<![CDATA[agency and interactive advertising bureau Resources | BNET]]> en-us <![CDATA[IAB Announces 55 MIXX Awards Winners across 18 Categories]]> Wed, 24 Sep 2008 23:59:59 -0700 NSANY NSANY <![CDATA[MIXX Awards 2008 Open for Entries — Unprecedented Cross-Industry Panel of Judges]]> Mon, 02 Jun 2008 23:59:59 -0700 <![CDATA[Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study]]> Mon, 25 Feb 2008 23:59:59 -0800 <![CDATA[Quick Hits.(Rubin Response Services changed its name to Walter Karl MidWest)(AlloyRed changed its name to Rosen)(Tacoda Systems Inc.'s licensing agreement with comScore Networks Inc.)]]> Thu, 01 Feb 2007 23:59:59 -0800 TTGT TTGT <![CDATA[Consumers Provide the Ultimate Reality Check at MIXX 2.6; A First-Hand Look into Media Behavior]]> Wed, 12 Jul 2006 23:59:59 -0700 <![CDATA[World's Largest Online Media Companies to Jointly Develop First-Ever Hispanic Trade Marketing Campaign; Tapestry/Starcom IP/Lapiz Named Agency Of Record]]> Tue, 22 Mar 2005 23:59:59 -0800 <![CDATA[Traditional ad agencies continue to shun online]]> Thu, 29 Jul 2004 23:59:59 -0700 <![CDATA[Will online leap forward in 2004? 2003 has seen online advertising's profile among traditional marketers grow. So what can we expect in the year to come?]]> Thu, 04 Dec 2003 23:59:59 -0800 <![CDATA[IAB backs campaign to get marketers using Web. ]]> Thu, 06 Nov 2003 23:59:59 -0800 <![CDATA[Portals protect their lead in online ad spending: with reports that ad spend with the top 10 sales points is increasing, do agencies think it bodes well for the industry?]]> Thu, 18 Sep 2003 23:59:59 -0700 <![CDATA[Freeserve leads dispute over ad format changes: the IAB's plans to standardise ad formats with fewer, larger sizes has created much debate in the sector. (Analysis)]]> Thu, 10 Jul 2003 23:59:59 -0700 <![CDATA[Publishers adopt IAB ad formats, but will agencies?(Advertising and Agencies)(Interactive Advertising Bureau)]]> Mon, 23 Jun 2003 00:00:00 -0700 <![CDATA[Online agencies welcome IAB call for larger and heavier internet ads: agencies are showing support for the IAB's move to bring in bigger Web ads, but will the larger file sizes, and therefore longer downloads, put off consumers? (Analysis). ]]> Thu, 10 Apr 2003 23:59:59 -0700 <![CDATA[A reassuring presence: having done wonders for radio's share of advertising spend during his time at Capital Radio, Richard Eyre has been taken on by the IAB in the hope that maybe lightning can strike twice. (Profile). ]]> Thu, 10 Apr 2003 23:59:59 -0700 <![CDATA[IAB consults over bigger sizes for online adverts]]> Thu, 03 Apr 2003 23:59:59 -0800 <![CDATA[IAB offers seminars aimed at 'unlocking' commercial growth. (Marketing). ]]> Thu, 12 Sep 2002 23:59:59 -0700 <![CDATA["Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June]]> Mon, 24 Jun 2002 23:59:59 -0700 <![CDATA[IAB to boost marketing efforts, selects Stein Rogan as agency.(Interactive Advertising Bureau)(Brief Article)]]> Mon, 10 Dec 2001 00:00:00 -0800 <![CDATA[Phase2Media's Richy Glassberg Offers 10 Ways to Make the Internet a Better Medium for Marketers]]> Mon, 07 May 2001 23:59:59 -0700 <![CDATA[Breaking News.(Brief Article)]]> Mon, 29 May 2000 23:59:59 -0700