BNET Industries
- Private
- US
Dow Jones Description
Arby's was founded in 1964, but the concept for a roast beef sandwich franchise was rooted many years earlier. Forrest Raffel, a graduate of Cornell University School of Hotel and Restaurant Administration and his younger brother Leroy, a graduate of Wharton School of Finance, University of Pennsylvania, bought an uncle's restaurant equipment business in the 1950s. Raffel Brothers, Inc. became a fitting introduction to the foodservice industry for the brothers. The small company rapidly grew to become one of the country's leading foodservice consulting firms. Raffel Brothers, Inc. designed and installed hundreds of foodservice facilities including the flight kitchens at Greater Pittsburgh International Airport, interiors of six Ohio Turnpike restaurants and foodservice facilities for the Hospitality Inn motel chain of Standard Oil of Ohio. But the Raffel brothers quickly sensed the potential of fast food and decided to develop a franchise operation based on something other than hamburgers. Leroy remembers, "We were totally confident, while everyone else thought we were out of our minds." A late-night excursion to a small Boston sandwich shop one rainy Halloween was the inspiration for the Raffels, who joined a damp, but determined huddle of patrons to await the main attraction -- a 79-cent roast beef sandwich. The idea was born. The only kink in the chain's orderly development came with choosing a name for it. ...
NAICS Code Food Services and Drinking Places: 722
News & Analysis
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Arby's Selects Merkley + Partners As Agency of Record
ATLANTA -- Arby's, LLC has named Merkley + Partners as the company's national creative advertising agency of record following a nationwide search, the first creative agency review in 17 years. The search was administered by Wanamaker Associates, an Atlanta-based advertising search firm. Doner, which has serviced the Arby's account since...
Arby's launches agency search in bid to improve sales
FORT LAUDERDALE, FLA. -- Arby's is searching for a new ad agency, the latest step in the 3,540-unit chain's efforts to reverse declining sales.
Late News.
TBWA wins airlines' $55 mil online account [new york] TBWA/Chiat/Day has landed the $55 million account for a still-unnamed Web-based company known as T2 that was founded by Continental Airlines, Delta Air Lines, Northwest Airlines and United Airlines. The site promises to offer special...
Little Caesars drops Doner agency after it signs on Arby's: cites conflict in fast-food category
Little Caesars drops Doner agency after it signs on Arby's
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Industry Transcripts by Seeking Alpha
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Sanderson Farms Inc. F4Q09 (Qtr End 10/31/09) Earnings Call Transcript
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The Kroger Company F3Q09 (Qtr End 11/7/09) Earnings Call Transcript
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