Resources

3 Resources for

agcd

Branding Lessons From The Orp Man.: The article talks about the effectiveness of brand distinction and it reminds of a little episode. Orp man really understood marketing and the power of branding: the person studied and understood the audience. He took pains to ensure that his product was distinct from his competitions'. He packaged and positioned...; Tags: Brand, AGCD, Branding, Marketing; White papers 2003-01-01
Aren't You A Slave To Good Design?: The article asserts that everybody is a slave to good design. Everybody has their own personal club, which is called "the inner circle of choices club." Into this club are allowed only those that one finds attractive and appealing. Things that do not measure up to the standards and criteria...; Tags: Design, Slave, AGCD, Productivity, Quality, Business Operations; White papers 2003-01-01
The CEO Needs To Get His Voice Back: PR, advertising and marketing communications people need to change the way they think about their roles. They need to stop trying to assume the leading roles, and instead step down to becoming valued supporting cast members. We're all part of the bigger idea called "Brand" - the promise and experience...; Tags: Role, Voice, CEO, AGCD, Public Relations, Marketing Research, Marketing, Corporate Communications; White papers 2005-12-23