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- Agency
- a relationship between two people or organizations in which one is empowered to act on behalf of the other in dealings with a third party
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- For the Record;M&M/Mars serves Grey $45 mil Twix treat.(Brief Article)
- M&M/Mars selected Grey Advertising, New York, for its $45 million Twix account, formerly at D'Arcy Masius Benton & Bowles, St. Louis. Grey already handled Mars' Starburst brand; D'Arcy retains its Skittles and Milky Way accounts, and Twix in the Asia-Pacific. Roster shop BBDO Worldwide, New York,...
- Research articles 2000-03-06
- Publicis, Havas up; Grey's profits fall 24%.
- Two French ad giants boasted strong year-to-date performances last week, while a U.S. agency company had less impressive news: * Publicis Groupe, Paris, reported consolidated revenue of $4.85 billion for the first nine months of the year, up 22% from the same period in...
- Research articles 1999-11-15
- Levi Strauss appoints local agency.
- ABIX via COMTEX) -- A number of changes have been made at Levi Strauss, with the clothing company's marketing director, Anna Barshon, stepping down recently. The company has also severed ties to its Australian advertising agency, Clemenger BBDO, afte ABIX via COMTEX) -- A number of...
- Research articles 2002-06-25
- Levi Strauss steers TBWA/Chiat/Day off Route 66.(Levi Strauss and Co., Kmart Corp., Route 66 jeans)(Brief Article)(Cover Story)
- Levi Strauss & Co. has told its ad agency, TBWA/Chiat/Day, not to handle work for Kmart Corp.'s private-label jeans brand, Route 66. Sean Dee, director of Levi's brand marketing, said through a Levi Strauss spokesman that "Route 66 is not go Levi Strauss & Co. has...
- Research articles 2000-10-23
Additional Resources
- Levi's brand in U.S. gets new ad agency.(Levi Strauss & Co.'s contract with TBW Chiat/Day advertising agency for promotion of Levi's brand in US)(Brief Article)
- NEW YORK -- Levi Strauss & Co. has retained TBW Chiat/Day to promote its Levi's brand in the United States. Foote, Cone & Belding had held the account for 68 years. The company said Chiat/Day was chosen after a three-month search for a new agency, which included...
- Research articles 1998-01-28
- Image of the week.(advertising from Levi Strauss and Co.)(Brief Article)
- Photographer Albert Watson captures an urban nomad in New York City in the newest round of ``Lost'' campaigns for Levi Strauss & Co.'s Silvertab brand. Print ads in March and April issues of titles including FHM, Jane and Maxim accompany an in-store and online campaign. Agency...
- Research articles 2001-03-05
- EXECUTIVE SUITE SHUFFLES: FOOTE, CONE & BELDING -- AGENCY RATING: 2-1/2 STARS.
- Foote, Cone & Belding didn't have to deal with the kind of body blows in 1998 it had in 1997 with the losses of Mazda North American Operations and Levi Strauss & Co. It was able to concentrate on prospecting for new business and building international ...
- Research articles 1999-01-25
- In Levi's Review, Client Is Easily Distracted and Price-Sensitive
- Good luck to the six shops who've reached the final of the Levi Strauss & Co. review. You'll need it -- because Levi's is a company that has a track record of not knowing what it wants, trying a mish-mash of unrelated strategies, and then switching horses midstream. ...
- Blog posts 2008-11-18
- Advertising Roundup: Dentsu to Enter Russia; Levi's Picks Wieden; Layoffs at Euro RSCG; And More ...
- Dentsu to enter Russia -- Dentsu, Japan's largest advertising company, will set up a subsidiary in Russia as it aims to expand out of its mature home market. PHD owed the most by Chrysler -- Chrysler could be headed to bankruptcy court -- a move that could...
- Blog posts 2008-12-14
- Levi's to put $87M ad account up for review; insiders say decision may be linked to current 'They Go On' campaign.(Brief Article)
- NEW YORK -- In a move that reflects disenchantment with its current advertising agency, Levi Strauss & Co.'s has decided to place its Levi's brand advertising account under review. A Levi's spokesman said the company was interested in exploring the range of options open to...
- Research articles 1997-10-22
- MOODY'S LOWERS LEVI'S DEBT RATINGS.
- NEW YORK -- Citing "the continued erosion of the Levi's brand," Moody's Investors Service on Friday lowered its seven debt ratings on San Francisco-based Levi Strauss & Co. The agency lowered Levi's senior implied rating for the company to "B1" from...
- Research articles 2001-09-03
- LEVI'S TO SHUTTER ITS LAST FACTORIES IN NORTH AMERICA.
- NEW YORK -- Saying it needed to focus its resources in areas other than manufacturing, Levi Strauss & Co. last week decided to close its last four North American factories, shedding 2,000 workers. The news came only days after Moody's Investors Service,...
- Research articles 2003-09-29
- Levi's meets and greets.
- Apr 23, 2002 (B&T ABIX via COMTEX) -- Levi Strauss Australia is looking for an advertising agency to handle its account. Internationally, Bartle Bogle Hegarty in the US is responsible for global advertising. There was a split between the clothing company and Clemenger BBDO...
- Research articles 2002-04-22
- San Antonio-Based Sosa, Bromley Adds Levi's to Client List.(Originated from San Antonio Express-News)
- Dec. 24--Sosa, Bromley, Aguilar, Noble and Associates has added another star account to its list of advertising clients. Levi Strauss & Co. announced that it has chosen the San Antonio-based company as its new advertising agency of record to market its...
- Research articles 1996-12-24
- TAG TEAM LEVI'S TWEAKS PACKAGING AND UPDATES PRESENCE AT RETAIL.
- Even though Levi Strauss & Co. is keeping its new ads under wraps until April, the influence of its new agency, TBWA/Chiat Day, is already showing up at the powerhouse jeans maker. To make it easier for consumers to understand the different fits of Levi's, the company...
- Research articles 1998-03-09
- WPP TRIES TO BEEF UP JWT VIA BAY AREA ACQUISITIONS: DIRECT SHOPS SEEN AS CRUCIAL BUILDING BLOCKS FOR AD AGENCY'S FUTURE OPERATION.
- WPP Group, looking to expand the capabilities on the West Coast for J. Walter Thompson USA, is negotiating for the purchase of two, and possibly three, West Coast shops, executives familiar with the deals said. Two Bay area shops being considered are in direct...
- Research articles 1999-01-11
- BUILDING BILLINGS UPON CLOW ICONS: TBWA CHIAT/DAY -- AGENCY RATING: 3-1/2 STARS.
- When former wrestler Jessie Ventura became Minnesota governor, supporters picked up on Levi Strauss & Co. boards about the physical superiority of their pants' models with buttons reading, "Our governor can beat up your governor." The Taco Bell dog put "Yo quiero" into the American idiom....
- Research articles 1999-01-25
- Aftershock: San Fran's ad fate on top of fault line.(San Francisco, California advertising agency community reels from loss of Levi strauss & Co. account)(Brief Article)
- The San Francisco advertising community has been shaken by the dot-com bust, technology pullback, economic slowdown and the terrorist attacks. But perhaps one of the most devastating aftershocks was the defection last week of long time signature adve The San Francisco advertising community has been shaken...
- Research articles 2002-01-14
- FOR THE RECORD.
- FCB's Thompson heading back to S.F. Foote, Cone & Belding Creative Director Geoff Thompson is expected to return to the San Francisco office, said sources close to the agency. Mr. Thompson, now based in London, worked with Mike Koelker, the San Francisco office's longtime...
- Research articles 1998-11-23
- Foote, Cone & Belding: string of looses can't keep 'em down.(The Best Agencies)(Brief Article)
- Agency Rating: **1/2 When Levi Strauss & Co. placed its landmark $90 million jeans account in review, it was a sharp blow for FCB, ending a 68-year run with the brand that had produced a raft of award-winning creative. FCB also lost out...
- Research articles 1998-03-30
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