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- Sample Advertising Writer Cover Letter
- An advertising writer cover letter shows the hiring manager that the job hunter knows what is required of someone who writes catchy, persuasive copy for advertising clients. All advertising writer cover letters should include pertinent professional experience and reference to referrals. Use this template as a cover letter to apply...
- Tools & templates 2009-01-01
Additional Resources
- State Farm is advertising on the kids' Nickelodeon in a bid to reach parents through their children.(State Farm Mutual Automobile Insurance Co)(Brief article)
- STATE FARM is advertising on the kids' Nickelodeon in a bid to reach parents through their children. It's the first time the largest U.S. property/casualty writer has partnered with a children's network. The multiplatform advertising deal involves a STATE FARM is advertising on the kids'...
- Research articles 2007-02-01
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- How to Hire a Great Ad Writer
- Common sense would tell one that a person with a degree in advertising and marketing would be a better than average ad writer. But then common sense would be wrong. Rarely can a person with a marketing degree write anything more interesting than a grocery list. Or at least that's...
- White papers 2005-01-10
- Malcolm Gladwell Opens WebmasterWorld's PubCon, April 18-20th 2006, Boston, USA, on Search Engine, Internet Marketing & Advertising Conference
- AUSTIN, Texas -- PubCon, WebmasterWorld's Search Engine & Internet Marketing Conference will be held in Boston, April 18-20th, 2006 and will feature a Keynote Speech by best selling author Malcolm Gladwell, writer of 'The Tipping Point: How Little Things Can Make A Big Difference,' and 'Blink: The Power of Thinking...
- Research articles 2006-02-03
- Anti-Abortion Advertising and Access to the Airwaves: A Public Interest Doctrine Dilemma
- When the anti-abortion television commercials were broadcast first in the spring of 1992, one editorial writer warned that a new era for national political advertising had begun ("A `shock ad' plague," 1992). Since that time, pro-life candidates for federal elective offices have broadcast political commercials that contain pictures of abortion...
- Research articles 1998-09-22
- Spots: Special K.(News)(new advertising from Kellogg's Co.)(Brief Article)
- Kellogg's Co. reminds self-loathers not to be so hard on themselves in the latest round of executions for its Special K ... Kellogg's Co. reminds self-loathers not to be so hard on themselves in the latest round of executions for its Special K Red Berries cereal...
- Research articles 2003-07-07
- ADVERTISING & COMMUNICATIONS.
- Ammirati Puris Lintas Inc.: Keith Metzger, 41, was named president of APL Digital, the company's interactive media division. He was formerly an independent consultant. David Bennahum, 31, was named executive vice president, strategic services of APL Digital. He was formerly a senior writer for...
- Research articles 1999-05-17
- Adages; On Ogilvy's omnibus: The writer is not a moron.(Briefs)(Brief Article)
- Byline: Richard Linnett Attention book collectors, Adages has selected two volumes for its prestigious Adages Book Club hit-list this month. Unfortunately, you can't get either in your local bookshop. They're not for sale. Scribners has just put out reprints of David Ogilvy's ``Confessions ...
- Research articles 2002-09-02
- Duck Writer Joins Sedgwick Rd. Creative Staff
- SEATTLE -- Jessica Cohoon joins Sedgwick Rd. as a copywriter. The University of Oregon grad and agency veteran will lend her skills to multiple agency clients, including new accounts Digeo and 21st Century Insurance. Over her career, Jessica has worked at several Pacific Northwest agencies, including Portland's R/West Advertising...
- Research articles 2006-10-17
- Bader Rutter & Associates.(ADVERTISING/MARKETING/PR)(appointments)(Brief Article)
- At Bader Rutter & Associates, Milwaukee: MARI RANDA, senior manager, public relations, Zizzo Group, joins as account supervisor, public relations group; SARA WIROLL, account coordinator, Mueller Communications, named writer, public-relations group.
- Research articles 2005-08-22
- Producing White Papers
- White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...
- Articles 2008-01-03
- If the Recession is Long, Web 2.0 Startups Could Be Screwed
- Andrew Chen, writer of the online advertising-focused blog Futuristic Play, has a post up today talking about online advertising in a recession. Included is a stark prediction about some of the most active areas in online. From his blog post: Unfortunately, some of the weakest areas for online spend...
- Blog posts 2008-07-14
- GEICO Pulls Ads About Agents In Louisiana.(Brief Article)
- The Louisiana insurance department and GEICO have entered into a formal consent agreement in which the direct writer said it would no longer run advertising that reflected negatively on independent agents. The agreement, according to Ron Musser, th The Louisiana insurance department and GEICO...
- Research articles 2000-10-02
- PRO/CON ON OUTPOST ADS.
- I was the writer and creative director on both rounds of Outpost.com [advertising]. I recently read Bob Garfield's ``Outpost.com fizzles after brilliant intro'' (Ad Review, AA, June 14). He goes on to imply it ``stinks'' as much as the Miller Lite ` I was the...
- Research articles 1999-07-12
- National research in a mega-multichannel world.
- (The following is excepted from a speech John Dimling, president and COO, Nielsen Media Research, delivered at the Cabletelevision Advertising Bureau's Cable Advertising Conference last month in New York City.) The 18th century English writer (The following is...
- Research articles 1994-05-02
- Plimmer new CD at Saatchi Wellington.
- Mar 04, 2003 (B&T - ABIX via COMTEX) A leading advertising executive in New Zealand NZ has a new post. John Plimmer has been appointed as the executive creative director of famed advertising agency Saatchi & Saatchi Wellington. Plimmer has been a leading writer...
- Research articles 2003-03-05
- Examiner.com buys citizen news site NowPublic
- The hyperlocal news market — also known as citizen journalism — is heating up with another acquisition, this time of Vancouver-based NowPublic by Denver-based Examiner.com. The two companies announced the deal on Tuesday. Examiner.com, a company that provides hyperlocal news and information supplied by semi-amateur contributors in more than 100...
- News items 2009-09-01
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