Audi AG

News & Analysis

agency and audi ag - All News and Analysis

• Audi of America Inc. Selects Venables Bell & Partners as Advertising Agency of Record

  - 2006-12-20

  AUBURN HILLS, Mich. -- Audi of America, Inc., today announced the selection of an advertising agency of record AOR following a four month review process. Venables Bell & Partners, based in San Francisco will be responsible for all aspects of Audi's national and regional advertising and promotions.

  Tags: advertisement, agency, Audi AG

• McKinney.(Special Report: Agency of the Year)(Brief Article)

  - 2006-01-09

  2005 Rating: 4 stars THE ESSENCE: This Durham, N.C., shop took on a national profile in 2005 with "The Art of the Heist,'' a brilliant interactive campaign for Audi, and by winning a chunk of new business from Sony Electronics. Marketers curious enough to...

  Tags: agency, Audi AG, MARKETING

• Stormy times; Nonprofits say economy is the real drag on fundraising.(Focus)

  - 2005-11-07

  Byline: Sherri Begin Hurricane relief efforts are taking a toll on local giving to some human-service agencies, but most nonprofits say the real problem is the economy. Deferred donations are hurting the American Red Cross Southeastern Michigan Byline: Sherri Begin...

  Tags: agency, Audi AG, nonprofit

• Audi drops Saatchi, creates agency pool in Germany.(Kempertrautmann, Saatchi and Saatchi)(Brief Article)

  - 2005-09-19

  Byline: Dagmar Mussey Byline: Dagmar Mussey

  Tags: agency, Audi AG

• United Way aims lower as it starts fund raising anew

  - 2004-08-19

  Pikes Peak United Way kicked off its fund-raising drive Wednesday, announcing that it hopes to raise $5.7 million in the 2004-05 campaign -- an amount slightly below last year's goal. Howard Brooks, vice president for community investment at the organization, said the goal is doable. ...

  Tags: agency, Audi AG, celebration, MARKETING, United Way, workplace

• AdCritic.com's PlayList; A monthly guide to the songs behind the spots.(News)(Brief Article)

  - 2004-03-29

  Byline: Jim Hanas Coca-Cola: I Wish Coke revisits a Nina Simone standard. Agency: Mother, London Song: "I Wish I Knew How it Would Feel to Be Free" Artist: Sharlene Hector Saturn: Convoy...

  Tags: agency, Audi AG, MARKETING

• Briefly.(Briefs)

  - 2004-03-22

  Karmanos Institute part of lung-cancer breath-test study The Barbara Ann Karmanos Cancer Institute is participating in tests to determine whether lung cancer can be detected through the analysis of a patient's breath. "The Karmanos Cancer I Karmanos Institute part of lung-cancer...

  Tags: agency, Audi AG, Northwest Airlines Corp., REIT, Transport

• Hiring spree: McKinney tries to reinvent itself.(News)(McKinney & Silver)

  - 2003-06-30

  Byline: HILLARY CHURA McKinney & Silver is on a mission to shift from a solid-but-unexciting shop with a lone standout client to become a standout itself. Since January, the midsize shop known mainly for its Audi of America work has lured...

  Tags: agency, Audi AG, director, hiring, MARKETING

• M&C Saatchi.

  - 2002-02-06

  Feb 1, 2002 Ad News ABIX via COMTEX -- M&C Saatchi has won the 2001 "Ad News" Agency of the Year award. It was an extremely successful year for the group, which produced successful campaigns for a number of companies, including Audi, ANZ Banking...

  Tags: advertisement, agency, Audi AG, MARKETING

• Exotic ad gets noticed; Globalization cuts many ways, and U.S. agencies are finding bargains to go along with pretty locales.(Brief Article)(Statistical Data Included)

  - 2001-04-09

  As the auto industry has globalized, the marketers have more frequently given the green light to their ad agencies going abroad to make TV commercials. In some cases, due to more global thinking by the car clients, the creative also airs in foreign markets with a few...

  Tags: advertisement, agency, Audi AG, brand, Branding, car, globalization, MARKETING, Nissan Motor Co. Ltd., U.S.