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	<title><![CDATA[advertising Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to advertising]]></description>
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		<title><![CDATA[The Big Portals' Battle For Local]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-the-big-portals-battle-for-local%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The local space is heating up, with the number of hyperlocal news startups growing by the month and the big-three portals also doubling down. Given their big traffic numbers and financial might, it&#8217;s with the big portals that things could get interesting. AOL (NYSE: TWX), MSN and Yahoo (NSDQ:...]]></description>
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		<pubDate>Fri, 04 Dec 2009 22:40:38 -0800</pubDate>
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		<title><![CDATA[VisibleGains Gains $2 Million In Funding For B2B Video Platform]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-visiblegains-gains-2-million-in-funding-for-b2b-video-platform-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online video marketing firm VisibleGains&#8212;formerly PermissionTV&#8212;has raised $2 million in funding, per an SEC filing. VisibleGains has raised around $23 million in total, including a $3 million round of debt in April 2008; the company said the new money came from &#8220;existing investors,&#8221; which include BlueCrest Capital Finance, Castile...]]></description>
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		<pubDate>Fri, 04 Dec 2009 17:15:38 -0800</pubDate>
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		<title><![CDATA[Ad Targeter Triad Digital Raises 'Growth' Investment From HIG Ventures]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ad-targeter-triad-digital-raises-growth-investment-from-hig-ventures%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Behavioral and contextual ad targeter Triad Digital Media has raised a &#8220;significant growth capital investment&#8221; from affiliates of H.I.G. Ventures, the companies said. Greg Murtagh, CEO and founder of Tampa, Fl.-based Triad Digital, and President/COO Roger Berdusco, also provided some funding for the round. The amount was not disclosed,...]]></description>
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		<pubDate>Fri, 04 Dec 2009 16:11:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Hearst's Skiff Plans To Set Sail Next Year With E-Reader Platform, Devices?And Sprint Deal]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-hearsts-skiff-plans-to-set-sail-next-year-with-e-reader-platform-device%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Forget First Paper. The incubated startup Hearst is looking to as a digital content savior is now Skiff, LLC, although the better name might be &#8220;Swiss Army E-Reader Ink&#8221; given all that it&#8217;s trying to do. Skiff, led by Gilbert Fuchsberg and headquartered in NYC with offices in Palo...]]></description>
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		<pubDate>Fri, 04 Dec 2009 02:10:31 -0800</pubDate>
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		<title><![CDATA[Google Ends Test Of Local Listing Ads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-ends-test-of-local-listings-ads%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Two months after beginning tests of local listing ads aimed at small businesses, Google (NSDQ: GOOG) has ended the experiment. The company says that it will no longer accept new sign-ups and that existing ads that are being run will be pulled in mid-December. Google had pitched the service...]]></description>
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		<pubDate>Thu, 03 Dec 2009 22:30:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
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		<title><![CDATA[Fitch: Expect NBC Or ABC To Become A Cable Network By 2011]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-fitch-expect-nbc-or-abc-to-become-a-cable-network-by-2011%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The worst of the past year&#8217;s advertising downturn appears to be over, but the damage will reshape the competitive landscape dramatically over the next two years, according to a forecast (sub. req.) from the credit ratings agency Fitch. The changes will proceed slowly over 2010, mainly in the network...]]></description>
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		<pubDate>Thu, 03 Dec 2009 21:59:48 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Comcast-NBC: Media Buyers Hope Combo Can Accelerate Targeted TV Ads, Fix Broken Broadcast Model]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-comcastnbc-media-buyers-hope-combo-can-accelerate-targeted-tv-ads-fix-b%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Media buyers are enthused about the implications of a combined Comcast and NBC Universal (NYSE: GE), which is a good thing since 23 percent of the revenues of the new entity will come from advertising. The stakes are particularly high for Comcast (NSDQ: CMCSA), which has been frustrated by...]]></description>
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		<pubDate>Thu, 03 Dec 2009 18:41:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
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		<title><![CDATA[Behavioral-Targeter OwnerIQ Raises $5.8 Million Third Round]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-behavioral-targeter-owneriq-raises-5.8-million-third-round-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ OwnerIQ, an &#8220;ownership-centric&#8221; online media company, has raised $5.8 million in a third round of funding, per an SEC filing. New investor Kepha Partners led, with participation from previous backers Atlas Venture, Egan-Managed Capital, CommonAngels and Mass Technology Development Corporation. Founded in 2006, OwnerIQ has raised $13.8 million in...]]></description>
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		<pubDate>Thu, 03 Dec 2009 18:01:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/manual.html"><![CDATA[Manual]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral-targeter+owneriq.html"><![CDATA[Behavioral-Targeter OwnerIQ]]></category>
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		<title><![CDATA[Cheil Worldwide Takes Majority Stake In Digital Creative Shop The Barbarian Group]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-cheil-worldwide-takes-majority-stake-in-digital-creative-shop-the-barba%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ South Korean marketing agency Cheil Worldwide has taken a majority stake in The Barbarian Group, a digital creative shop that has gotten attention for its work on The Subservient Chicken and this month&#8217;s augmented reality issue of Esquire magazine. Barbarian will move its headquarters from Boston to New York....]]></description>
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		<pubDate>Thu, 03 Dec 2009 04:17:44 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Huffington Post LA Site Goes Live; Plans For Other Local Sites Are Murky]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-huffington-post-la-site-goes-live-plans-for-other-local-sites-are-murky%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Huffington Post has finally unveiled its Los Angeles site, which could represent another challenge for the struggling LA Times. The launch of HuffPost LA follows similar efforts focusing on Chicago and New York, both of which went live this past summer. While the LA site has been touted for...]]></description>
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		<pubDate>Wed, 02 Dec 2009 23:33:22 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[JP Morgan: AOL Will Hold Back Its Ad Inventory From Advertising.com]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-jp-morgan-aol-will-hold-back-its-ad-inventory-from-advertising.com%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ JP Morgan analyst Imran Khan first floated the idea that AOL (NYSE: TWX) should remove its inventory from the company&#8217;s Advertising.com and concentrate on selling premium only as a way to reverse its revenue declines. After a meeting with AOL CEO Tim Armstrong earlier today, Khan came away thinking...]]></description>
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		<pubDate>Wed, 02 Dec 2009 21:21:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
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		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
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		<title><![CDATA[NYT Offers Readers (And Advertisers) A Tool For Skimming]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nyt-offers-readers-and-advertisers-a-tool-for-skimming%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ On the heels of its new e-paper promotion, the NYT is rolling out another product aimed at making digital reading feel more print-like. The new app is called Times Skimmer, and it displays headlines and short summaries of articles in a grid layout, which users can customize one of...]]></description>
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		<pubDate>Wed, 02 Dec 2009 21:13:42 -0800</pubDate>
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		<title><![CDATA[Microsoft Gives Bing Maps A Much-Needed Facelift]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsoft-gives-bing-maps-a-facelift%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Microsoft (NSDQ: MSFT) is plugging a hole in its online portfolio. The company is announcing a remake of Bing Maps, which is getting new &#8220;Streetside&#8221; images to match Google (NSDQ: GOOG) Maps&#8217; own Streetview, along with a new app platform. With the platform, Bing Maps users can see Tweets...]]></description>
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		<pubDate>Wed, 02 Dec 2009 20:39:59 -0800</pubDate>
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		<title><![CDATA[Razorfish And Digitas To Share Support Operations; Denuo CEO Tobaccowala Relinquishes Post]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-razorfish-and-digitas-to-share-support-operations-denuo-ceo-tobaccowala%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As Publicis Group finishes up the integration of its two interactive shops, Razorfish and Digitas, under its VivaKi unit, the agencies will start sharing support functions, starting with finance and human resources, the company said. In addition, Denuo, VivaKi&#8217;s in-house think tank, will also align with Razorfish and Digitas....]]></description>
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		<pubDate>Wed, 02 Dec 2009 19:17:33 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Groupon Raises $30 Million For Local, Social Shopping Deals]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-groupon-raises-30-million-for-local-social-shopping-deals%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Groupon, a social, online deal-finding service, has raised $30 million in funding. Accel Partners led the round, with participation from previous backer New Enterprise Associates NEA. The Point, Groupon&#8217;s parent company, raised roughly $7.3 million from NEA and angel backers over the course of 2007 and 2008. Groupon will...]]></description>
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		<pubDate>Wed, 02 Dec 2009 16:51:27 -0800</pubDate>
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		<title><![CDATA[Branding Effectiveness Researcher Vizu Raises $6.75 Million Equity Financing]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-branding-effectiveness-researcher-vizu-raises-6.75-million-equity-finan%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online market researcher Vizu has raised $6.75 million in equity financing from iNovia Capital and Greycroft Partners. Previous backers, including Draper Fisher Jurvetson and Esther Dyson, also participated in the financing. The San Francisco company, which raised $2.9 million nearly three years ago, plans to use the proceeds from...]]></description>
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		<pubDate>Wed, 02 Dec 2009 05:10:28 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[ESPN's Bodenheimer Thinks Big For Local Sites; Actions? Not So Fast]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-espns-bodenheimer-thinks-big-for-local-sites-actions-not-so-fast%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ ESPN (NYSE: DIS) is getting ready to launch two new local sites for a total of five across the country that could serve as the starting point for a 20-city network, ABC Sports President George Bodenheimer told Reuters at the news service&#8217;s Global Media Summit. But almost as soon...]]></description>
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		<pubDate>Tue, 01 Dec 2009 23:54:09 -0800</pubDate>
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		<title><![CDATA[Heyzap Tries Making Plain-Old Casual Games More 'Social']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-heyzap-tries-making-plain-old-casual-games-more-social%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ &#8220;Social&#8221; continues to be the game industry&#8217;s buzzword. Big companies like EA have bought their way into social gaming, Microsoft just added a slew of new social features to Xbox LIVE, and of course, there are all the social game company fundings. Now Heyzap wants in on the buzz,...]]></description>
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		<pubDate>Tue, 01 Dec 2009 23:33:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/casual+game.html"><![CDATA[Casual Game]]></category>
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		<title><![CDATA[Shanda Online Brings In Yahoo Ad-Targeting Vet Zhu As Its New CTO]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-shanda-online-brings-in-yahoo-ad-targeting-vet-zhu-as-its-new-cto%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Shanda (NSDQ: SNDA) Online, the ad and content-serving arm of Shanda Interactive, has reeled in Yahoo alum Dr. Jing Zhu as its new CTO. Zhu spent eight years with Yahoo (NSDQ: YHOO), most recently serving as a senior director of the team that developed its contextual ad-targeting platform; the...]]></description>
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		<pubDate>Tue, 01 Dec 2009 23:03:39 -0800</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
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	</item>
	<item>
		<title><![CDATA[Hyperlocal Ad Firm PaperG Raises $1.1 Million Third Round]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-hyperlocal-ad-firm-paperg-raises-1.1-million-third-round%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Local online ad tech provider PaperG has raised $1.1 million in its third funding round, the company told paidConent. Launch Capital led the round, which included AppNexus CEO Brian O&#8217;Kelley, former Boston.com publisher Steve Taylor, and Recovering Journalist&#8217;s Mark Potts, among others. New Haven-based PaperG plans to add to...]]></description>
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		<pubDate>Tue, 01 Dec 2009 21:15:23 -0800</pubDate>
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