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BNET Business Dictionary
- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce...
- Advertising definition on BNET »
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- Lucas Donat: Innovator of Online advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Bill Robinson: Democratic advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Unboundary CEO Tod Martin: Branding a Company from Within
- While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...
- Videos 2007-09-02
- Determining Your advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Centralizing Retailer and Distributor Marketing Programs
- As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can’t local outlets develop...
- Articles 2007-05-01
Additional Resources
- 'I hire people who make me look good'
- MY WAY Pearl & Dean's Kathryn Jacob gives her tips for success Kathryn Jacob is the chief executive officer of Pearl & Dean, the cinema advertising company. What did you want to be as a child? A...
- Articles 2008-05-08
- NARM Honors Virgin Megastore With Best Television advertising Spot
- Every year the National Association ofRecording Merchandisers NARM gather together for a convention to promoteand support the music retailing community. Part of the annual conventionis the award ceremony. This year, NARM honored Virgin Megastores with anaward for Best Television Spot for the brand's commercial, "Where's All theCrap?" available...
- Articles 2008-05-08
- Ad Infuse Announces Mobile Ad Degree - Los Angeles; Reveals Survey Results From March Event in San Francisco
- Ad Infuse, a leader in delivering highlypersonalized mobile ad experiences, today announced the fourth event in itseducational series, Mobile Ad Degree MAD - Los Angeles, with cosponsorsM:Metrics, InsightExpress and MobiAD News. Ad Infuse also today revealedresults from its ongoing survey with InsightExpress of the more than 100attendees at the MAD...
- Articles 2008-05-08
- Yellow Pages Deliver New Customers to Local Businesses
- In today's uncertain economic times,small businesses are looking for cost effective ways to generate business.While some businesses think about cutting their advertising during toughtimes, new research from the YellowPages AssociationTM (YPATM), indicates that both print and InternetYellow Pages are a valuable source for generating sales leads from newcustomers....
- Articles 2008-05-08
- NBC will charge $3 million for 30-second Super Bowl ad
- General Electric Co.'s NBC Universal plans to charge advertisers $3 million for a 30-second spot during next year's Super Bowl. The price exceeds the average $2.7 million News Corp.'s Fox got for a 30-second ad in this year's football championship game. Brian Walker, a spokesman for NBC,...
- Articles 2008-05-07
- Ads aim to stem foreclosures
- Maryland officials have launched an ad campaign to battle rising foreclosures. The multimedia advertising campaign, developed by Baltimore-based Mjach Designs, is intended to raise awareness about programs that are available in the state to provide help to homeowners who are struggling to pay their mortgages. The campaign, which will cost...
- Articles 2008-05-07
- Foreclosures help Dolan Media post $4M first-quarter profit
- Foreclosures and housing woes once again boosted revenues at business and legal information publisher Dolan Media Co. as the company went from a net loss in the first quarter of 2007 to a $4 million profit this year. Minneapolis-based Dolan, parent company of The Daily Record, said...
- Articles 2008-05-07
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