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- Agency
- a relationship between two people or organizations in which one is empowered to act on behalf of the other in dealings with a third party
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- The Week; Delta's Song to challenge JetBlue.(advertising-related news briefs )
- Publicis Groupe's Leo Burnett USA, Chicago, will be the agency of record for Song, the new low-fare airline introduced Jan. 29 by Delta Air Lines as a cost-conscious competitor to JetBlue, Southwest and AirTran, executives at the agency and Delta Air Publicis Groupe's Leo Burnett USA,...
- Research articles 2003-02-03
- Publicis buys digital agency in Brazil
- Publicis Groupe is strengthening its foothold in South America with the acquisition of Brazilian digital ad firm, Tribal. The agency will become part of Digitas, the digital marketing firm that Publicis bought for USD1.3bn in early 2007. "Brazil is poised...
- Articles 2008-11-19
- Publicis Moves Mobile Agency Phonevalley into U.S.
- Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
- Blog posts 2008-07-10
Additional Resources
- Publicis Groupe to buy Microsoft's Razorfish
- French advertising group Publicis Groupe SA has agreed to acquire Internet ad agency Razorfish from Microsoft for $530 million in cash and stock.Razorfish will continue to operate Razorfish under its own brand name and continue to serve as Microsoft's "preferred provider" for Internet advertising, the companies announced Sunday in a...
- News items 2009-08-09
- Publicis Groupe Reforms to Focus on Digital, Teams Up With Yahoo
- While the continuing online stumbling of the BDAs Big Dumb Agencies is always amusing, it does my heart good to know that they still can read the writing on the wall from time to time. Yesterday, French ad giant Publicis Groupe announced they'd be starting a new digital arm, VivaKi....
- Blog posts 2008-06-27
- Publicis Groupe to Expand in UK Marketing Services: SAS Joins Publicis Consultants - Worldwide.(Company overview)
- PARIS, September 24 /PRNewswire/ -- Publicis Groupe today announced the acquisition of SAS communications agency, which immediately joins the Publicis Consultants - Worldwide network. The move is in line with Publicis Groupe's strategy of targeted acquisitions designed to reinforce its offer in...
- Research articles 2007-09-24
- Through Publicis Groupe's Financial Looking Glass
- Publicis Groupe released its third quarter earnings results this week and most of the coverage focused on the company's 1.5 percent decline in revenues, to $1.1 billion. Those reports, however, don't give the full flavor of the baffling way in which the French report their numbers. A...
- Blog posts 2008-10-31
- Publicis Groupe Acquires La Vie est Belle.
- PARIS, February 7 /PRNewswire/ -- - Agency Merges With Paname to Form Publicis Full Player Publicis Groupe today announced the acquisition of Paris-based La Vie est Belle communications agency. Founded by Eric Salomon and MylA[umlaut]ne Berrebi, La Vie est Belle...
- Research articles 2008-02-07
- Publicis Groupe's Digital Media Investment Chief Tim Hanlon Signs Off
- French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes...
- External links 2009-10-15
- 96-year-old shop closes: Publicis drops ax on D'Arcy; Clients, employees to be folded into Burnett, Publicis and Saatchi.(News)(Publicis Groupe is closing D'Arcy Masius Benton and Bowles )
- Byline: RICH THOMASELLI and LISA SANDERS D'Arcy Masius Benton and Bowles, the venerable agency that began as a small St. Louis shop in 1906 and grew into the world's 14th largest agency brand, is the latest victim of industry consolidation. Publicis...
- Research articles 2002-10-14
- Publicis Groupe acquires Nelson Communications
- Publicis Groupe SA has completed its acquisition of Nelson Communications Inc. The agency will operate autonomously from other Publicis Groupe operations in the U.S. Thomas Moore, president and CEO of Nelson Communications, will serve as president and CEO of Nelson Communications Worldwide. Publicis Groupe SA is the fifth-largest advertising/communications group...
- Research articles 2000-12-01
- Publicis Groupe buys digital-marketing agency Razorfish from Microsoft for $530 million
- In a move that will generate 25% of Publicis Groupe's revenue from digital, the holding company will buy Razorfish, the digital-marketing agency owned by Microsoft since 2007, in a cash and stock deal worth about $530 million, according to AdAge.com. As a result, Amnesia Razorfish, Sydney will become part of...
- News items 2009-08-09
- Publicis looks ahead.(Publicis Groupe S.A.)
- While late August isn't known for being especially news-heavy on Madison Avenue, a series of recent moves at powerhouse agency Publicis Groupe signals big changes in the way advertising agencies plan, buy and even invest in media. Agencies have been using the...
- Research articles 2005-09-05
- Maconomy A/S wins DKK10m contract from Publicis Groupe SA in the UK
- NORDIC BUSINESS REPORT-22 March 2004-Maconomy A/S wins DKK10m contract from Publicis Groupe SA in the UKC1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com Danish business management solutions provider Maconomy A/S said on Monday (22 March) that it had received a two-year licence contract for its web-based agency solution from Re:Sources UK, part...
- Research articles 2004-03-22
- ViTrue, Inc. Partners With Publicis Groupe's Denuo
- ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced a partnership with Denuo, the media futures consulting practice of the world's fourth largest communications company, Publicis Groupe (Euronext Paris: FR0000130577) (NYSE: PUB). Under the agreement, ViTrue and Denuo will work together to bring the power of user-created...
- Research articles 2006-07-26
- Ex-Publicis executive keeps pay coming in; $3.5 million in contracts with firm, Leo Burnett.(News)(Publicis Groupe S.A.)
- Byline: JAMES B. ARNDORFER Roger A. Haupt resigned as president and chief operating officer of Publicis Groupe SA in December. But that won't stop him from drawing $3.5 million in paychecks over the next five years from the advertising agency holding company and its...
- Research articles 2005-07-11
- The Player: Krause has delicate task of melding Publicis offices; Chairman-CEO says continuity for clients is goal.(People & Players; Barry Krause leads merger of Publicis Mid-America and Publicis in New York)(Brief Article)
- Byline: RICH THOMASELLI When Publicis Groupe's Publicis Mid-America, Chicago, makes the move to New York this week in an office merger, Barry Krause believes the agency won't skip a beat. ``We will be handling this almost the way a heart transplant is...
- Research articles 2002-09-30
- Haier taps Saatchi for Games work.(Qingdao Haier Refrigerator Company Ltd. selected Saatchi & Saatchi)(Publicis Groupe S.A. opening its facility in China)(Brief Article)
- Byline: Normandy Madden [Shanghai, China] China's most ambitious aspiring global brand, home-appliance maker Haier Group, has appointed Saatchi & Saatchi to handle corporate marketing surrounding its national sponsorship of the 2008 Olympic Games in Beijing, following a pitch including Ogilvy & Mather and...
- Research articles 2005-12-12
- Chief Innovation Officer of Publicis Groupe Media, Rishad Tobaccowala, Joins Revenue Science Board of Directors
- NEW YORK -- Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media encompassing Starcom MediaVest Group and ZenithOptimedia, has joined the company's Board of Directors. Dubbed one of five "Marketing Innovators" by TIME magazine, Tobaccowala...
- Research articles 2004-11-29
- Zenith's time in the sun; John Perriss' media agency garners nearly $1 billion in billings, becomes the prize in a high-profile battle.(Zenith Media might be acquired by Publicis Groupe or by Cordiant Communications Group, each of which now owns half)(Bri
- Maurice Levy, CEO of Publicis Groupe, faced one of his toughest audiences last week. At his solo briefing to a crowd of analysts and investors at the UBS Warburg media conference, John Perriss, worldwide CEO of Zenith Media, and Richard Hamilton, Zenith's CEO of the Americas,...
- Research articles 2000-12-11
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