Adweek

Barbara Lippert is the award-winning advertising critic for Adweek. For nearly twenty years, she has written a weekly ad critique, reviewing a campaign much as a movie or book critic would, looking at it through the prism of pop culture, and from a human rather than agency or client perspective. Readers have called her work "insightful," 'funny" and "'@@**@*@&!!!!"' A much sought-after voice of advertising analysis for both the industry and the media, Lippert is a frequent TV guest, and has been the advertising contributor the CBS "Early Show'' and has appeared on CBS Sunday Morning, Oprah, 60 Minutes, Anderson Cooper's 360, and Charlie Rose, among others

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Before Follis LLC, John was with several top US agencies including DDB, K&B, and his own, Follis DeVito Verdi, one of Madison Avenue's most award-winning agencies. John is a contributing columnist for ADWEEK and author of "How to Attract and Excite Your Prospects". John has also been an adjunct professor at Parsons, F.I.T. and SVA in New York City. Other Follis credits include a White House honor for his agency's anti child abuse campaign. He is a requested speaker, author of The Follis Marketing Report blog, and the creator and host of The Marketing Show podcast. A business owner since 1986, John is President of Follis, LLC which offers Marketing Therapy for businesses with limited budgets. Samples, articles, and case studies can be viewed on follisinc.com

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