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- a relationship between two people or organizations in which one is empowered to act on behalf of the other in dealings with a third party
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- Ad firms stew over lost car biz; Diversifying business is uphill battle.(News)
- Byline: Jean Halliday Advertising Age Detroit's ad community is very, very nervous. Much of the swagger of Motown's once-mighty auto-ad-agency population, fed by clients with big egos and even bigger budgets, is gone - replaced by fear as strugg Byline: Jean...
- Research articles 2007-07-30
- Leo Burnett Pays $15.5 Million to Settle Allegations It Defrauded the U.S. Army
- Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account,...
- Blog posts 2009-01-07
- Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)
- Byline: Bill Shea With the last of its $225 million Cadillac advertising work ending Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based Modernista, ha Byline:...
- Research articles 2006-09-25
Additional Resources
- Choice Hotels Chooses Leo Burnett, Doner for Advertising, Promotions
- NEW YORK (AdAge.com) -- Choice Hotels has hired Publicis Groupe's Leo Burnett USA and independent Doner to help it better differentiate its hotel-chain brands -- a welcome boost for two agencies that have struggled to land business of late. In recent years the marketer has crammed all of its hotel...
- News items 2009-08-26
- AOL Gets Some Branding Help From Leo Burnett
- At it prepares to spin off from Time Warner (NYSE: TWX), AOL is putting its name front and center on its products and services again. And to make sure the public is aware of it, AOL is looking to major agency Leo Burnett to help refurbish its image, AdAge...
- External links 2009-09-04
- The Scale of the Stupidity at Leo Burnett
- With the shock of the $20 million fraud scandal at Leo Burnett now 48 hours old, it's time to assess the sheer scale of the stupidity which led to the $15.5 million settlement the agency paid to avoid being sued by the feds. The agency itself said this to the...
- Blog posts 2009-01-08
- Leo Burnett CEO Bernardin Oddly Silent on $15.5 Million Fraud Case
- Leo Burnett CEO Tom Bernardin submitted to an interview with Ad Age, but the chat featured a glaring ommission. Can you guess what it was? That's right. There was no mention of the agency settling its billings fraud case with the US Army for $15.5 million (back story here and...
- Blog posts 2009-02-09
- Leo Burnett Lays Off 75
- Leo Burnett in Chicago laid of 75 staff, following its $15.5 million settlement of charges that it defrauded the U.S. Army account of $20 million in billings. The cuts come just one month after Publicis chief Maurice Levy said he did not "foresee" jobs cuts in his...
- Blog posts 2009-01-29
- Susan Credle Leaves BBDO to Become Creative Chief at Leo Burnett
- NEW YORK (AdAge.com) -- Susan Credle, BBDO's New York executive creative director, is departing the Omnicom Group shop after 24 years to take the top creative seat at Publicis Groupe's Leo Burnett U.S.A. "She has served as a great role model for women in the industry and has been a...
- News items 2009-09-02
- Leo Burnett wins after Kellogg review
- The consolidation, which follows an internal review of Kellogg's advertising arrangements, means that Leo Burnett will now be responsible for all the brand's advertising in Europe, North America, and Latin America. However, JWT will still retain its role as the incumbent on Kellogg's Asia-Pacific business. Leo Burnett is understood to...
- News items 2009-11-05
- Leo Burnett Settles 'Army of One' Suit for $15.5M
- CHICAGO (AdAge.com) -- Leo Burnett will pay $15.5 million to settle allegations that it overbilled the U.S. Army for work on its "Army of One" campaign, the Justice Department announced today. The suit was a result of whistle-blowing by two former Burnett employees. Among the allegations in the lawsuit, filed...
- News items 2009-08-07
- Both smoke and fire at a hot Leo Burnett. (Leo Burnett Co.'s international expansion amidst local problems)
- Int'l biz soars amid worries on U.S. accounts Its sails filled by the winds of international expansion, Leo Burnett Co. now faces treacherous currents closer to home. Chicago's largest advertising agency saw its worldwide billings jump 17% to $5.4 bilInt'l biz soars amid worries on U.S....
- Research articles 1996-04-15
- Leo Burnett rehires chief.
- Sep 21, 2003 (The Australian Financial Review - ABIX via COMTEX) Nigel Marsh is returning to Australian advertising agency Leo Burnett as the national CEO. Marsh had been sacked from Leo Burnett in January 2003. He had been in charge of D'Arcy Australia, which ...
- Research articles 2003-09-22
- Leo Burnett Wins International Advertising Industry Award.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Dec. 21--Leo Burnett worldwide Inc, the global advertising group including Leo Burnett Thailand, was named Top Agency Network in 2001 by The Gunn Report, a trade publication. Pornsiri Rojmeta, managing director of Leo...
- Research articles 2001-12-21
- Burnett becomes a protest target; Advertising agency taking heat for running $150-million Army account.(News)(Leo Burnett USA Inc.)
- Byline: JAMES B. ARNDORFER Leo Burnett USA Inc., the U.S. Army's advertising agency, is caught in a crossfire of controversy on the home front as war rages in Iraq. Chanting demonstrators have routinely marched by the agency's Wacker Drive headquarters and...
- Research articles 2003-03-31
- Chicago's Leo Burnett Co. Resigns from Reebok Ad Account.(Originated from The Boston Globe)
- May 3--Saying its "folks and their work aren't valued," Leo Burnett Co. of Chicago resigned yesterday as the advertising agency of record for Reebok International Ltd. of Stoughton. May 3--Saying its "folks and their work aren't valued," Leo Burnett Co. of...
- Research articles 1997-05-03
- GAP STEPS UP BRANDING EFFORTS; RETAILER HIRES LEO BURNETT TO WORK ON MARKETING FOR GAP, BANANA REPUBLIC.
- NEW YORK -- For the first time in its history, Gap Inc. has hired a major advertising agency to work on two of its three brands, signing up Leo Burnett USA as a strategic branding partner for its Gap and Banana Republic chains. The agency,...
- Research articles 2002-12-09
- Leo Burnett Lands Highest Number of EFFIE Awards in Competition Recognizing Advertising Effectiveness
- NEW YORK -- For the Fourth Year in a Row, Leo Burnett Wins the Most Awards for Advertising Campaigns that Show Results, Earning 12 EFFIES; BBDO is Honored with Eight EFFIES Leo Burnett once again garnered the most EFFIE awards, winning 12 total, in the annual competition presented by...
- Research articles 2005-04-06
- Kellogg Shift Benefits Leo Burnett
- The Kellogg Co. is shifting creative duties on key brands in Europe, Latin America and Canada to Leo Burnett at the expense of JWT, sources said. The shift leaves WPP Group's JWT with Kellogg business in just one region: Asia-Pacific, according to sources.The shifting brands include Special K and Crunchy...
- News items 2009-11-03
- Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
- 2005 Rating: 3 stars THE ESSENCE: Leo Burnett USA President Rich Stoddart made keeping the Army a priority. He failed. Whether he and CEO Tom Bernardin can keep the agency on track for an incipient recovery in spite of that loss is the big...
- Research articles 2006-01-09
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