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- CBS income triples in quarter. (Brief Article)
- A variety of factors came together to boost CBS operating income for third quarter 1993 to $133 million, up more than threefold. This year, unlike last year's third quarter, the television network was not competing for advertising dollars against t A variety of factors...
- Research articles 1993-10-18
- Wanted: advertising pages; Publications add sections to grab ad dollars; charge for online access.
- Byline: Matthew Flamm Amid the virtual driving range and the grill serving mini-hamburgers at last week's party celebrating the launch of The Wall Street Journal 's "Weekend Edition,'' it was easy for revelers to overlook a basic fact about t Byline: Matthew Flamm...
- Research articles 2005-09-19
- Toyota leads in Hispanic niche; Carmaker puts more money in ads, becomes category leader.(Brief Article)(Statistical Data Included)
- Car marketers are expected to boost ad dollars to reach Hispanic buyers this year, ad industry executives predicted. Of the seven auto companies on Hispanic Business' top 50 advertisers in 1999, six spent more than they did in 1998. Toyota Motor Sale Car marketers are expected...
- Research articles 2000-07-03
- Time Warner sets news channel for NYC. (Time Warner Inc.; New York City)
- Time Warner Sets News Channel for NYC NEW YORK -- New York City last week joined the growing ranks of urban markets tabbed for 24-hour cable news channels by MSOs looking to trawl a potentially deep new pool of ad dollars while...
- Research articles 1991-05-20
- Grab Your Share of Untold Amounts of Advertising Dollars
- If one advertises in any way, the following information could show them how to find and utilize untold advertising dollars they may not be aware of. Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very...
- White papers
- Xinhua Finance Media Q2 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions Your first question comes from the line of Imran Khan with JPMorgan. Imran Khan - JPMorgan Two questions; first, Fredy, you talked about that advertising cancellation due to the earthquake. Could you give us some color -- do you expect those advertising dollars...
- Earnings calls 2008-08-18
- With Ad Spend Still Down, Financial News Turns To Rising Readership For Revenue Boost
- Although financial news providers' audience numbers have shot up markedly since the global economic crisis erupted this fall, that hasn't reversed the downward slide of ad dollars. Now, more financial publishers are looking for a revenue boost to come from subscriptions, while those that already primarily rely on such...
- External links 2008-11-24
- Ameritech's walk on the wild side
- Steamy growth market: ads for 'hourly companions' JEFF BORDEN Pick a very hot growth area for Ameritech Corp. these days: Cellular telephone service? High-speed data transmission? Internet provider? How about advertising for escort services in the AmSteamy growth market: ads for 'hourly companions' JEFF...
- Research articles 1998-05-11
Additional Resources
- Advertising - The Key to Success
- A person has got a great idea, and his website is now complete. The person is ready to open for business but where are the customers? Simple - the person is going to have to go out and get them. It sounds easy, but advertising can be a pitfall that...
- White papers 2006-06-29
- Technology Firms Mostly Missing from Olympic Advertising.(Knight Ridder/Tribune Business News)
- Sep. 14--Judging by how and where corporate America is choosing to advertise for the 27th Olympiad, you'd think the Internet and other advanced technologies had never been invented. The advertising planned for the Games being held in Sydney, Australia, is about as traditional as...
- Research articles 2000-09-14
- Magazine inserts boost advertising.
- Sep 09, 2003 (The Australian Financial Review - ABIX via COMTEX) Australian publishers are locked in battle for an increased share of the corporate advertising dollar. Newspaper publisher, John Fairfax Holdings, is attracting strong advertising revenue in its new liftout supplements, such as "The...
- Research articles 2003-09-09
- Advertising M&A Market Slowed Considerably in Q4 2008
- The advertising deal market reflected the slowing economy in Q4 2008, according to a new report by Petsky Prunier, an investment bank specializing in ad agencies and marketing services. Direct Mag gives this summary: The 140 transactions it tracked from the fourth quarter totaled $4.7 billion, reflecting a 42%...
- Blog posts 2009-01-16
- Everything For Just A Dollar.(Dollar Tree Stores Inc.)(Brief Article)(Statistical Data Included)
- With roughly 45% of all merchandise imported from countries like China or Taiwan and less than 0.1% of sales spent on advertising, Chesapeake, VA-based Dollar Tree has become the most profitable of a trio of dollar retailers on the Forbes Platinum Li With roughly 45% of...
- Research articles 2001-01-08
- Sharp Advertising shuts doors.
- Sharp Advertising shuts doors After 36 years in business, Sharp Advertising Inc. has closed its doors due to the collapse of talks to sell the ad shop and the loss of the multimillion-dollar OfficeMax Inc. broadcast ad account to an out-of-town megaSharp Advertising shuts...
- Research articles 1991-08-12
- Ohio Lottery puts account up for grabs. (advertising account)
- Five of seven finalists are local Seven advertising agencies hope they hold the winning ticket as The Ohio Lottery puts up for review its multimillion-dollar advertising account. According to Kathy Weiss, chief legal counsel for the Ohio Lottery CommFive of seven finalists are local ...
- Research articles 1995-03-13
- Advertising Layoffs Roundup: Jobs Cut at Crispin, Fallon, RBW, Ogilvy and other WPP units
- UPDATE: Crispin Porter & Bogusky has laid off 60 of its 900 employees. In an email statement the company said: "In response to the current economic climate, advertising budgets are being reduced in virtually every industry. On a comparative basis, CP+B¹s business is doing well but we...
- Blog posts 2009-02-05
- Taco Bell is teaming with Viacom's TNN for an advertising and product-placement pact. (Networking).(Brief Article)
- Taco Bell is teaming with Viacom's TNN for an advertising and product-placement pact. The multimillion-dollar runs through summer 2003 and ... Taco Bell is teaming with Viacom's TNN for an advertising and product-placement pact. The multimillion-dollar runs through summer 2003 and includes Taco...
- Research articles 2002-08-19
- Chase Card Services Launches Its First Hispanic Advertising Campaign
- The Multimillion-Dollar Advertising Effort Will Strengthen Connection With Hispanic Audience WILMINGTON, Del. -- "Confia en Ti. Confia en Chase." "Have Confidence/Believe in yourself, Have Confidence/Believe in Chase" is the tagline for a multimillion-dollar Hispanic advertising campaign recently launched by Chase Card Services (NYSE:JPM). Creating greater Chase brand awareness and...
- Research articles 2006-10-05
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Lexmark International launches Global Branding campaign; Launches multi-million dollar advertising campaign with Grey Advertising and Goldberg Moser O'Neill to build brand and product awareness
- GREENWICH, Conn.--BUSINESS WIRE--July 25, 1996--Lexmark International, Inc. (NYSE: LXK), one of the world's fastest growing computer printer companies, today announced the launch of a multi-million dollar integrated worldwide branding campaign with Grey Advertising and Goldberg Moser O'Neill to raise brand and product awareness. It is Lexmark's first global, comprehensive...
- Research articles 1996-07-25
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