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- a relationship between two people or organizations in which one is empowered to act on behalf of the other in dealings with a third party
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- IAB Announces 55 MIXX Awards Winners across 18 Categories
- Best in Show Awarded to TEQUILA| and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors NEW YORK -- The Interactive Advertising Bureau IAB closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are...
- Research articles 2008-09-24
- MIXX Awards 2008 Open for Entries — Unprecedented Cross-Industry Panel of Judges
- Leading Marketers, Agencies and Publishers to Select Best Interactive Campaigns NEW YORK -- With a transformation in judging procedures it labeled "unprecedented," the Interactive Advertising Bureau IAB today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital...
- Research articles 2008-06-02
- Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study
- Media Companies Taking on Creative Development, Behavioral Targeting, Consumer Insights, and ROI Capabilities Lack of Standardized Measurement, Education Seen as Key Barriers to Online Growth Phase II of Marketing & Media Ecosystem 2010 to be Presented at the IAB Annual Meeting PHOENIX -- The Interactive Advertising Bureau...
- Research articles 2008-02-25
- Quick Hits.(Rubin Response Services changed its name to Walter Karl MidWest)(AlloyRed changed its name to Rosen)(Tacoda Systems Inc.'s licensing agreement with comScore Networks Inc.)
- General Atlantic buys majority stake in AKQA Digital marketing agency AKQA has sold a majority stake in the agency to General Atlantic, a private equity firm. Financial terms were undisclosed, although the asking price was said to have been between $200 million and $250...
- Research articles 2007-02-01
- Consumers Provide the Ultimate Reality Check at MIXX 2.6; A First-Hand Look into Media Behavior
- NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines today announced that consumers will be included as a critical component of the agenda for the upcoming MIXX Conference and Expo on Sept 25th-26th in New York. The MIXX Advisory Board comprised of leading marketers, agency professionals and publishing...
- Research articles 2006-07-12
- World's Largest Online Media Companies to Jointly Develop First-Ever Hispanic Trade Marketing Campaign; Tapestry/Starcom IP/Lapiz Named Agency Of Record
- NEW YORK -- For the first time ever, the world's largest online Hispanic media companies, including AOL Latino, MSN Latino, Terra Networks, Univision.com, Yahoo! en Espanol, and others, have united to launch a marketing campaign targeted at industry leaders in the Hispanic advertising community. The objective of this campaign is...
- Research articles 2005-03-22
- Traditional ad agencies continue to shun online
- Traditional ad agencies are still shunning online advertising, forcing media owners to go direct to clients, despite the massive increase in online ad spend. A new breakdown of ad sales figures published by the Interactive Advertising Bureau for the first time revealed that 49% of the 353.6m [pounds...
- Research articles 2004-07-29
- Will online leap forward in 2004? 2003 has seen online advertising's profile among traditional marketers grow. So what can we expect in the year to come?
- HOWARD NEAD MD, PHDiQ Advertisers will spend considerably more money online in 2004 than in 2003. That's despite site data measurement problems, creativity issues, everyone complaining about pop-ups, a lack of definitive UK case studies, issues of protecting children online and the fact that the...
- Research articles 2003-12-04
- IAB backs campaign to get marketers using Web.
- The new media industry is running it first collective ad push to drive the use of online by traditional marketers, hot on the heels of individual efforts by the portals. Funded to the tune of 325,000 [pounds sterling] by trade body the Interactive Advertising Bureau IAB, the main...
- Research articles 2003-11-06
- Portals protect their lead in online ad spending: with reports that ad spend with the top 10 sales points is increasing, do agencies think it bodes well for the industry?
- News that the proportion of online ad spend going to the lop 10 sales points has increased, or at least stopped falling, as reported in NMA last week, looks like good news for' portals like Yahoo!, MSN and Freeserve, and bad news for sites outside the small Premier League. ...
- Research articles 2003-09-18
- Freeserve leads dispute over ad format changes: the IAB's plans to standardise ad formats with fewer, larger sizes has created much debate in the sector. (Analysis)
- Industry body the Interactive Advertising Bureau IAB never expected its proposal to change the size and composition of the standard toolbox of Web ad formats to go unchallenged. But the time and effort portal Freeserve has put into producing research to undermine it, published last week, probably caught the IAB...
- Research articles 2003-07-10
- Online agencies welcome IAB call for larger and heavier internet ads: agencies are showing support for the IAB's move to bring in bigger Web ads, but will the larger file sizes, and therefore longer downloads, put off consumers? (Analysis).
- The Interactive Advertising Bureau IAB has confirmed that it's planning to bring a range of bigger, more kilobyte-hungry Web ad sizes into its canon of approved formats, and excommunicate some smaller, lighter formats which it believes have been rendered obsolete by improved Internet access speeds and bigger monitors. ...
- Research articles 2003-04-10
- A reassuring presence: having done wonders for radio's share of advertising spend during his time at Capital Radio, Richard Eyre has been taken on by the IAB in the hope that maybe lightning can strike twice. (Profile).
- RICHARD EYRE When industry insiders heard that Richard Eyre had decided to take the chairman's mantle at the Interactive Advertising Bureau UK, some joked that it was the arrival of a messiah. It's not that Eyre himself gives off a messianic aura, but it could be argued that...
- Research articles 2003-04-10
- IAB consults over bigger sizes for online adverts
- The IAB is seeking industry approval to bring in a range of bigger and more flexible online ad formats and to scrap some formats it believes the market has outgrown. It's asking media owners and digital agencies for their views on four new formats, including a 160x 600...
- Research articles 2003-04-03
- IAB offers seminars aimed at 'unlocking' commercial growth. (Marketing).
- The IAB has launched a series of slide show seminars which pull together diverse research about the Internet's growing reach, now steady at 46% of UK households, in the hope of 'unlocking' the next phase in growth for the media. It's produced as a resource for Web publishers...
- Research articles 2002-09-12
- "Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June
- Business Editors NEW YORK--BUSINESS WIRE--June 24, 2002 Stein Rogan + Partners Creates Campaign for Interactive Media Category; Industry In Unprecedented Move Donates All Services Pro Bono For Campaign Targeting Agencies, Marketers In an unprecedented show of support from the interactive advertising industry, the Interactive Advertising...
- Research articles 2002-06-24
- Phase2Media's Richy Glassberg Offers 10 Ways to Make the Internet a Better Medium for Marketers
- Business Editors NEW YORK--BUSINESS WIRE--May 7, 2001 In Keynote at @d:Tech Los Angeles, IAB Vice Chair Calls for Full Disclosure Logfile Audit "Given the Internet advertising industry's enormous potential, how did we get where we are today? Where did we go wrong," asked Richy Glassberg, CEO...
- Research articles 2001-05-07
- Breaking News.(Brief Article)
- Inter.net seeks agency for global ad campaign Inter.net, the consumer division of business Internet services supplier PSINet, is searching for an agency to handle a global branding campaign. Trone Advertising, Greensboro, N.C., is PSINet's agency of record for its business-to-business operations. PSINet plans to...
- Research articles 2000-05-29
- BREAKING NEWS.(Brief Article)
- IAB, wireless group discuss possible merger The Internet Advertising Bureau, looking at ways to develop the market for ads on mobile devices, is talking about a merger with upstart Wireless Advertising Industry Association. CMGI's AdForce last month formed the wireless group (www.adforce.com/waia) with charter...
- Research articles 2000-05-15
- Publishers adopt IAB ad formats, but will agencies?(Advertising and Agencies)(Interactive Advertising Bureau)
- Byline: KATE MADDOX Byline: KATE MADDOX
- Research articles 2003-06-23
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