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BNET Business Dictionary
- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
- Advertising definition on BNET »
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- ESPN Web Overhaul About Done; 'Less Is More' Design Aimed At Advertisers
- ESPN.com's year-long revamp is finally ready today and set for its formal debut on January. Aside from emphasizing video and smarter search, as execs have said over the past few months in previews, execs at the Walt Disney (NYSE: DIS) sports unit tells the NYT that the site's over-arching...
- External links 2008-12-16
- Maybe You Can Quit Your Day Job By Making YouTube Videos
- Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...
- External links 2008-12-11
- Entertainment & Media Sector Recovery: Might Have To Wait Till 2011: PwC
- Do you have what it takes to wait it out until 2011? PricewaterhouseCoopers is coming out with its omnibus annual entertainment and media sector forecasts tomorrow, and the outlook is pretty grim worldwide, though Asia is looking much brighter than the North America and Europe, not surprisingly. According to...
- News items 2009-06-16
- Analyst: Two Reasons Why The In-Game Ad Forecasts Could Be Accurate
- Various reports are forecasting that marketers will spend billions of dollars on in-game ads over the next five years—with some even saying that spending could grow by almost 30 percent to top $1 billion next year per ClickZ. And the IAB is proposing new standards to help make it...
- News items 2009-06-16
- Industry Moves: Zynga Bulks Up; Turn Adds Tacoda Vet
- —Zynga: The social gaming company continues to bulk up. On the heels of hiring *Yahoo* vet Vish Makhijani whose title will be SVP of casual and mobility, comes news that they hired another *Yahoo* alum: Reggie Davis. Davis joins as general counsel. Zynga also brought in two EA execs:...
- News items 2009-06-10
- Microsoft Adds TV-Style Game Show (Complete With Commercial Breaks) To Xbox
- With 1 vs. 100, the live game show it launched in open beta on the Xbox last week, Microsoft (NSDQ: MSFT) is also pushing another TV staple to the video-game console: The commercial break. The show 1 vs. 100 lets thousands of Xbox owners respond to questions while listening...
- News items 2009-06-10
- Need To Reach Casual Gamers? MTV Says 15-Second Pre-Rolls Work Best
- The debate over how much in-game ad spending will rise or fall this year continues, but it's clear that people—and the advertisers trying to reach them—continue to flock to casual games. And since roughly three-quarters of all sites within *MTV Networks* now have a casual gaming channel, you could...
- News items 2009-06-10
- Can Newspapers Make Money From the Funnies? King Features Is About To Find Out
- For newspapers, comics have an intangible value—a small group of readers are devoted to their favorite strips. But in general, newspapers haven't been able to turn that devotion into revenue. Hearst-owned King Features, one of the largest syndicators of newspaper comic strips, thinks it can change that with the...
- External links 2008-11-18
- UK Online Ad Network Adconion Buys LA-Based Digital Studio KTV
- London-based online ad network Adconion has acquired KTV Digital Media, the Los Angeles-based digital video production and distribution firm. Terms of the deal were not disclosed. With this acquisition, Adconion is forming its own content development and syndication arm to be called RedLever...this arm will develop and distribute branded...
- External links 2008-11-20
- @ UBS Media Week: Viacom's Dauman: No Acquisition Plans For Awhile; Waiting For Mobile
- Asked about Viacom's $8.5 billion in debt, Viacom (NYSE: VIA) President & CEO Philippe Dauman told attendees at the UBS Global Media and Communications PDF conference that the company is focused on organic growth and tended to avoid acquisitions for the past two years. The most notable one during...
- External links 2008-12-08
- @ UBS Media Week: Playboy's Hunt For New CEO; 'We Don't Know How Long It Will Take'
- Not surprisingly, Christie Hefner, the outgoing CEO of Playboy (NYSE: PLA), was a no-show for her scheduled appearance at the UBS Global Media and Communications PDF conference. Instead a quartet of the company's execs sought to make the case that Playboy's long-awaited web relaunch will turn things around. The...
- External links 2008-12-09
- Yahoo Ties Up With CBS To Save Streaming Radio Service
- *Yahoo* has turned to *CBS* to help keep its LAUNCHcast streaming radio service alive. As part of the new partnership, CBS Radio will provide the player and handle the ad sales for LAUNCHcast, and various CBS (NYSE: CBS) stations will be available on Yahoo (NSDQ: YHOO) Music. Yahoo will...
- External links 2008-12-03
- Massive Installs New Leader; Seals Extended Ad Deals With Activision Blizzard
- Microsoft's Massive in-game ad division has a new leader: former Xbox Live GM JJ Richards. As ClickZ notes, Richards is a natural fit for the new position—he helped initiate MSFT's acquisition of Massive in 2006, and has helped grow Xbox Live into a viable community (not to mention a...
- External links 2008-12-03
- UK Round-Up: Google; News Corp; Amazon
- Some snippets from our sister site paidContentUK:-- Google turns to hard alcohol, relaxing ad rules in January: Here's one for the New Year hangover? Google (NSDQ: GOOG), whose UK ad income has plateaued in recent quarters, will relax its paid search advertising rules to allow hard alcohol to be...
- External links 2008-12-03
- Don't Laugh, But The Revamped Jokes.com Has Arrived
- Back in the early dot-com days, Jokes.com was basically a site with a bunch of laugh lines—and perhaps not surprisingly, it failed to gain much traction. Now, with comedy a much bigger fixture on the Web, Comedy Central (a division of Viacom's MTVN (NYSE: VIA) Entertainment Group) is relaunching...
- External links 2008-12-03
- Music Mag The Fader Joins Forces With Pitchfork
- It's a tough time for magazines and for music, so music and lifestyle mag The Fader is teaming up with indie-focused site Pitchfork on content and advertising, the companies said in a joint announcement. The two will also collaborate on money-making events like concerts and festivals. While both...
- External links 2008-12-03
Additional Resources
- Big Stage Entertainment Unveils Big Stage Studio, Teaches Others How to Create and Publish Original Programming to BigStage.com Starring the Digital You
- Free, Registration-Only Service is Targeted at Production Studios, Advertising & Marketing Agencies and Other Creators of Innovative Visual Programming ...
- Articles 2009-06-24
- OTX Is Telling Richer, Deeper Stories by Integrating Qualitative and Quantitative Techniques into Ad Pretesting Products
- AdCEP, which Already Measures the Emotive Power of Advertising Performance, Now Enhanced by Socrates for Interactive Open-End Probing. LOS ANGELES, June 23 /PRNewswire/ -- OTX, the global consumer research and consulting firm that specializes in providing a suite of multi-media research products to the marketing, entertainment and...
- Articles 2009-06-23
- IndoorDIRECT Signs Agreement With Carl's Jr.®
- Restaurant Network's National Media Platform Expansion Continues DALLAS, June 23 /PRNewswire/ -- Indoor Direct, Inc., announced today that it has signed an agreement with Carl's Jr.R to bring its leading restaurant digital TV network to 133 locations of the popular burger chain. The agreement with Carl's Jr....
- Articles 2009-06-23
- DeviceAnywhere Empowers Mobile Media and Entertainment Community with Best in Class Mobile Application Testing Solutions
- Mobile Entertainment Market Leaders Taptu, Twistbox Entertainment, and Velti Turn to DeviceAnywhere to Test and Develop Mobile Entertainment Applications and Content ...
- Articles 2009-06-23
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