Resources
BNET Business Dictionary
- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or...
- Advertising definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can't local outlets develop...
- Articles 2007-05-01
- AlikeList Raises $5 Million For Local Business Reviews Site
- A new local business reviews site has raised $5 million in a funding round from Syncom Venture Partners. The startup, AlikeList, is trying to distinguish itself from existing competitors by making its recommendations more personal. AlikeList prompts users to write up lists of local establishments they like, along with...
- External links 2009-12-15
- Offerpal Adds RockYou Vet As New Chief Revenue Officer
- More executive changes at offer-based ad network Offerpal Media, as it tries to get beyond the stigma that its social gaming ads were tainted: Mihir Shah has joined as chief revenue officer, a new role within the company. Reporting to newly-hired CEO George Garrick, Shah will be responsible for...
- External links 2009-12-15
- Interview: CBS Interactive's Neil Ashe: Ad Nets Never Provided Value To Us
- CBS Interactive’s move to curtail its dealings with ad networks effective today represents one of the key ways Cnet has influenced its parent since being acquired for $1.8 billion last year. Madison named for the avenue, the in-house online ad serving platform that CBS Interactive (NYSE: CBS) will rely...
- External links 2009-12-15
- @ eBook Summit: Advertising Is Coming To E-Books
- There were a few things that attendees and speakers appeared to have decided on by the end of the two-day MediaBistro eBook Summit: case in point, the $9.99 standard price for a digitized title—as established by the space’s leader, Amazon (NSDQ: AMZN)—is not enough to support content creation and...
- External links 2009-12-16
- IAB, 4A's Set Down Rules For Use And Ownership Of User Data
- After nearly eight years, the online ad industry’s terms and conditions—or “T&C’s”—have been revised and the issue of who owns user data for marketing purposes appears to be settled. Under the joint 3.0 Standards PDF from the Interactive Advertising Bureau and the 4A’s, ownership of “user volunteered data” gleaned...
- External links 2009-12-16
- InterClick To Raise $18.1 Million In Stock Offering
- A big cash infusion for InterClick. The publicly-traded ad network is taking advantage of a 52-week high in its stock price to raise $18.1 million by selling shares to institutional investors in a registered direct offering. The company says it will net $12 million from the sale after deducting...
- External links 2009-12-16
- << Previous
- page 1 of 23
- Next >>
Refining Tags
- David Kaplan (227 results)
- Advertisement (220 results)
- Companies (219 results)
- Marketing (185 results)
- Media & Publishing (155 results)
- Money (118 results)
- Social Media (100 results)
- M&A & Venture Capital (93 results)
- Finance (93 results)
- Tameka Kee (79 results)
- Joseph Tartakoff (73 results)
- Advertising & Promotion (68 results)
- Internet (63 results)
- TV (59 results)
- Venture Capital (57 results)
- Mergers & Acquisitions (57 results)
- Media (53 results)
- Entertainment (53 results)
- Local (51 results)
- Personal Technology (50 results)
- Newspapers (45 results)
- Research & Metrics (45 results)
- Yahoo! Inc. (42 results)
- Google Inc. (41 results)
- Research (40 results)
- Yahoo (39 results)
- Sales (38 results)
- Investment (37 results)
- Microsoft (37 results)
- Online Advertising (37 results)
- Business Operations (35 results)
- Google (35 results)
- Industry Moves (35 results)
- Corporate Communications (35 results)
- Revenue (34 results)
- Video (34 results)
- Sales Strategy (31 results)
- Microsoft Corp. (30 results)
- Magazines (30 results)
- Branding (30 results)
- Operational Accounting (29 results)
- Human Resources (29 results)
- Network (27 results)
- Online News (27 results)
- Marketing Research (24 results)
- Time Warner (22 results)
- Cable & Telecom (22 results)
- Technologies / Formats (21 results)
- Home Entertainment (21 results)
- Broadcast (21 results)
Presented by American Express