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	<title><![CDATA[advertising and entertainment Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertising and entertainment]]></description>
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	<item>
		<title><![CDATA[Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-embargo-amid-merger-game-ad-firm-neoedge-gets-ea-vet-mansford-as-new-ce%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring...]]></description>
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		<pubDate>Thu, 19 Nov 2009 01:20:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/neoedge.html"><![CDATA[NeoEdge]]></category>
		<category domain="http://resources.bnet.com/topic/offspring.html"><![CDATA[Offspring]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
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		<title><![CDATA[Guvera Gets UMG To Buy In To Its Dream Of Ad-Supported Music Downloads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-guvera-gets-umg-to-buy-in-to-its-ad-supported-downloads-dream-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Next year is shaping up to be an interesting one in terms of digital music. We&#8217;ll be able to see how much traction music video site Vevo ultimately gains, whether Google&#8217;s music search becomes ubiquitous, and possibly see Spotify launch here in the U.S. There will also be two...]]></description>
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		<pubDate>Wed, 18 Nov 2009 23:29:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[NBC Launches All-In-One Video Player, VoIP And Texting Tool?And It's Ad-Supported]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nbc-launches-all-in-one-video-player-voip-and-texting-tool-and-its-ad-s%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ NBC Universal&#8217;s latest attempt to refine its social media strategy includes and everything-but-the-kitchen sink app called the NBC Communicator (pictured, left). The tool is designed to attract users and advertisers to full-length episodes directly on NBC.com, as opposed to video site Hulu, which is backed by the network along...]]></description>
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		<pubDate>Mon, 16 Nov 2009 23:16:02 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<title><![CDATA[Microsoft's Massive Partners With comScore To Prove In-Game Ads Work]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsofts-massive-partners-with-comscore-to-prove-in-game-ads-work%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Microsoft&#8217;s Massive Inc. unit is on a mission to let you know that its in-game ads work. The business is partnering with comScore (NSDQ: SCOR) to measure how gamers respond to its ads. Specifically, Massive says it wants to figure out &#8220;which in-game ads motivate gamers to visit Web...]]></description>
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		<pubDate>Thu, 12 Nov 2009 18:30:22 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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	</item>
	<item>
		<title><![CDATA[After Facebook Bans FishVille, Zynga Pulls Plug On All Performance-Based Ads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-after-facebook-bans-fishville-zynga-pulls-plug-on-all-performance-based%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ More fallout from the media backlash surrounding the performance-based ads that social gaming companies like Zynga have been using to monetize their games. Zynga CEO Mark Pincus said that the company will be removing &#8220;all CPA [cost-per-action] offers&#8221; from its games until further notice. This comes after Facebook banned...]]></description>
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		<pubDate>Mon, 09 Nov 2009 05:56:16 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
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		<title><![CDATA[Amid 'Scam' Accusations, Social Ad Firm Offerpal Installs A New CEO]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-amid-scam-accusations-social-ad-firm-offerpal-installs-a-new-ceo%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In-game and social media ad firm Offerpal Media has a new CEO: former Mochi Media Chairman and CEO George Garrick. Garrick is replacing Anu Shukla, who founded the company in 2007. In a statement, Shukla said the decision to bring in Garrick came after &#8220;many months&#8221; of searching. It...]]></description>
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		<pubDate>Thu, 05 Nov 2009 00:39:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[Baidu Partners With Qtrax For Ad-Supported Music Downloads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-baidu-partners-with-qtrax-for-ad-supported-music-downloads%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Baidu (NSDQ: BIDU)&#8212;which has come under fire for linking to illegal music downloads&#8212;is partnering with ad-supported music download service Qtrax to change that. The Chinese search engine says it will direct music-related search queries from its entertainment portal and music sites to Qtrax, when Qtrax has a track in...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 02 Nov 2009 19:22:48 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/baidu.com+inc..html"><![CDATA[Baidu.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/music+download.html"><![CDATA[Music Download]]></category>
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	<item>
		<title><![CDATA[Yahoo Music Alums Launch Dashbox, An Online Music Licensing Exchange]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-yahoo-music-alums-launch-dashbox-an-online-music-licensing-exchange%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Dave Goldberg and Bob Roback, formerly VP and GM of Yahoo Music, respectively, have teamed up again to launch Dashbox, an online music licensing exchange. The goal is to help advertisers, movie studios, and other companies that need to buy music, keep track of which record labels and artists...]]></description>
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		<pubDate>Wed, 28 Oct 2009 17:29:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/online+music.html"><![CDATA[Online Music]]></category>
		<category domain="http://resources.bnet.com/topic/music.html"><![CDATA[Music]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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	<item>
		<title><![CDATA[@Variety Ent/Tech Summit: Dick Clark's Orly Adelson: 'Online Is Fundamentally Different Than TV']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-variety-enttech-summit-dick-clarks-orly-adelson-online-is-fundamentally%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With TV award show ratings and ad dollars on the wane, media and production companies are turning to the Web to help boost views and revenues. At the Variety Entertainment & Technology Summit, Orly Adelson, president of Dick Clark Productions, admitted that the problem of ?analog dollars being reduced...]]></description>
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		<pubDate>Mon, 19 Oct 2009 18:46:14 -0700</pubDate>
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		<title><![CDATA[Discovery's Digital Head Kayse Tapped To Lead Ad Sales For Oprah's OWN Channel]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-discoverys-digital-head-kayse-tapped-to-lead-ad-sales-for-oprahs-own-ch%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After a year and a half as Discovery Communications&#8217; EVP of digital media sales, Kathy Kayse is being moved over to take over ad sales for the company&#8217;s forthcoming cable channel, OWN: The Oprah Winfrey Network. Kayse came to Discovery from AOL (NYSE: TWX)&#8212;she had been a 24-year Time...]]></description>
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		<pubDate>Mon, 12 Oct 2009 19:52:00 -0700</pubDate>
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	</item>
	<item>
		<title><![CDATA[Burst Media Buys Entertainment Ad Net Giant Realm]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-burst-media-buys-entertainment-ad-net-giant-realm%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad rep Burst Media has bought entertainment ad network Giant Realm. Terms of the deal weren&#8217;t disclosed. The deal comes as even the online ad sector still looks fairly weak heading into the holiday season. Entertainment has been one of the few categories that are still attracting a...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 08 Oct 2009 12:57:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/burst+media.html"><![CDATA[Burst Media]]></category>
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		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[@ Billboard: Why There's No 'Killer' Way To Make Money From Mobile Music]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-billboard-why-theres-no-killer-way-to-make-money-from-mobile-music%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Streaming music subscriptions? Ad-supported apps? Pay-per-download track services? Expect digital music companies, labels and and indie developers to keep testing those payment options, with new tricks like pre-paid music cards and micro-payments thrown into the mix, too&#8212;because there&#8217;s just no one &#8220;killer&#8221; way to make money from mobile music....]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 21:21:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/digital+radio.html"><![CDATA[Digital Radio]]></category>
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		<category domain="http://resources.bnet.com/topic/digital+music.html"><![CDATA[Digital Music]]></category>
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		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[WPP's Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-wpps-sir-martin-to-olympic-committee-embrace-youtube-or-lose-your-audie%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business&#8212;such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 03:11:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+olympic+committee.html"><![CDATA[International Olympic Committee]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft's In-Game Advertising Unit Stands Up For Itself]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsofts-in-game-advertising-unit-stands-up-for-itself%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ It&#8217;s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft&#8217;s recent layoffs (28 percent of Massive&#8217;s staff was let go)&#8212;and we had heard that Microsoft was shopping the...]]></description>
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		<pubDate>Mon, 05 Oct 2009 18:50:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[NeoEdge Raises $4 Million In Funding For Casual In-Game Ads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-neoedge-raises-4-million-in-funding-for-casual-in-game-ads-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In-game ad network and tech provider NeoEdge has raised $4 million in what it is calling a first round of funding. VanEdge Capital, an interactive entertainment-focused fund founded by former EA vets Paul Lee and Glenn Entis, co-lead the round with Toronto-based Jefferson Partners. NeoEdge will use the new...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 29 Sep 2009 16:15:23 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[Arkadium Acquires Game Developer Gamelab.com]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-arkadium-acquires-game-developer-gamelab.com-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Casual and advergaming company Arkadium has acquired Gamelab.com, a N.Y.-based game game developer. Financial terms were not disclosed. This is Arkadium&#8217;s second acquisition in the past three months; the company acquired Advergame.com in July. Founded in 2000, Gamelab.com has created popular casual games like Diner Dash and Subway Scramble;...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 29 Sep 2009 15:44:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/arkadium+inc..html"><![CDATA[Arkadium Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
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		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[Industry Moves: Nokia's Kohl To Head Up Ad Sales At Vevo]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-nokias-kohl-to-head-up-ad-sales-at-vevo%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Former Nokia interactive ad sales vet David Kohl has joined Vevo, the music video site that labels like UMG and Sony are hoping will be &#8220;the next Hulu.&#8221; As EVP of of customer sales and operations, Kohl will lead Vevo&#8217;s efforts to secure big brand sponsorships, reporting to CEO...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 23 Sep 2009 16:05:41 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/universal+music+group.html"><![CDATA[Universal Music Group]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
		<category domain="tickers">NOK</category>
	</item>
	<item>
		<title><![CDATA[USA Network Beefs Up Casual Games Portal With New Titles, Ads, Micro-Transactions]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-usa-network-beefs-up-casual-games-portal-with-new-titles-ads-micro-tran%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ USA Networks is unveiling a new version of its Character Arcade casual games portal, an upgrade that&#8217;s packed with new ad units, games from NeoEdge and Bigpoint&#8212;including a microtransaction-based massively multiplayer online MMO title&#8212;as well as social media tools from Bunchball. In the works for the past year, the...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 13:03:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/casual+game.html"><![CDATA[Casual Game]]></category>
		<category domain="http://resources.bnet.com/topic/usa+network.html"><![CDATA[USA Network]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
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		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[Timberland Tries Reeling In Technophiles With New Digital, Mobile Campaign]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-timberland-tries-reeling-in-technophiles-with-new-digital-mobile-campai%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Outdoor apparel brand Timberland is trying to skew younger and hipper with a new ad campaign that includes everything from iPhone and BlackBerry apps, to branded content for Hulu, and custom Pandora playlists. The goal is to get city dwellers to use their technology to find &#8220;outdoor adventures&#8221; that...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 11 Sep 2009 19:38:24 -0700</pubDate>
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	</item>
	<item>
		<title><![CDATA[Apple Letdown: No Word On Tablet Or Beatles (But Norah Jones Crooned)]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-apple-letdown-no-word-on-tablet-or-beatles-but-norah-jones-crooned%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Apple (NSDQ: AAPL) fans likely found today&#8217;s announcements a bit disappointing. While CEO Steve Jobs did make an appearance at the company&#8217;s event in San Francisco to detail Apple&#8217;s product lineup for the holidays, there was no mention of a Tablet device, or of any resolution with the Beatles...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 09 Sep 2009 19:45:10 -0700</pubDate>
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