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- a relationship between two people or organizations in which one is empowered to act on behalf of the other in dealings with a third party
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- Ad firms stew over lost car biz; Diversifying business is uphill battle.(News)
- Byline: Jean Halliday Advertising Age Detroit's ad community is very, very nervous. Much of the swagger of Motown's once-mighty auto-ad-agency population, fed by clients with big egos and even bigger budgets, is gone - replaced by fear as strugg Byline: Jean...
- Research articles 2007-07-30
- Leo Burnett Pays $15.5 Million to Settle Allegations It Defrauded the U.S. Army
- Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account,...
- Blog posts 2009-01-07
- Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)
- Byline: Bill Shea With the last of its $225 million Cadillac advertising work ending Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based Modernista, ha Byline:...
- Research articles 2006-09-25
Additional Resources
- Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
- 2004 rating: 3 stars The essence: Publicis Groupe's Leo Burnett showed signs of emerging from management tumult and client losses. The hiring of Tom Bernardin as CEO of Leo Burnett USA and Leo Burnett Worldwide president resolved leadership questions. It started picking up new...
- Research articles 2005-01-10
- Choice Hotels Chooses Leo Burnett, Doner for Advertising, Promotions
- NEW YORK (AdAge.com) -- Choice Hotels has hired Publicis Groupe's Leo Burnett USA and independent Doner to help it better differentiate its hotel-chain brands -- a welcome boost for two agencies that have struggled to land business of late. In recent years the marketer has crammed all of its hotel...
- News items 2009-08-26
- The Scale of the Stupidity at Leo Burnett
- With the shock of the $20 million fraud scandal at Leo Burnett now 48 hours old, it's time to assess the sheer scale of the stupidity which led to the $15.5 million settlement the agency paid to avoid being sued by the feds. The agency itself said this to the...
- Blog posts 2009-01-08
- Leo Burnett CEO Bernardin Oddly Silent on $15.5 Million Fraud Case
- Leo Burnett CEO Tom Bernardin submitted to an interview with Ad Age, but the chat featured a glaring ommission. Can you guess what it was? That's right. There was no mention of the agency settling its billings fraud case with the US Army for $15.5 million (back story here and...
- Blog posts 2009-02-09
- Leo Burnett Lays Off 75
- Leo Burnett in Chicago laid of 75 staff, following its $15.5 million settlement of charges that it defrauded the U.S. Army account of $20 million in billings. The cuts come just one month after Publicis chief Maurice Levy said he did not "foresee" jobs cuts in his...
- Blog posts 2009-01-29
- Susan Credle Leaves BBDO to Become Creative Chief at Leo Burnett
- NEW YORK (AdAge.com) -- Susan Credle, BBDO's New York executive creative director, is departing the Omnicom Group shop after 24 years to take the top creative seat at Publicis Groupe's Leo Burnett U.S.A. "She has served as a great role model for women in the industry and has been a...
- News items 2009-09-02
- Leo Burnett wins after Kellogg review
- The consolidation, which follows an internal review of Kellogg's advertising arrangements, means that Leo Burnett will now be responsible for all the brand's advertising in Europe, North America, and Latin America. However, JWT will still retain its role as the incumbent on Kellogg's Asia-Pacific business. Leo Burnett is understood to...
- News items 2009-11-05
- Marsh raises Leo creative ambition.(Leo Burnett Pty Ltd.'s Nigel Marsh expects good outcomes)(Brief Article)
- Apr 13, 2005 (Ad News - ABIX via COMTEX) Leo Burnett has secured accounts including McDonald's, Priceline and Freedom in the last year. Management plans to make Leo Burnett into Australia's leading creative agency. CEO Nigel Marsh says the agency's new campaign for Canon...
- Research articles 2005-04-13
- Leo Burnett Settles 'Army of One' Suit for $15.5M
- CHICAGO (AdAge.com) -- Leo Burnett will pay $15.5 million to settle allegations that it overbilled the U.S. Army for work on its "Army of One" campaign, the Justice Department announced today. The suit was a result of whistle-blowing by two former Burnett employees. Among the allegations in the lawsuit, filed...
- News items 2009-08-07
- Leo Burnett rehires chief.
- Sep 21, 2003 (The Australian Financial Review - ABIX via COMTEX) Nigel Marsh is returning to Australian advertising agency Leo Burnett as the national CEO. Marsh had been sacked from Leo Burnett in January 2003. He had been in charge of D'Arcy Australia, which ...
- Research articles 2003-09-22
- Both smoke and fire at a hot Leo Burnett. (Leo Burnett Co.'s international expansion amidst local problems)
- Int'l biz soars amid worries on U.S. accounts Its sails filled by the winds of international expansion, Leo Burnett Co. now faces treacherous currents closer to home. Chicago's largest advertising agency saw its worldwide billings jump 17% to $5.4 bilInt'l biz soars amid worries on U.S....
- Research articles 1996-04-15
- Leo Burnett boosts retail.
- Mar 15, 2002 Ad News ABIX via COMTEX -- Leo Burnett is a top advertising agency in Australia. In early 2002, it has chosen to strengthen its retail division. At the same time, the giant supermarket chain, Woolworths, is deciding whether to give its...
- Research articles 2002-03-19
- Ad agency learns from loss; Leo Burnett Detroit diversifies after losing Cadillac account.(Marketing)
- Byline: Laura Clark Geist When General Motors pulled its Cadillac business from Leo Burnett Detroit in June, the ad agency knew it needed to respond quickly to hold onto its remaining GM accounts - Pontiac and GM Service and Parts Operations. ...
- Research articles 2006-11-13
- Nigel Marsh steps back from Leo Burnett.
- Byline: Heather Jacobs Sep 12, 2006 (B&T Weekly - ABIX via COMTEX) -- Nigel Marsh, the CEO of the Leo Burnett advertising agency since 2003, will become its chair as from 1 October 2006. Marsh says he wants to develop his public speaking...
- Research articles 2006-09-12
- Leo Burnett Lands Highest Number of EFFIE Awards in Competition Recognizing Advertising Effectiveness
- NEW YORK -- For the Fourth Year in a Row, Leo Burnett Wins the Most Awards for Advertising Campaigns that Show Results, Earning 12 EFFIES; BBDO is Honored with Eight EFFIES Leo Burnett once again garnered the most EFFIE awards, winning 12 total, in the annual competition presented by...
- Research articles 2005-04-06
- Leo Burnett winner in shake-up.
- Dec 08, 2002 (The Australian Financial Review - ABIX via COMTEX) Australian advertising agency Leo Burnett has gained over $A40m from the carve-up of D'Arcy Australia. The agency obtained clients like Canon and Rabobank, as well as 20 former D'Arcy staff. The redistribution comes...
- Research articles 2002-12-09
- Burnett becomes a protest target; Advertising agency taking heat for running $150-million Army account.(News)(Leo Burnett USA Inc.)
- Byline: JAMES B. ARNDORFER Leo Burnett USA Inc., the U.S. Army's advertising agency, is caught in a crossfire of controversy on the home front as war rages in Iraq. Chanting demonstrators have routinely marched by the agency's Wacker Drive headquarters and...
- Research articles 2003-03-31
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