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- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
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- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- After A Long Year, Spot Runner Launches Malibu Media Platform
- A year after web-based TV creative ad agency Spot Runner started its push into the ad buying side of the business, the company is finally launching the Malibu Media Platform. The sales platform addition is meant to complement Spot Runner’s customizable cable TV commercials, which are mostly aimed at...
- External links 2009-11-19
- Adknowledge Shopping Spree Continued With SocialMedia Acquisition
- Online ad firm Adknowledge has bought SocialMedia, a company that runs ad platforms on apps and games, Techcrunch reported. SocialMedia will continue to operate its ad platform on social nets, although its participating publishers’ inventory will be transferred to Adknowledge. This is Adknowledge’s fourth acquisition within the past few...
- External links 2009-11-19
- Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO
- NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring...
- External links 2009-11-19
- Scribd Releases Co-Branded Reader For Media Sites With An Eye Towards Ad Sales
- Scribd is giving certain news sites that use its document sharing service to embed legal filings and PDFs the chance to stick their own logos on the company’s reader. So far, Scribd has arrangements with The New York Times, Los Angeles Times, Chicago Tribune, Huffington Post, TechCrunch and Mediabistro...
- External links 2009-10-07
- Yahoo Says It Still Cares About Search Advertising; Unveils New Features
- With its search advertising partnership with Microsoft (NSDQ: MSFT) still in need of regulatory approval, followed by a lengthy integration—Yahoo (NSDQ: YHOO) does not want to give the impression it is giving up on the business quite yet. So, in a post with the opening line—“With all of the...
- External links 2009-10-06
- @ Billboard: Why There's No 'Killer' Way To Make Money From Mobile Music
- Streaming music subscriptions? Ad-supported apps? Pay-per-download track services? Expect digital music companies, labels and and indie developers to keep testing those payment options, with new tricks like pre-paid music cards and micro-payments thrown into the mix, too—because there’s just no one “killer” way to make money from mobile music....
- External links 2009-10-06
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