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118 Resources for

advertising

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BNET Business Dictionary

Advertising
the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
Advertising definition on BNET »

BNET Resources

Lucas Donat: Innovator of Online Advertising
Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
Tags: Lucas Donat, Online Advertising, Advertisement, Marketing Research, Donat, Wald, advertising, agency, Internet, television, marketing, clients, ultimate, goals
Videos 2008-05-06
What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network
Articles 2008-05-01
Todd Krieger: New Media Marketing Sherpa
Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
Tags: New Media, Todd Krieger, Denou, Advertising & Promotion, Marketing, Social Networking, Media, Denuo, Branding, Online Communications, Marketing Research, Advertising
Videos 2008-03-08
Rick Enrico: Marketing One on One
Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
Tags: Rick Enrico, Marketing Research, Marketing, Internet, Juice Metriqs, Juice Media, Emerging Technologies, Advertising
Videos 2008-03-08
Bill Robinson: Democratic Advertising
Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
Tags: politics, television, new media, advertising, Bill Robinson, Saysme.tv, sayeme.tv, Venture, Advertisement, commercials
Videos 2008-03-08
Bob Charney: Saving Clients Money
Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
Tags: Client, Bob Charney, Marketing Research, Marketing, business structure, outsourcing, co-op, advertising, Mosaic Marketing Communications
Videos 2008-03-08
Lori Schwartz: The Evolution of New Media Marketing
As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
Tags: advertising, technology, Interpublic Emerging Media Lab, Media, marketing, new media, Marketing Research, Lori Schwartz
Videos 2008-03-08
Samuel Albis: Communicating With Cultural Relevance
Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
Tags: creative, communications, advertising, marketing, Hispanic, TJ Maxx, McDonald's, Bacardi, Manufacturing, Food & Beverage, Samuel Albis, Advertisement, The Yellow Butterfuly Project
Videos 2007-12-19
Ad Agency Exec Mark Monteiro: Making a Good Business Great
A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
Tags: Mark Monteiro, corporate transformation, DDD Los Angeles, Advertising, Marketing, Advertising & Promotion, Advertisement, Advertising Agency, Business, Wells Fargo & Co.
Videos 2007-11-19
Using Telemarketing to Support Marketing Campaigns
Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
Tags: marketing effort, Telesales, phone, monitoring, customer service, analysis, strategy, benefit, tool, BNET Editorial, Sales, Marketing, Sales Force Management, Advertising & Promotion, Promotion, Advertising, Marketing Research, Sales Strategy, Telemarketing, Customer, Sales Force
Articles 2007-09-28
Richard Bronshvag: Make an Emotional Connection with Customers
What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
Tags: Brand, Honda Motor Sports, Dog And Pony, Dole, internet, Advertising, Mythology, Marketing, Branding, Advertisement, Dailey And Associates, ad firm, TV
Videos 2007-09-21
Unboundary CEO Tod Martin: Branding a Company from Within
While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
Tags: CEO, Federal Express, Advertising, PR, Communications, Best Practices, Marketing, Branding
Videos 2007-09-02
Determining Your Advertising Objectives
Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
Tags: marketing, advertising, sales
Articles 2007-05-03
Centralizing Retailer and Distributor Marketing Programs
As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
Tags: marketing, advertising, retailer, distributor
Articles 2007-05-01
UK Round-Up: Google; News Corp; Amazon
Some snippets from our sister site paidContentUK:-- Google turns to hard alcohol, relaxing ad rules in January: Here's one for the New Year hangover? Google (NSDQ: GOOG), whose UK ad income has plateaued in recent quarters, will relax its paid search advertising rules to allow hard alcohol to be...
Tags: Google Inc., EMI Group Plc., Advertisement, Amazon.com Inc., U.K., Alcohol, Sun Online, Advertising, Companies, Amazon.com, Google, News Corp., Countries, UK & Europe, Entertainment, Music, Amanda Natividad
External links 2008-12-03
Maybe You Can Quit Your Day Job By Making YouTube Videos
Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...
Tags: Job, Advertisement, YouTube Video, YouTube Inc., Video, Corporate Communications, Marketing, Advertising, Broadband, Companies, Google, YouTube, Entertainment, Media, TV, Cable & Telecom, Social Media, Video Sharing, David Kaplan, Google Inc., comScore Inc.
External links 2008-12-11
Newspaper Roundup: USAT; McClatchy; Journal Comm
-- USAT cuts 20 newsroom posts: While Gannett's flagship has been spared much of the company's heavy job cuts of the past few months, USA Today will layoff 20 positions, or 5 percent of its 450-person newsroom. This is USAT's first major round of job cuts since 45 employees...
Tags: Rev, Job, Advertisement, Online Advertising, McClatchy October, Advertising, Companies, Gannett, McClatchy, Media, Newspapers, David Kaplan, McClatchy Co.
External links 2008-11-24
Need To Reach Casual Gamers? MTV Says 15-Second Pre-Rolls Work Best
The debate over how much in-game ad spending will rise or fall this year continues, but it's clear that people—and the advertisers trying to reach them—continue to flock to casual games. And since roughly three-quarters of all sites within *MTV Networks* now have a casual gaming channel, you could...
Tags: Advertisement, MTV, MTVN, Games, Personal Technology, Advertising, Companies, Viacom, Entertainment, Information, Research, David Kaplan, VIA Technologies Inc., Viacom Inc.
News items 2009-06-10
@ UBS Media Week: McClatchy's Pruitt: Next Year Looks Even Uglier
Taking the podium from AH Belo's Robert Decherd, McClatchy (NYSE: MNI) Company Chairman and CEO Gary Pruitt opened his presentation at the UBS Global Media and Communications PDF conference by noting that total ad revenues through October are down 17.4 percent and a large portion of that is not...
Tags: Advertisement, Partnership, Yahoo! Inc., Dividend, Online Advertising, UBS AG, Growing Category, Business Structures, Financial Planning, Financial Accounting, Finance, Advertising, Companies, McClatchy, Yahoo, Media, Newspapers, Conferences, Media Week, David Kaplan, McClatchy Co.
External links 2008-12-09
@ UBS Media Week: Yahoo Newspaper Consortium Nets AH Belo $1.1 Million In Revenue
AH Belo (NYSE: AHC) (NYSE: BLC), the newspaper half of the old Belo Corp., saw its online revenues drop the last two consecutive quarters, but CEO Robert Decherd plans to address that by stressing more ad targeting and distancing the selling of print and online. Speaking at...
Tags: Revenue, Advertisement, Yahoo! Inc., UBS AG, Internet, Sales Strategy, Operational Accounting, Sales, Finance, Advertising, Companies, Yahoo, Media, Newspapers, Conferences, Media Week, David Kaplan, Belo Corp.
External links 2008-12-09