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NAICS Code Advertising Agencies: 54181
Recent Events
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Razorfish's Colin Kinsella Moves to Digitas
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Razorfish Exec Lanctot Jumps to Microsoft
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Publicis Groupe Finalizes Acquisition Of Razorfish
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INTERVIEW-Publicis CEO sees ad market rebounding
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Razorfish Employees Take Compensation Hit in Publicis Deal
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Publicis Unit, Microsoft in Mobile Ad Deal
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Razorfish Launches Touch Framework
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Razorfish Appoints Executives in Americas Region
News & Analysis
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Integration Shuffle: Razorfish's Kinsella Tapped As Digitas' North American President
Razorfish Chief Innovation Officer Colin Kinsella is being moved over to Digitas as part of Publicis Groupe digital hub VivaKi’s ongoing efforts to integrate the two interactive shops. Kinsella will serve as president of Digitas North America, a post that has been vacant since Laura Lang was named...
Earnings: Publicis Groupe Declares Downturn Over, Restates Digital Ambitions
Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising group Publicis the ad spend downturn is over. In its Q309 earnings release pdf on Tuesday, the company declared that the ad market reached its lowest point...
Two Razorfish Vets Head Back To Microsoft
A little more than a week after Microsoft’s $530 million sale of Razorfish to Publicis Groupe closed, two 10-year veterans of the digital shop are heading back to the agency’s former parent company, AdAge reports. Jeff Lanctot (pictured, left), Razorfish’s chief strategy officer, will take on a role that...
Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
Having Lost Out On Razorfish, Dentsu's Eager To Acquire
Now that it has sunk in that Dentsu’s $700 million offer to buy Razorfish from Microsoft (NSDQ: MSFT) was soundly trumped by Publicis Groupe’s $530 million bid, the Japanese ad agency is getting right back on the horse and is letting the world know it’s ready for an acquisition....
Interview: Razorfish CEO Bob Lord: Ready To Think About Buying?Not Being Bought
Publicis Groupe's $530 million acquisition of Razorfish from Microsoft (NSDQ: MSFT) was anticipated for over a month, but the interactive shop's CEO Bob Lord tells paidContent it wasn't a done deal until about two weeks ago. The Paris-based ad holding company bested a higher bid from Japan's Dentsu as...
Publicis' David Kenny On Razorfish Buy: Digital Revs Now 25 Percent Of Total Revenues
By acquiring interactive agency Razorfish from Microsoft (NSDQ: MSFT), Publicis Groupe has now attained a goal outlined by CEO Maurice Levy shortly after the Paris-based ad holding company bought Digitas nearly three years ago: 25 percent of its revenues will now be digital. The $530 million deal also satisfies...
Razorfish Bidding Saga Over: Publicis Buys It For Around $600M; Bing Ad Deal Included
So as I first tweeted late last night, the Razorfish bidding war is over, and the winner is, as expected, Publicis. The price, around $600 million, and even though this isn't the highest bid parent MIcrosoft got, it went with it because of the other major component in the...
Microsoft Could Announce Razorfish Sale By September; Publicis, WPP Play Hard To Get
It's been a few weeks since Microsoft (NSDQ: MSFT) execs met with representatives from various ad agencies to feel out interest in who would want to buy its interactive agency, Razorfish and still no obvious deal, just lots of talk with early September as a target. Take the conflicting...
Industry Moves: CBS; Razorfish; Microsoft; Buzztime
-- *CBS*: Aaron Radin has stepped down from his post as SVP-ad sales and business development for *CBS* Television Stations Digital Media Group, he told paidContent. Prior to joining *CBS* he was VP-business development and ad sales strategy for GoldPocket Interactive, and earlier managed sales at Walt *Disney* Internet...
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on Oct 28, 2009about IPG
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on Oct 27, 2009about LOCM
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