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- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
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- Microsoft's In-Game Advertising Unit Stands Up For Itself
- It’s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft’s recent layoffs (28 percent of Massive’s staff was let go)—and we had heard that Microsoft was shopping the...
- External links 2009-10-05
- Arkadium Acquires Game Developer Gamelab.com
- Casual and advergaming company Arkadium has acquired Gamelab.com, a N.Y.-based game game developer. Financial terms were not disclosed. This is Arkadium’s second acquisition in the past three months; the company acquired Advergame.com in July. Founded in 2000, Gamelab.com has created popular casual games like Diner Dash and Subway Scramble;...
- External links 2009-09-29
- NeoEdge Raises $4 Million In Funding For Casual In-Game Ads
- In-game ad network and tech provider NeoEdge has raised $4 million in what it is calling a first round of funding. VanEdge Capital, an interactive entertainment-focused fund founded by former EA vets Paul Lee and Glenn Entis, co-lead the round with Toronto-based Jefferson Partners. NeoEdge will use the new...
- External links 2009-09-29
- WPP's Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience
- With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the...
- External links 2009-10-06
- Burst Media Buys Entertainment Ad Net Giant Realm
- Online ad rep Burst Media has bought entertainment ad network Giant Realm. Terms of the deal weren’t disclosed. The deal comes as even the online ad sector still looks fairly weak heading into the holiday season. Entertainment has been one of the few categories that are still attracting a...
- External links 2009-10-08
- @ Billboard: Why There's No 'Killer' Way To Make Money From Mobile Music
- Streaming music subscriptions? Ad-supported apps? Pay-per-download track services? Expect digital music companies, labels and and indie developers to keep testing those payment options, with new tricks like pre-paid music cards and micro-payments thrown into the mix, too—because there’s just no one “killer” way to make money from mobile music....
- External links 2009-10-06
- USA Network Beefs Up Casual Games Portal With New Titles, Ads, Micro-Transactions
- USA Networks is unveiling a new version of its Character Arcade casual games portal, an upgrade that’s packed with new ad units, games from NeoEdge and Bigpoint—including a microtransaction-based massively multiplayer online MMO title—as well as social media tools from Bunchball. In the works for the past year, the...
- External links 2009-09-16
- Industry Moves: Nokia's Kohl To Head Up Ad Sales At Vevo
- Former Nokia interactive ad sales vet David Kohl has joined Vevo, the music video site that labels like UMG and Sony are hoping will be “the next Hulu.” As EVP of of customer sales and operations, Kohl will lead Vevo’s efforts to secure big brand sponsorships, reporting to CEO...
- External links 2009-09-23
- Yahoo Music Alums Launch Dashbox, An Online Music Licensing Exchange
- Dave Goldberg and Bob Roback, formerly VP and GM of Yahoo Music, respectively, have teamed up again to launch Dashbox, an online music licensing exchange. The goal is to help advertisers, movie studios, and other companies that need to buy music, keep track of which record labels and artists...
- External links 2009-10-28
- Baidu Partners With Qtrax For Ad-Supported Music Downloads
- Baidu (NSDQ: BIDU)—which has come under fire for linking to illegal music downloads—is partnering with ad-supported music download service Qtrax to change that. The Chinese search engine says it will direct music-related search queries from its entertainment portal and music sites to Qtrax, when Qtrax has a track in...
- External links 2009-11-02
- After Facebook Bans FishVille, Zynga Pulls Plug On All Performance-Based Ads
- More fallout from the media backlash surrounding the performance-based ads that social gaming companies like Zynga have been using to monetize their games. Zynga CEO Mark Pincus said that the company will be removing “all CPA [cost-per-action] offers” from its games until further notice. This comes after Facebook banned...
- External links 2009-11-09
- Amid 'Scam' Accusations, Social Ad Firm Offerpal Installs A New CEO
- In-game and social media ad firm Offerpal Media has a new CEO: former Mochi Media Chairman and CEO George Garrick. Garrick is replacing Anu Shukla, who founded the company in 2007. In a statement, Shukla said the decision to bring in Garrick came after “many months” of searching. It...
- External links 2009-11-05
- Discovery's Digital Head Kayse Tapped To Lead Ad Sales For Oprah's OWN Channel
- After a year and a half as Discovery Communications’ EVP of digital media sales, Kathy Kayse is being moved over to take over ad sales for the company’s forthcoming cable channel, OWN: The Oprah Winfrey Network. Kayse came to Discovery from AOL (NYSE: TWX)—she had been a 24-year Time...
- External links 2009-10-12
- @Variety Ent/Tech Summit: Dick Clark's Orly Adelson: 'Online Is Fundamentally Different Than TV'
- With TV award show ratings and ad dollars on the wane, media and production companies are turning to the Web to help boost views and revenues. At the Variety Entertainment & Technology Summit, Orly Adelson, president of Dick Clark Productions, admitted that the problem of ?analog dollars being reduced...
- External links 2009-10-19
- Maybe You Can Quit Your Day Job By Making YouTube Videos
- Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...
- External links 2008-12-11
- @ UBS Media Week: Playboy's Hunt For New CEO; 'We Don't Know How Long It Will Take'
- Not surprisingly, Christie Hefner, the outgoing CEO of Playboy (NYSE: PLA), was a no-show for her scheduled appearance at the UBS Global Media and Communications PDF conference. Instead a quartet of the company's execs sought to make the case that Playboy's long-awaited web relaunch will turn things around. The...
- External links 2008-12-09
- ESPN Web Overhaul About Done; 'Less Is More' Design Aimed At Advertisers
- ESPN.com's year-long revamp is finally ready today and set for its formal debut on January. Aside from emphasizing video and smarter search, as execs have said over the past few months in previews, execs at the Walt Disney (NYSE: DIS) sports unit tells the NYT that the site's over-arching...
- External links 2008-12-16
- CBS' Poltrack: Online Video Could Be More Valuable Than Live TV
- Online video streaming remains a tiny part of TV viewers' media consumption, but Dave Poltrack, CBS' research head, has noticed trends that could make premium broadband ads more valuable than broadcast spots. Taking a panoramic overview of viewing data from Nielsen, MRI and CBS' own internal research, Poltrack see...
- External links 2009-08-05
- ESPN Uses Webisodes, Game Competition To Promote 'Elite 11'
- ESPN (NYSE: DIS) is hoping that a virtual gaming contest and online video series will help drum up interest among teen athletes for its Elite 11 high school quarterback competition. It's the first major cross-platform push (the Elite 11 will ultimately air on ESPNU) for the company's high school...
- External links 2009-08-03
- Earnings: CBS Net Income Plunges 96 Percent
- CBS Corp. (NYSE: CBS) had a particularly painful Q2, even by the standards of other broadcasters. The company's profits plummeted 96.2 percent to $15.4 million ($.02 per diluted share) from $408.4 million ($.61 per diluted share). Not that Q208 was a great quarter; the difference is reflected in the...
- External links 2009-08-06
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