When and Where Will the Recession Hit the Advertising World?My thought on Recession AdvertisingI cover this topic a bit the other day.http://bigbry.wordpress.com/2008/01/23/advertising-in-a-recession
The advertising world is changing -- no new insight there. Unless you live under a rock, you're aware the interactive digital age has dramatically changed the way consumers access content and receive advertising messages. However, you may not be aware just how rapidly the advertising landscape is shifting. IBM's new...
Telegraph Media Group TMG,one of the largest publishers of online and print newspapers in the UnitedKingdom, has tapped AdGent 007, a global digital advertising servicescompany, to monetize the international audience of Telegraph.co.uk TCUK. Last month, TMG recorded over 18.4 million unique users globally for TCUK,an increase of more than 150...
More than a Quarter of Advertisers Use Online Video for Product and Service Promotion NEW YORK -- Increasingly sophisticated ad-serving technologies, combined with and the public's overexposure to TV ads, has spurred savvy businesses to move their ad dollars to online video. The ClickZ Network, the largest resource...
REDWOOD CITY, Calif. -- Openwave Systems Inc. (Nasdaq:OPWV), one of the world's leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, announced that the Nasdaq Stock Market notified the company yesterday that its listing deficiencies have been cured and the qualification hearing has been cancelled....
TORONTO, July 8 /PRNewswire-FirstCall/ -- Kaboose Inc. (TSX: KAB), one of the largest family-focused new media companies in the world, announced today that Bounty Group, the Company's international division and the United Kingdom's pre-eminent marketing and advertising platform, has extended its long term relationship with Unilever, one of the...
The July/August 2008 issue of MIT's TechnologyReview has called Peer39, which deploys the world's most advanced semanticadvertising platform, one of its Ten Web Startups to Watch in 2008. Thestory, which "profiles some of the most innovative ideas of the SocialWeb," says that, "Peer39's algorithms promise better ways of mininglanguage." "The...
Groundbreaking Alternatives for Robust Prior and Direct Consumer Notification and Advanced Opt-Out Technology Further Empower Consumers to Control Internet Browsing Experience REDWOOD CITY, Calif. -- NebuAd, an online media company that provides state-of-the-art online privacy protection for consumers, today announced it is introducing new industry-leading online privacy protections,...
Valhalla Partners, a technology venture capitalfirm devoted to building world-class technology companies, today announcedit has hired two new professionals to its growing team -- Saj Cherian,Principal, and Leon Zilber, Research Analyst. Both hires underscoreValhalla's ability to attract top talent and its prominence as a premierhigh-tech venture capital firm. Cherian brings...
Initial Findings BOSTON, July 8 /PRNewswire/ -- OTOinsights, the research arm of One to One Interactive, has released its first t=zero report, entitled 'Serious Games for Marketing,' (available for free download: http://www.tzero-research.com/). The study set out to find how the top 10 user-generated builds in SecondLife compared...
Typographer, designer, 'House & Garden' editor and author of riveting novels of 'old Fleet Street' A month or so before the Second World War began in 1939, Robert Harling, not yet editor of House & Garden, met Ian Fleming, not yet synonymous with James Bond. The meeting...
After collaborating to create an Ad Campaign for their vermouths in the late 1950s, MARTINI & ROSSI brings Warhol's iconic artwork and style back to life with a modern twist MIAMI, July 8 /PRNewswire/ -- From canvases to cocktails, MARTINI & ROSSIR has embarked on a new...
Smaller businesses have quickly come tounderstand that if they want to be part of the rapidly expanding world ofonline video and television advertising, they need to be very innovative increating and distributing ads in ways that maximize limited advertisingbudgets. Several early adopters have already discovered an easy andinexpensive new...
Dallas-Based Shop to Serve as Agency of Record for International Snack Giant DALLAS, July 7 /PRNewswire/ -- Global snack giant Rudolph Foods today announced its selection of Fusion Advertising as agency of record across all Rudolph brands and product lines. The announcement comes in the wake of...
MOUNTAIN VIEW, Calif. -- Google Inc. (NASDAQ:GOOG) today announced that it will hold its quarterly conference call to discuss second quarter 2008 financial results on Thursday, July 17, 2008 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time). The live webcast of Google's earnings conference call can be...
Microsoft becomes exclusive third-party digital advertising provider of contextual and paid search ads for magazine-branded Web properties. REDMOND, Wash. and NEW YORK, July 7 /PRNewswire-FirstCall/ -- Microsoft Corp. and Rodale Inc. today announced an agreement in which the two companies will collaborate to deliver relevant advertising to...
International Football Star Drives Global Marketing Campaign for Sharpie as New Advertising Kicks into Gear OAK BROOK, Ill., July 7 /PRNewswire/ -- SharpieR markers debuts its global TV ads featuring football superstar David Beckham. The popular autograph brand, which earlier this year announced a two-year global partnership...
Partnership Features Smart Video Content from Renowned World Leaders and Global Thought Organizations PLACENTIA, Calif. -- Vidshadow, Inc. (Pink Sheets:VSHD) (www.Vidshadow.com), an online video platform that partners with content providers, third party websites and advertisers, today announced an agreement with FORA.tv (www.fora.tv), the brilliant ideas network for intelligent...
I started collecting movie posters half a century ago. It was a nerdy and downmarket hobby for an ambitious East End grammar-school swot, and the posters were worth next to nothing. Yet, recently, the nerd quotient has dropped sharply. Can you believe a vintage poster advertising the 1932...
Ad-supported Anime streaming service utilizes advanced features from leading content delivery network LOS ANGELES -- EdgeCast Networks, the superior, cost-effective rich media content delivery network CDN, and AnimeNewsNetwork.com, the world's leading Japanese animation content website, publicly unveiled a new Anime video streaming service today. The content is being...
