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BNET Business Dictionary
- Agency
- a relationship between two people or organizations in which one is empowered to act on behalf of the other in dealings with a third party
- Agency definition on BNET »
BNET Resources
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- Bankruptcy PR is the Newest Agency Market Niche
- You know the boom times are over when it "bankruptcy PR" becomes the newest market niche for PR agencies. PRWeek reports that "retailer Mervyns is working with Joele Frank, Wilkinson Brimmer Katcher for communications support during its Chapter 11 filing," which the company made on Tuesday. ...
- Blog posts 2008-07-31
- How Much Free Work Should Agencies Do To Win New Business?
- One of the classic struggles in PR is the courtship process between PR agencies and their potential new clients. The client, who needs the services and will pay the bills, wants to reduce his/her risk by learning as much about what the agency will do for them before starting...
- Blog posts 2008-07-28
- Bloggers Use Filtering to Fight Back Against PR Spam
- In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...
- Blog posts 2008-05-12
- How Will Recession Effect the PR Industry?
- So now it seems to be official: the U.S. is in a recession. That's according to the Wall Street Journal, which said today: "The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey, a view that was reinforced by...
- Blog posts 2008-03-13
- What to Watch in 2008
- Our friends at PRWeek have jumped in with a spread on who and what to watch in the corporate PR and agency world in 2008. Here's are highlights: The Dell/WPP partnership to form a dedicated communications company to serve Dell's needs. PRWeek expresses concern that expectations are...
- Blog posts 2008-01-08
- Should You Pay for PR Placements?
- One of the more vexing elements of being a PR client is figuring out what you are paying for. The vast majority of PR firms charge clients monthly retainer fees that cover the entire scope of their work, whether or not that work resulted in any media placements that month....
- Blog posts 2007-12-17
- How to Stop the Revolving Door at PR Agencies
- PRWeek reports on a new survey by the PR agency consulting firm StevensGouldPincus of 150 PR firms, which found that turnover averages 20% per year, with larger firms (billing $25 million or more) seeing turnover rates of 24% per year. In other words, the entire agency, other than the...
- Blog posts 2007-12-05
- Dell Pioneers A New Type of PR/Ad Agency
- Throughout its history, Dell Corp. has been an innovator. This week, the company turned its attention to the world of advertising and PR and announced an innovation that is already sending shock waves through the marketing sector. Dell announced that it would consolidate its $1.5 billion per...
- Blog posts 2007-12-04
- How to Shop for a PR Agency
- I've been in and around PR agencies for years and I'm struck by two conflicting pieces of information: I know some very talented agency PR people, and I know a lot of lousy, over-priced agencies. Make no mistake: the PR agency business is tough. The client demands...
- Blog posts 2007-11-29
- Strategies for Selling Digital Communications to the C-Suite
- Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. ...
- Blog posts 2008-09-03
- Is Your PR Agency Getting Ready to Fire You?
- Do you appreciate the people who work on your account enough? Do you expect your agency to do twice as much work as you're actually paying for? Do you take your PR agency for granted? If your answer to any of these questions is yes, you are...
- Blog posts 2008-08-08
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