Resources
BNET Business Dictionary
- Advertising Agency
- an organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market...
- Advertising Agency definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Ad Week Report Card Doesn't Bother with Creativity's Effectiveness
- Ad Week Report Card Doesn't Bother with Creativity's EffectivenessAd Week Report CardInteresting article, articulating century-old news. Forty years ago, I worked for an ad agency and asked the same question re: effectiveness. I was looked at as though I had come to work covered in merde.As long as advertising agencies,...
- Discussion threads 2008-05-01
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Choosing Where to Advertise
- There are five things you should consider when choosing where to advertise:your target audiencethe comparative costs of reaching that audience through different mediathe timing of your campaigncreative opportunitieseditorial statureSelecting advertising media involves comparing and balancing all of these factors to develop an advertising media mix that's right for your product....
- Articles 2007-07-30
- When to Call it Quits
- I just came across this hilarious story on Brand Autopsy about Campbell-Mithum, an ad agency in Minneapolis. The firm had a dilemma--it couldn't explain to its clients why its services are indispensable or how it can improve their branding and marketing efforts. Why? Because they didn't know! That's sounds like...
- Blog posts 2007-05-25
- Dr. Martens Drops Ad Agency Over Dead Rockers Fiasco
- If you're an ad agency, what's the fastest way to get a client to fire you? Try running an ad campaign that your client didn't approve. Dr. Martens just ditched its ad agency, Saatchi and Saatchi London, after the firm ran posters depicting dead rockers in heaven wearing Dr. Martens...
- Blog posts 2007-05-24
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- 4A's push must show best of biz.(Viewpoint)(American Association of Advertising Agencies)
- the ad-agency business has an image problem. The solution offered by the American Association of Advertising Agencies? Hire a PR shop. Maybe the Public Relations Society of America should return the compliment by hiring an ad agency. the ad-agency business has an image problem....
- Research articles 2006-10-02
- Fastest Growing Video Game Franchise Based in Orange County Selects Local Ad Agency
- Thrive Marketing, Inc., a Southern California-based advertising agency, was selected as the ad agency for Play N Trade video games, a Newport Beach-based video game company. Play N Trade is ranked by Entrepreneur Magazine as one of the "Top 50 new franchises of 2007," and consequently opening a new...
- Research articles 2007-10-09
- Big agencies: Change. Now.(Viewpoint)(advertising agencies grow)
- There is a not-so hidden message for the big global ad agencies in this issue: Change in 2006 or face obsolescence. There is a not-so hidden message for the big global ad agencies in this issue: Change in 2006 or face obsolescence.
- Research articles 2006-01-09
- My Ad Agency is Better Than Your Ad Agency; Harris Interactive to Conduct the 13th Bi-Annual Advertising Agency Reputation Study
- Business Editors
- Research articles 2000-12-19
- Premier Consulting Group Becomes SAP® Channel Partner Delivering Business All-in-One Solutions to Midsized Advertising Agencies Throughout the U.S
- HAMILTON, N.J. -- Premier Consulting Group, Inc. Premier today announced it has become an SAP[R] channel partner authorized to resell the SAP Business All-in-One solutions to midsize advertising agencies in the United States. SAP Business All-in-One is a comprehensive, proven solution with preconfigured, industry-specific business processes to enable predictable and...
- Research articles 2008-04-28
- Everybody play ball: Regular guys and star athletes both appear in the first work from 180 for Adidas, which invites people to enjoy sports at whatever level of performance their ability allows.(Amsterdam advertising agency founded by ex-Wieden and Kenned
- If you're going to start an ad agency, especially one born in controversy, taking as its first client a brand competing with a deep-pocketed giant and, simultaneously, trying to achieve what few have done before successfully, maybe it helps to have M If you're going to...
- Research articles 1999-10-25
- Ogilvy drug-office win draws fire; Senate, House and losing ad agencies demand explanation.(Brief Article)
- The government's decision to retain WPP Group's Ogilvy & Mather as ad agency on the White House $152 million anti-drug account is under seige, as congressmen, senators and losing agencies demand a second look. The government's decision to retain WPP Group's Ogilvy &...
- Research articles 2002-07-15
- Gillette evaluates shops.(advertising agency contract reviews)(Brief Article)(Statistical Data Included)
- Gillette Co. Chairman-CEO James Kilts is evaluating ad agency relationships as part of a broader ``review'' of all vendor relationships. That likely will mean lower compensation for Gillette ad agencies. It conceivably could open the door to consolid Gillette Co. Chairman-CEO James Kilts is evaluating ad...
- Research articles 2001-06-11
- Burger King Announces Its New U.S. Advertising Agency.(Knight Ridder/Tribune Business News)
- Jan. 9--Burger King announced Monday the selection of McCann-Erickson of New York as its new U.S. advertising agency. Jan. 9--Burger King announced Monday the selection of McCann-Erickson of New York as its new U.S. advertising agency.
- Research articles 2001-01-08
- 4A'S, AD BUYERS TO FIGHT ELEMENTS OF VIACOM DEAL; WILL DEVELOP STANDARD TO AID ANTI TRUST EXAM OF $36 BIL DEAL.
- Spurred by the breadth of the $36 billion Viacom/CBS deal, ad agency media buyers, working through the American Association of Advertising Agencies, are getting ready to fight significant elements of the merger. Spurred by the breadth of the $36 billion Viacom/CBS deal, ad ...
- Research articles 1999-09-13
- Hasbro boys toys tossed into review; Management shuffle, sluggish sales prompt look at ad agencies.(Brief Article)
- On the heels of sluggish earnings and management reorganization, Hasbro is evaluating its ad agencies. On the heels of sluggish earnings and management reorganization, Hasbro is evaluating its ad agencies.
- Research articles 2000-11-20
- A vote against discrimination.(Viewpoint)(Association of National Advertisers)(American Association of Advertising Agencies)
- We commend the Association of National Advertisers and the American Association of Advertising Agencies for endorsing the right of marketers to target gay consumers. This is good business. It's also a strong reminder that discrimination and intoleran We commend the Association of National Advertisers and the...
- Research articles 2006-04-03
- Boston Ad Agency to Buy Bob Woolf Associates from Sports Agent's Widow.(Originated from The Boston Globe)
- May 23--Arnold Communications Inc., the Boston advertising agency, today plans to buy Bob Woolf Associates from the late sports agent's widow. May 23--Arnold Communications Inc., the Boston advertising agency, today plans to buy Bob Woolf Associates from the late sports agent's widow.
- Research articles 1996-05-23
- << Previous
- page 1 of 6
- Next >>
Content Types
Refining Tags
- Advertisement (100 results)
- Marketing (38 results)
- Advertising & Promotion (35 results)
- Agency (16 results)
- Jim Edwards (11 results)
- LetterPremier.com (6 results)
- Job (6 results)
- Boston Globe (5 results)
- cable (5 results)
- Branding (4 results)
- Human Resources (4 results)
- Workforce Management (4 results)
- antitrust (3 results)
- Marketing Research (3 results)
- Finance (3 results)
- Ogilvy & Mather (3 results)
- Brand (3 results)
- Layoff (3 results)
- Sales (3 results)
- Performance (3 results)
- Hiring (3 results)
- Publicis (3 results)
