Gillette Co.

News & Analysis

agency and gillette co. - All News and Analysis

• Reaching for ROI on RFID: compliance continues to drive most RFID implementations. But Ford, International Paper and Gillette have found ways to cut costs and improve agencies.(radio-frequency identification, Ford Motor Co.)

  - 2006-02-01

  THE "SLAP-AND-SHIP" MODEL that most manufacturers use to comply with military and retailer-driven RFID (radio-frequency identification) mandates isn't producing the type of investment returns that would warrant voluntary use of the technolo THE "SLAP-AND-SHIP" MODEL that most manufacturers use to comply with military and retailer-driven...

  Tags: agency, compliance, Ford Motor Co., Gillette Co., International Paper Co., RFID, ROI

• Under a microscope: P&G reviews agency pay; Looks to adopt some aspects of Gillette model, based on fees, incentives.(Procter & Gamble Co.)

  - 2005-11-07

  Byline: JACK NEFF Byline: JACK NEFF

  Tags: agency, Gillette Co., incentive, Procter & Gamble Co.

• P&G hands Gillette media biz to Starcom.(Procter & Gamble Co. sells Gillette's global media-buying agency, WPP Group to Starcom MediaVest Group)(golfer Michelle Wie signs with Nike and Sony)(decline in sales of sport utility vehicles)

  - 2005-10-10

  Publicis Groupe and Starcom MediaVest Group came out the big winners in the first round of assignments stemming from Procter & Gamble Co.'s acquisition of Gillette Co. and stand to pick up more communications-planning work. Publicis Groupe and Starcom MediaVest Group came out the...

  Tags: agency, Gillette Co., Nike Inc., Procter & Gamble Co., sales, Sony Corp., SUV

• MindShare: Big ideas, big picture; Global Media Agency of the Year builds on hugeglobal Gillette account.(Special Report: Media Agencies of the Year)

  - 2004-02-09

  Byline: NORMANDY MADDEN and LAUREL WENTZ Byline: NORMANDY MADDEN and LAUREL WENTZ

  Tags: agency, Gillette Co.

• Future hinges on management, rebranding.(Lowe)(Brief Article)

  - 2002-01-14

  Difficult only begins to describe 2001 for Lowe. The agency scored some big wins, including Verizon Communications' $400 million account, Mass Mutual Financial Services and Saab Cars USA. But Lowe tallied net new billings of slightly more than $200 million, after losses including Dell Computer Corp....

  Tags: agency, Gillette Co., Lowe, MARKETING, Nestle S.A., Saab, U.S.

• The Quantum Group Tapped for Braun ThermoScan Assignment; Agency to Handle Promotions for Gillette Subsidiary

  - 1998-11-24

  PARSIPPANY, N.J.--BUSINESS WIRE--Nov. 24, 1998--The Quantum Group, the consumer-healthcare arm of CommonHealth, a WPP company (LSE:WPPL.L; NASDAQ/ADR:WPPGY), has been assigned promotional responsibilities for Braun ThermoScanTM, the original line of infrared ear thermometers manufactured and distributed by Braun, a Massachusetts-based subsidiary of the Gillette Company (NYSE:G).

  Tags: agency, Gillette Co.