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	<title><![CDATA[advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertising]]></description>
	<s:counts start="0" returned="20" found="394" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Interview: Adconion CEO Says Joost Will Showcase Branded Entertainment]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-interview-adconion-ceo-says-joost-will-showcase-branded-entertainment%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Joost isn&#8217;t dead, it&#8217;s just getting more advertising.Adconion&#8216;s main aim in acquiring the video firm is to offer its web player to brand marketing clients, CEO Tyler Moebius told paidContent.org. But Adconion&#8217;s acquisition also includes the Joost.com trademark and rights for much of Joost&#8217;s TV content&#8230;Though Joost itself had...]]></description>
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		<pubDate>Tue, 24 Nov 2009 17:15:17 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/joost.html"><![CDATA[Joost]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/adconion.html"><![CDATA[Adconion]]></category>
		<category domain="http://resources.bnet.com/topic/joost.com.html"><![CDATA[Joost.com]]></category>
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		<category domain="http://resources.bnet.com/topic/robert+andrews.html"><![CDATA[Robert Andrews]]></category>
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		<title><![CDATA[Google Teams With TiVo On Audience Ad Viewing Data]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-teams-with-tivo-on-audience-ad-viewing-data%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google (NSDQ: GOOG) TV Ads continues to have a difficult time adding cable network partners to its system, but a new arrangement with DVR provider TiVo (NSDQ: TIVO) could at least produce a few more ad dollars. The two have struck an agreement that has Google licensing and integrating...]]></description>
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		<pubDate>Tue, 24 Nov 2009 13:59:58 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<category domain="tickers">GOOG,TIVO</category>
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		<title><![CDATA[Joost Finally Acquired, By Online Ad Network Adconion]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-joost-finally-acquired-by-online-ad-network-adconion%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ So Joost&#8217;s been put out of its misery and its assets have been acquired by Santa Monica, CA-based online ad network Adconion Media Group. Terms of the deal were not disclosed, but likely would have been pennies on the dollar, compared to the money that was invested in the...]]></description>
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		<pubDate>Tue, 24 Nov 2009 13:45:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/joost.html"><![CDATA[Joost]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[Online Video]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/adconion.html"><![CDATA[Adconion]]></category>
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	<item>
		<title><![CDATA[Google Brings AdSense To The Desktop For The First Time Via Google Earth]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-brings-adsense-to-the-desktop-for-the-first-time-via-google-eart%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Yet another Google (NSDQ: GOOG) property is getting ads. The company confirms to us that it has introduced &#8220;some ads&#8221; to Google Earth. The move comes as Google has brought advertising over the last year to a set of its properties that were previously unmonetized, including Google Finance, Google...]]></description>
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		<pubDate>Tue, 24 Nov 2009 00:50:35 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Twitter's Stone: No Sale But IPO, Alternatives Are Possible]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-twitters-stone-no-sale-but-ipo-alternatives-are-possible%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Twitter&#8217;s generous investors&#8212;the latest round was $100 million&#8212;may be pleased to hear that &#8220;2010 is really going to be the revenue year&#8221; for the high-profile startup. Or so Biz Stone, one of three cofounders, told reporters at Oxford University Monday, the latest stop on a talky tour of the...]]></description>
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		<pubDate>Mon, 23 Nov 2009 23:50:51 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[Vogue Turns To Obama's Online Fundraiser For Revenue Drive]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-vogue-turns-to-obamas-online-fundraiser-for-revenue-drive%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ It&#8217;s been seven months since Tom Florio, publishing director for Vogue, asked if it would be possible to take the online ad strategy that helped propel candidate Barack Obama to the White House and apply it to a magazine looking to simply build revenue. Although the drive to raise...]]></description>
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		<pubDate>Mon, 23 Nov 2009 23:39:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[ZoomInfo Spin Off Bizo Raises $6 Million]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-zoominfo-spin-off-bizo-raises-6-million%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Bizo, the ad targeting platform spun off from ZoomInfo a year-and-a-half ago, has raised $6 million in a round of funding, according to an SEC filing. The company&#8217;s platform lets advertisers target business audiences by industry, position, education or location. Bizo has been led since its spin off by...]]></description>
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		<pubDate>Mon, 23 Nov 2009 23:10:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/round.html"><![CDATA[Round]]></category>
		<category domain="http://resources.bnet.com/topic/bizo+inc..html"><![CDATA[Bizo Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
	</item>
	<item>
		<title><![CDATA[B-To-B Search Site Zubican Purchased By Inuvo]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-b-to-b-community-site-zubican-purchased-by-inuvo%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Business-to-business community site Zubican has been purchased by performance-based online marketer Inuvo. Terms of the acquisition were not disclosed, although Inuvo says it will pay a royalty based on a &#8220;percentage of the gross profit derived from the site over a four-year peirod.&#8221; Zubican, which launched in 2008, had...]]></description>
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		<pubDate>Mon, 23 Nov 2009 21:05:38 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
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	<item>
		<title><![CDATA[Seeking Influence And Recognition, Bloomberg Looks To Ad Agencies For Help]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-seeking-influence-and-recognition-bloomberg-looks-to-ad-agencies-for-he%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Even before Bloomberg agreed to buy BusinessWeek, the company wanted to be known for more than just operating financial news terminals&#8212;and was looking for an ad agency or agencies to do just that. The BW acquisition adds a high-profile magazine and news website to Bloomberg&#8217;s own consumer-facing offline and...]]></description>
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		<pubDate>Mon, 23 Nov 2009 15:29:02 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Facebook, Zynga Face Class-Action Suit Over Offer-Based Ads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-facebook-zynga-face-class-action-suit-over-offer-based-ads%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Offer-based ads seemed to be the secret to monetizing social games&#8212;and social network users, in general&#8212;that standard banner ads couldn&#8217;t provide. But amid ongoing accusations that the ads actually &#8220;scammed&#8221; users into paying for things they didn&#8217;t want and giving up their personal info, comes the inevitable: a class-action...]]></description>
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		<pubDate>Fri, 20 Nov 2009 16:42:49 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
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	<item>
		<title><![CDATA[NAA: Q3 Was Worst Quarter For Online Newspaper Ad Revenues; Print Ad Spend Starting To Thaw?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-naa-q3-was-worst-quarter-for-online-newspaper-ad-revenues-print-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Newspaper websites&#8217; ad revenue got progressively worse in Q3, as the declines reached nearly 17 percent to $623 million, according to the latest Newspaper Association of America stats. In comparison, newspaper sites&#8217; Q308 decline was only 3 percent; sequentially, Q2 newspaper online numbers fell 15.9 percent. Despite the deep...]]></description>
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		<pubDate>Fri, 20 Nov 2009 14:49:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/newspaper.html"><![CDATA[Newspaper]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[After A Long Year, Spot Runner Launches Malibu Media Platform]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-after-a-long-year-spot-runner-launches-malibu-media-platform%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ A year after web-based TV creative ad agency Spot Runner started its push into the ad buying side of the business, the company is finally launching the Malibu Media Platform. The sales platform addition is meant to complement Spot Runner&#8217;s customizable cable TV commercials, which are mostly aimed at...]]></description>
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		<pubDate>Thu, 19 Nov 2009 05:25:48 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/malibu.html"><![CDATA[Malibu]]></category>
		<category domain="http://resources.bnet.com/topic/related+court+dismisses+wpp.html"><![CDATA[Related Court Dismisses WPP]]></category>
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		<category domain="http://resources.bnet.com/topic/technologies+%252f+formats.html"><![CDATA[Technologies / Formats]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Adknowledge Shopping Spree Continued With SocialMedia Acquisition]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-adknowledge-shopping-spree-continued-with-socialmedia-acquisition%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad firm Adknowledge has bought SocialMedia, a company that runs ad platforms on apps and games, Techcrunch reported. SocialMedia will continue to operate its ad platform on social nets, although its participating publishers&#8217; inventory will be transferred to Adknowledge. This is Adknowledge&#8217;s fourth acquisition within the past few...]]></description>
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		<pubDate>Thu, 19 Nov 2009 01:30:24 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adknowledge.html"><![CDATA[AdKnowledge]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Amid Merger, Game Ad Firm NeoEdge Gets EA Vet Mansford As New CEO]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-embargo-amid-merger-game-ad-firm-neoedge-gets-ea-vet-mansford-as-new-ce%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ NeoEdge, the casual and online game advertising platform, is getting into the game development business. The company has merged with Offspring, a startup founded by a team of four EA vets, and will start creating casual and social games, as well as the ad platforms to support them. Offspring...]]></description>
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		<pubDate>Thu, 19 Nov 2009 01:20:52 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/merger.html"><![CDATA[Merger]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/neoedge.html"><![CDATA[NeoEdge]]></category>
		<category domain="http://resources.bnet.com/topic/offspring.html"><![CDATA[Offspring]]></category>
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		<category domain="http://resources.bnet.com/topic/m%2526a+%2526+venture+capital.html"><![CDATA[M&A & Venture Capital]]></category>
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		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="tickers">ERTS</category>
	</item>
	<item>
		<title><![CDATA[Guvera Gets UMG To Buy In To Its Dream Of Ad-Supported Music Downloads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-guvera-gets-umg-to-buy-in-to-its-ad-supported-downloads-dream-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Next year is shaping up to be an interesting one in terms of digital music. We&#8217;ll be able to see how much traction music video site Vevo ultimately gains, whether Google&#8217;s music search becomes ubiquitous, and possibly see Spotify launch here in the U.S. There will also be two...]]></description>
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		<pubDate>Wed, 18 Nov 2009 23:29:34 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/vivendi.html"><![CDATA[Vivendi]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[Cond]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-conde-nast-gets-wired-ready-for-apple-tablet-in-case-there-is-one%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Just as Cond by David Kaplan]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 21:34:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/technologies+%252f+formats.html"><![CDATA[Technologies / Formats]]></category>
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		<category domain="http://resources.bnet.com/topic/apple.html"><![CDATA[Apple]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Armstrong: Local Will Be Big For AOL; International Platforms Need To Be Rebuilt]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-armstrong-local-will-be-big-for-aol-international-platforms-need-to-be-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With the date of the spin-off from Time Warner (NYSE: TWX) set for Dec. 9, AOL CEO Tim Armstrong took the stage of the Paley Center this afternoon to reiterate his vision of the company. As he has said before offering a wide range of ad-supported, premium content is...]]></description>
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		<pubDate>Wed, 18 Nov 2009 21:12:33 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
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		<category domain="http://resources.bnet.com/topic/time+warner.html"><![CDATA[Time Warner]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Local Lead-Gen Platform AppointmentCity.com Raises Angel Round]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-local-lead-gen-platform-appointmentcity.com-raises-angel-round%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ AppointmentCity.com has raised an $800,000 angel round of funding for its online appointment-setting and lead generation platform, per an SEC filing. CEO Sherwin Krug said the money came from a group of private investors, including O4 Corporation CEO Desmond Miller; the startup will use the money to continue building...]]></description>
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		<pubDate>Wed, 18 Nov 2009 20:25:45 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dentist.html"><![CDATA[Dentist]]></category>
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		<category domain="http://resources.bnet.com/topic/appointmentcity.com.html"><![CDATA[AppointmentCity.com]]></category>
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		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
	</item>
	<item>
		<title><![CDATA[EBay Founder Omidyar To Launch Local News Service]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ebay-founder-omidyar-to-launch-local-news-service%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Billionaire EBay founder Pierre Omidyar is entering the local news business. In a blog post, Omidyar says he&#8217;s setting up what he is calling a &#8220;local news service&#8221;  that will focus on covering public affairs and civic matters across Hawaii. The online-only service, Omidyar says, is set to launch...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 19:51:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/founder.html"><![CDATA[Founder]]></category>
		<category domain="http://resources.bnet.com/topic/ebay+inc..html"><![CDATA[eBay Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/local.html"><![CDATA[Local]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/online+news.html"><![CDATA[Online News]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EBAY</category>
		<category domain="tickers">EBAY</category>
	</item>
	<item>
		<title><![CDATA[Location-Based Ad Net 1020 Placecast Raises $5 Million Second Round]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-location-based-ad-net-1020-placecast-raises-5-million-second-round%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ 1020 Placecast, a location-based ad network and platform, has raised $5 million in a second round of funding. New investor Quatrex Capital joined for this round, with participation from previous backers Onset Ventures and Voyager Capital. 1020 will use the money to continue building out its location-based ad targeting...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 16:04:58 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[Broadband]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
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