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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
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Don't whistle while you work: at the Bush administration's whistleblower office, tips on murder, espionage, and terrorism are processed "in the order in which they are received." But any sign of the homosexual agenda—that is priority number
IT LOOKED AS IF LEROY SMITH was going to get some recognition after all. A safety manager at a federal prison in California, he had challenged his bosses, risked his job, and endured threats of retaliation to expose hazardous conditions in a prison computer recycling program where inmates were smashing...
Inside the administrative state: a critical look at the practice of presidential control.
From the inception of the administrative state, scholars have proposed various models of agency decision-making to render such decision-making accountable and effective, only to see those models falter when confronted by actual practice. Until now, the "presidential control" model has been largely impervious to this...
Congressional Descent: The Demise of Deliberative Democracy in Environmental Law
ABSTRACT In recent years, the formal environmental lawmaking dimension of Congress has become effectively moribund. Earlier Congresses were, by contrast, celebrated for enacting sweeping, demanding environmental laws and for passing significant and increasingly detailed amendments in response to subsequent developments in executive branch agencies, federal courts, and the states. Now,...
SHIFTING THE BOUNDARY BETWEEN THE SECTIONS 402 AND 404 PERMITTING PROGRAMS BY EXPANDING THE DEFINITION OF FILL MATERIAL
Abstract:The section 404 permitting program has endured a history of divergent interpretations from both the agencies that operate the program and the courts. In 2002, these agencies, the Army Corps of Engineers and EPA, redefined fill material to include many activities under the section 404 program that did not appear...
PHILIPPINES MISSES OUT ON FAVOURABLE COMMENT FROM RATING AGENCIES.
MANILA, Sept 11 Asia Pulse - Most of the country's neighbors obtained favorable assessment from the international credit rating firms in recent months, except for the Philippines which merited only a light tap on the back and a one-liner saying its economic outlook was stable. This stood out...
Chicago Tribune Marketing Column.
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Jul. 18--BREWING GIANTS TO SPLIT TICKET FOR BEARS RIGHTS: The big bucks brawl over beer-sponsorship rights for the Chicago Bears appears to be a draw--at least for this season. The Bears are poised...
EPA defies Mandate Relief Act.
The quest for an effective air policy is affected by EPA's refusal to comply with the Unfunded Mandates Reform Act UMRA. Under Title II of the UMRA, federal agencies must estimate the cost of a mandate and decide on the most cost-effective alternative regulation. However, EPA feels that the Clean...
Insurers can thrive on changes in P-C market. (property and casualty insurance industry) (Column)
If the events of the last couple of years demonstrates nothing else, they tell us once again how difficult it is to predict the future in a fast-changing and uncertain world. At the end of 1992, President Clinton had just been elected, and the voters had...
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Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes


