		<description><![CDATA[Advertising Age has declared cultural war on procurement officers -- the executives at large advertisers who scrutinize ad agency budgets in an attempt to save money. Editor Jonah Bloom recently denounced the "obsession with ROI return on investment and the rise of the procurement officer" and wondered "whether procurement had...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 17 Nov 2009 10:10:49 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/procurement.html"><![CDATA[Procurement]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+age.html"><![CDATA[Advertising Age]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[YouTube As Art-House Cinema. Could There Be a Monetization Idea Here?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003222/youtube-as-art-house-cinema-could-there-be-a-monetization-idea-here/]]></link>
		<description><![CDATA[Advertising Age has a fascinating blog post about an art-house cinema in Amsterdam, called De Uitkijk, that is saving itself by screening YouTube clips and other online clips of that ilk. It began as a promotional idea to help advertise the cinema, and it works like this: every month the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Jul 2009 11:54:21 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/monetization.html"><![CDATA[Monetization]]></category>
		<category domain="http://resources.bnet.com/topic/cinema.html"><![CDATA[Cinema]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+age.html"><![CDATA[Advertising Age]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Nokia offers firms chance to brand phones]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-301217.html]]></link>
		<description><![CDATA[ Nokia plans to let US advertisers pay to put their brands on its phones starting later this year. Brands will be able to select an appropriate device, plant their logo on it and embed their own content.          Nokia tells AdAge...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 11 May 2009 17:02:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[Phone]]></category>
		<category domain="http://resources.bnet.com/topic/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+age.html"><![CDATA[Advertising Age]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
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		<title><![CDATA[More Layoffs at Ad Age; D.C. Bureau Chief Axed]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001323/more-layoffs-at-ad-age-dc-bureau-chief-axed/]]></link>
		<description><![CDATA[Advertising Age has laid off five more editorial staffers, according to the New York Observer:  Since December, the magazine has let go aÂ photo editor Susan McCoy, editors of Special Reports (editors Dan Lippe and Mike Ryan Ad Age's special sections, which are not advertorial), and a copy editor whose...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Mar 2009 07:33:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[Food]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[ASSME, A New Organization for the Unemployed Media Elite]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000495/assme-a-new-organization-for-the-unemployed-media-elite/]]></link>
		<description><![CDATA[Advertising Age's Nat Ives reports this happy holiday news: that an organization calling itself ASSME (yes, ASSME), is having a holiday party on Wednesday night at a Manhattan bar that, fittingly, is an homage to the 1920s.    ASSME has nothing to do with ASME,Â  the American Society...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 12 Dec 2008 11:56:49 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Unilever's Colour Cuts Could Save Millions]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2008/12/01/unilevers-colour-cuts-could-save-millions/]]></link>
		<description><![CDATA[    Advertising Age highlights another recession-busting strategy that has the potential to save billions in packaging.    Anglo Dutch consumer giant Unilever (whose CEO , Paul Polman, was one of three Unilever execs caught up in the Mumbai attacks) could save between $13m and $26m...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Dec 2008 16:02:38 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/joanna+higgins.html"><![CDATA[Joanna Higgins]]></category>
		<category domain="http://resources.bnet.com/topic/joanna+higgins.html"><![CDATA[Joanna Higgins]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
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