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	<title><![CDATA[advertising.com Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertising.com.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertising.com]]></description>
	<s:counts start="0" returned="13" found="13" />
	<language>en-us</language>
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		<title><![CDATA[JP Morgan: AOL Will Hold Back Its Ad Inventory From Advertising.com]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-jp-morgan-aol-will-hold-back-its-ad-inventory-from-advertising.com%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ JP Morgan analyst Imran Khan first floated the idea that AOL (NYSE: TWX) should remove its inventory from the company&#8217;s Advertising.com and concentrate on selling premium only as a way to reverse its revenue declines. After a meeting with AOL CEO Tim Armstrong earlier today, Khan came away thinking...]]></description>
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		<pubDate>Wed, 02 Dec 2009 21:21:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner.html"><![CDATA[Time Warner]]></category>
		<category domain="http://resources.bnet.com/topic/aol.html"><![CDATA[AOL]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="tickers">JPM</category>
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	<item>
		<title><![CDATA[Advertising.com Founder's Video Ad Network TidalTV Raises $8.9 Million In Funding]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-advertising.com-founders-video-ad-network-tidaltv-raises-8.9-million-in%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ TidalTV, the video ad network founded by Advertising.com co-founder Scott Ferber, has raised $8.9 million worth of a $16 million round of funding, per an SEC filing. The company raised $15 million in its first round from New Enterprise Associates and Valhalla Partners, last year. TidalTV did not respond...]]></description>
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		<pubDate>Fri, 16 Oct 2009 18:19:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/video+advertisement.html"><![CDATA[Video Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/technologies+%252f+formats.html"><![CDATA[Technologies / Formats]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[Broadband]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
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	<item>
		<title><![CDATA[AOL Sues Advertise.com, Citing Likelihood Of Confusion With Advertising.com And Ad.com]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-aol-sues-advertise.com-citing-likelihood-of-confusion-with-advertising%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Advertising.com, Ad.com, and Advertise.com. Because AOL (NYSE: TWX) says it has extensively used and promoted the first two trademarks, it is claiming control over the third, and therefore suing search and display platform Advertise.com for trademark infringement. In a lawsuit, AOL claims that Advertise.com is &#8220;virtually identical and confusingly...]]></description>
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		<pubDate>Wed, 19 Aug 2009 00:27:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertise.com.html"><![CDATA[Advertise.com]]></category>
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		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner.html"><![CDATA[Time Warner]]></category>
		<category domain="http://resources.bnet.com/topic/aol.html"><![CDATA[AOL]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
	</item>
	<item>
		<title><![CDATA[@ UBS Media Week: Display Plays Catch-up To Match Search's Scale]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-ubs-media-week-display-has-to-keep-trying-to-match-searchs-scale%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Interesting seating arrangement at the UBS Global Media and Communications PDF conference: Bill Wise, Yahoo (NSDQ: YHOO) VP for business development, next to Velocity Interactive Group partner Jon Miller, whose name has been floated as both a candidate for Yahoo's next CEO and a prospective acquirer of the company....]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 08 Dec 2008 20:35:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ubs+ag.html"><![CDATA[UBS AG]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/conferences.html"><![CDATA[Conferences]]></category>
		<category domain="http://resources.bnet.com/topic/media+week.html"><![CDATA[Media Week]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner+inc..html"><![CDATA[Time Warner Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TWX</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UBS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">TWX,UBS,YHOO</category>
	</item>
	<item>
		<title><![CDATA[AOL's Platform A Lays Off 100 Employees]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100028/aols-platform-a-lays-off-100-employees/]]></link>
		<description><![CDATA[Whoops. After I said it looked like Platform A had dodged a bullet last week, after landing a rather large deal with Viacom and placing first among comScore's ad network rankings, the company announced plans to lose 100 employees over the weekend. From the Washington Post story:   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 21 Apr 2008 18:37:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[This Just In.(briefs)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200704/ai_n19239713]]></link>
		<description><![CDATA[By Staff       AOL Unit To Sell Ads For News-NBC Startup       Staff       New York -- AOL's Advertising.com subsidiary will manage the  advertising functions for the yet-to-be-named Internet-video venture  formed by News...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/comcast+corp..html"><![CDATA[Comcast Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/news+corp..html"><![CDATA[News Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/programming.html"><![CDATA[programming]]></category>
		<category domain="http://resources.bnet.com/topic/staff.html"><![CDATA[Staff]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner+cable+inc..html"><![CDATA[Time Warner Cable Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TWC</category>
		<category domain="tickers">CMCSA,NWS,TWC</category>
	</item>
	<item>
		<title><![CDATA[Advertising.com agrees to end adware bundle with anti-spyware program]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BNG/is_2005_August_4/ai_n14865803]]></link>
		<description><![CDATA[INTERNET BUSINESS NEWS-C1995-2005 M2 COMMUNICATIONS LTD  The US Federal Trade Commission FTC has revealed that Advertising.com, an America Online Inc AOL subsidiary, will not be able to bundle its anti-spyware program with software that tracks the online behaviour of consumers.  The SpyBlast program was promoted by Advertising.com (also...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 04 Aug 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/adware.html"><![CDATA[adware]]></category>
		<category domain="http://resources.bnet.com/topic/anti-spyware.html"><![CDATA[anti-spyware]]></category>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[SECURITY]]></category>
		<category domain="http://resources.bnet.com/topic/spyware.html"><![CDATA[Spyware]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising.com agrees to end adware bundle with anti-spyware program]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0ECZ/is_2005_August_4/ai_n14876419]]></link>
		<description><![CDATA[TELECOMWORLDWIRE-4 August 2005-Advertising.com agrees to end adware bundle with anti-spyware programC1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com  The US Federal Trade Commission FTC has revealed that Advertising.com, an America Online Inc AOL subsidiary, will not be able to bundle its anti-spyware program with software that tracks the online behaviour of consumers....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 04 Aug 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/adware.html"><![CDATA[adware]]></category>
		<category domain="http://resources.bnet.com/topic/anti-spyware.html"><![CDATA[anti-spyware]]></category>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[SECURITY]]></category>
		<category domain="http://resources.bnet.com/topic/spyware.html"><![CDATA[Spyware]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising.com Further Strengthens Email Marketing Programs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200501/ai_n8697792]]></link>
		<description><![CDATA[UnsubCentral, the industry leader in email list suppression management solutions, today announced a strategic alliance with Advertising.com, Inc., a leading provider of performance-based interactive marketing services. Under the terms of the agreement, Advertising.com has integrated UnsubCentral Affiliate ManagerTM, a bonded email suppression and customer preference management solution, into its affiliate...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.com+inc..html"><![CDATA[Advertising.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Call-to-Action, Color and Size Significantly Impact Campaign Performance]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200409/ai_n8558684]]></link>
		<description><![CDATA[Advertising.com, Inc., a leading provider of results-based interactive marketing services, today released new findings from its OptigenceSM research platform that demonstrate which design elements in online creative units are the most influential in driving performance. The findings reveal that slight variations in call-to-action, creative color and size have a dramatic...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 29 Sep 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.com+inc..html"><![CDATA[Advertising.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Baltimore's available sublease space increases]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4183/is_20020507/ai_n10050336]]></link>
		<description><![CDATA[Advertising.com, Inc. was just two years into a seven-year lease when the bottom fell out of the economy.    Occupying just a third of its Baltimore headquarters, the interactive advertising company was facing five years of the financial drag of 65,000 square feet of excess prime office space....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 May 2002 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/trammell+crow+co..html"><![CDATA[Trammell Crow Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[BUSINESS AND SUPPORT SERVICES.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb1401/is_200008/ai_n5725908]]></link>
		<description><![CDATA[Accounting, Billing and IT Systems    ARIS Inc.                                        ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Aug 2000 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adc+telecommunications+inc..html"><![CDATA[ADC Telecommunications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/alltel+corp..html"><![CDATA[Alltel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/burlington.html"><![CDATA[Burlington]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/fax.html"><![CDATA[Fax]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/sema+group.html"><![CDATA[Sema Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADCT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AT</category>
		<category domain="tickers">ADCT,AT</category>
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	<item>
		<title><![CDATA[Corrections]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_30_41/ai_63744724]]></link>
		<description><![CDATA[Regarding a July 3 Bullet Point, Virtual Athlete's URL is www.gamesmagnet.com and the company's CEO is Michael Rothman. On Adweek's July 10 cover, the photo of Advertising.com CEO Scott Ferber was incorrectly identified.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jul 2000 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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