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- AOL's Platform A Lays Off 100 Employees
- Whoops. After I said it looked like Platform A had dodged a bullet last week, after landing a rather large deal with Viacom and placing first among comScore's ad network rankings, the company announced plans to lose 100 employees over the weekend. From the Washington Post story: ...
- Blog posts 2008-04-21
Additional Resources
- Types of Advertising: How to Test Your Advertising
- The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just like a good stock or mutual fund. In order for that to happen a person must...
- White papers
- The Advertising Advantage
- From the executive summary: ‘The success of corporate advertising campaign hinges on several crucial variables. Good advertising can make a marginal year a bit better, and great advertising can take a particular business to the limits of success. Advertising is far removed from the certainties of science; however, there are...
- White papers 2003-01-01
- Local Advertising on the Internet
- While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
- White papers 2006-03-10
- promotion - advertising: introduction
- "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising (IPA), the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
- Case studies 2003-01-01
- Demystifying Advertising Investments
- Advertising is the process of evolving and disseminating product-related information among the target audience. Since there is no method of gauging the advertising results before hand, making advertising investment is dicey. However, organizations can maximize financial returns from advertising by adopting a value-based approach to advertising investment. The paper examines...
- White papers 2001-12-01
- Special Features of Mobile Advertising and Their Utilization
- This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...
- White papers 2003-12-02
- Advertising In A Nutshell
- The main purpose of advertising is to attract customers and maximize profits. Experts suggest that every company should focus on best prospects. The process calls for formulating and implementing an effective advertising plan. Most effective advertisements focus on customer needs or wants. In addition, the tactics one uses in advertising...
- White papers 2003-01-01
- Deciding On An Advertising Medium
- When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This guide helps in learning to determine what type of advertising media is best for the company, and learn to identify...
- White papers 2003-01-01
- How To Test Your Advertising
- From the executive summary: ‘Advertising must be an investment not an expense. In simple terms advertising has to not only pay for itself but also make a profit for business just like a good stock or mutual fund.’ The process calls for evaluating advertising. Sound evaluation techniques help in measuring...
- White papers 2003-01-01
- 25 Low Cost Advertising Tips
- If there is one mistake small town businesses make more often than any other it's, "What ever is left over, we'll use for advertising." Marketing and advertising is an investment, not an expense. Without enough money put aside for advertising the sales can go down and a person will suddenly...
- White papers
- Oh! We of Little Faith
- Many economists and academics believe advertising works. These disparate groups tend to believe advertising is so awesomely invincible and massively effective that can make poor, helpless consumers buy things they do not need and do not want, that advertising can drive competitors out of business and create monopolistic dominance in...
- White papers 2005-10-25
- Achieving Tobacco Control Policy Goals in Ukraine Via Economic Tools
- In case tobacco advertising is banned, cigarette consumption will definitely decline leading to improved public health. Tobacco advertising constitutes a significant share of the total volume of outdoor advertising (over 30% of all outdoor advertising expenditures as of 2001), while the share in printed mass-media is moderate (around 3% of...
- White papers 2004-05-01
- Thoughts About the Future of Advertising
- Thoughts about the Future of Advertising Skeptics who forecast the demise of advertising ignore the fact that business and other enterprises have an innate need to communicate with their publics. The real question is not will advertising continue to be an important tool of business communication but simply, what forms...
- White papers
- Three Ways To Make Advertising Work
- From the executive summary: ‘The most important rule in advertising is that any advertising one does must pay for itself. In other words, it must produce more sales and profit than it costs. It must be an investment not an expense. Over the years many traditional advertising strategies have been...
- White papers 2003-01-01
- Determining Your Advertising Objectives
- Determining Your Advertising ObjectivesOnline AdvertisingWith the growth of online advertising and selling recruitment advertising personally, there's even more confusion as to what is considered a successful online campaign. Advertisers should start with appreciating the metrics available(Web has the most over traditional medias) and not be so quick to forget that...
- Discussion threads 2007-05-08
- Advertising Marketing Online
- The websites below offer the best in advertising marketing online, marketing, advertising, internet marketing and advertising, email marketing, online advertising, free advertising and more. A person can have the greatest product in the world, but if no one knows about it who cares. There are many ways to market and...
- White papers 2006-03-10
- A Practical Guide To Advertising
- The Institute of Practitioners in Advertising (IPA), the body which represents advertising agencies, defines advertising as: "The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost". In other words, having identified those customers whose needs and wants are best satisfied by...
- White papers 2005-01-19
- Internet Advertising Formats and Effectiveness
- In order to better understand the effectiveness of internet advertising, this paper helps to examine unique characteristics of the internet advertising formats and develop new criteria by which the effectiveness of internet advertising can be assessed. It describes the review criteria of effectiveness of advertising in general and develops a...
- White papers 2004-10-01
- Understanding The Different Methods Of Offline Promotion
- No business can survive in the end without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business. The toughest part of the advertising equation is in determining where and how to spend the advertising dollars. If one does it...
- White papers 2003-01-01
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