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- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
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- @Variety Ent/Tech Summit: Dick Clark's Orly Adelson: 'Online Is Fundamentally Different Than TV'
- With TV award show ratings and ad dollars on the wane, media and production companies are turning to the Web to help boost views and revenues. At the Variety Entertainment & Technology Summit, Orly Adelson, president of Dick Clark Productions, admitted that the problem of ?analog dollars being reduced...
- External links 2009-10-19
- Baidu Partners With Qtrax For Ad-Supported Music Downloads
- Baidu (NSDQ: BIDU)—which has come under fire for linking to illegal music downloads—is partnering with ad-supported music download service Qtrax to change that. The Chinese search engine says it will direct music-related search queries from its entertainment portal and music sites to Qtrax, when Qtrax has a track in...
- External links 2009-11-02
- Yahoo Music Alums Launch Dashbox, An Online Music Licensing Exchange
- Dave Goldberg and Bob Roback, formerly VP and GM of Yahoo Music, respectively, have teamed up again to launch Dashbox, an online music licensing exchange. The goal is to help advertisers, movie studios, and other companies that need to buy music, keep track of which record labels and artists...
- External links 2009-10-28
- Amid 'Scam' Accusations, Social Ad Firm Offerpal Installs A New CEO
- In-game and social media ad firm Offerpal Media has a new CEO: former Mochi Media Chairman and CEO George Garrick. Garrick is replacing Anu Shukla, who founded the company in 2007. In a statement, Shukla said the decision to bring in Garrick came after “many months” of searching. It...
- External links 2009-11-05
- @ Billboard: Why There's No 'Killer' Way To Make Money From Mobile Music
- Streaming music subscriptions? Ad-supported apps? Pay-per-download track services? Expect digital music companies, labels and and indie developers to keep testing those payment options, with new tricks like pre-paid music cards and micro-payments thrown into the mix, too—because there’s just no one “killer” way to make money from mobile music....
- External links 2009-10-06
- WPP's Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience
- With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the...
- External links 2009-10-06
- Microsoft's In-Game Advertising Unit Stands Up For Itself
- It’s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft’s recent layoffs (28 percent of Massive’s staff was let go)—and we had heard that Microsoft was shopping the...
- External links 2009-10-05
- Burst Media Buys Entertainment Ad Net Giant Realm
- Online ad rep Burst Media has bought entertainment ad network Giant Realm. Terms of the deal weren’t disclosed. The deal comes as even the online ad sector still looks fairly weak heading into the holiday season. Entertainment has been one of the few categories that are still attracting a...
- External links 2009-10-08
- Discovery's Digital Head Kayse Tapped To Lead Ad Sales For Oprah's OWN Channel
- After a year and a half as Discovery Communications’ EVP of digital media sales, Kathy Kayse is being moved over to take over ad sales for the company’s forthcoming cable channel, OWN: The Oprah Winfrey Network. Kayse came to Discovery from AOL (NYSE: TWX)—she had been a 24-year Time...
- External links 2009-10-12
- @ UBS Media Week: News Corp's Carey: Olympic Bid Would Have To Be 'Prudent'
- We tend to focus a lot on News Corp.‘s desire to get paid for its online content but the “pay plus ads” refrain is being sung elsewhere in the company, too. News Corp (NYSE: NWS) wants a dual revenue stream for Fox, too—aka retransmission fees. Or as News COO...
- External links 2009-12-07
- MSN And BermanBraun Wonderwall Team With Hachette On Women's 'Lifestyle' Site
- MSN and BermanBraun, the team behind the Microsoft (NSDQ: MSFT) portal’s entertainment channel Wonderwall, is working with mag publisher Hachette Filipacchi Media U.S. on a new women’s site that will focus on topics such as style, beauty, relationships and home d by David Kaplan
- External links 2009-12-08
- Hulu, 19 Entertainment To Launch Web Reality Series 'If I Can Dream'
- MySpace and increasingly Facebook are the networks that production companies are choosing as the launchpads for original web series, because Hulu has become the de facto home of much of the “premium” content on the Web. But now Hulu is dipping its toe into the original series pool, with...
- External links 2009-12-17
- What Vevo Gets Right?And What It Gets Wrong
- Ty Ahmad-Taylor is the founder and CEO of FanFeedr, a real-time personalized sports feed. Previously he was SVP of Strategy and Product Development at Viacom (NYSE: VIA) and, before that, Comcast.Vevo, the music video website backed by Universal and Sony-BMG, launched last week with much fanfare. It does a...
- External links 2009-12-17
- Offerpal Adds RockYou Vet As New Chief Revenue Officer
- More executive changes at offer-based ad network Offerpal Media, as it tries to get beyond the stigma that its social gaming ads were tainted: Mihir Shah has joined as chief revenue officer, a new role within the company. Reporting to newly-hired CEO George Garrick, Shah will be responsible for...
- External links 2009-12-15
- How Spike TV Is Driving Digital Revenue From The Video Game Awards
- MTVN’s Spike TV launched the first Video Game Awards VGAs in 2003, and has been delivering exclusive game trailers and performances to gamers—as well as a highly-engaged audience to video game and CPG advertisers—ever since. Last year, 10 million people tuned in to the awards, with 2.3 million in...
- External links 2009-12-12
- Interview: CBS Interactive's Neil Ashe: Ad Nets Never Provided Value To Us
- CBS Interactive’s move to curtail its dealings with ad networks effective today represents one of the key ways Cnet has influenced its parent since being acquired for $1.8 billion last year. Madison named for the avenue, the in-house online ad serving platform that CBS Interactive (NYSE: CBS) will rely...
- External links 2009-12-15
- NBC Launches All-In-One Video Player, VoIP And Texting Tool?And It's Ad-Supported
- NBC Universal’s latest attempt to refine its social media strategy includes and everything-but-the-kitchen sink app called the NBC Communicator (pictured, left). The tool is designed to attract users and advertisers to full-length episodes directly on NBC.com, as opposed to video site Hulu, which is backed by the network along...
- External links 2009-11-16
- Microsoft's Massive Partners With comScore To Prove In-Game Ads Work
- Microsoft’s Massive Inc. unit is on a mission to let you know that its in-game ads work. The business is partnering with comScore (NSDQ: SCOR) to measure how gamers respond to its ads. Specifically, Massive says it wants to figure out “which in-game ads motivate gamers to visit Web...
- External links 2009-11-12
- After Facebook Bans FishVille, Zynga Pulls Plug On All Performance-Based Ads
- More fallout from the media backlash surrounding the performance-based ads that social gaming companies like Zynga have been using to monetize their games. Zynga CEO Mark Pincus said that the company will be removing “all CPA [cost-per-action] offers” from its games until further notice. This comes after Facebook banned...
- External links 2009-11-09
- Guvera Gets UMG To Buy In To Its Dream Of Ad-Supported Music Downloads
- Next year is shaping up to be an interesting one in terms of digital music. We’ll be able to see how much traction music video site Vevo ultimately gains, whether Google’s music search becomes ubiquitous, and possibly see Spotify launch here in the U.S. There will also be two...
- External links 2009-11-18
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