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- Valassis' Brown Says She Used Same Monopoly Tactics as News America
- Suzanne Brown, the chief marketing officer at newspaper coupon agency Valassis, told a Michigan state court that the agency told the SEC that Valassis' corporate strategy was to obtain increased market share using the same tactics as its rival, News America Marketing. The admission was potentially important because Valassis is...
- Blog posts 2009-07-20
- Valassis Wins $300M Verdict in News America Monopoly Case
- A Michigan state jury has awarded newspaper coupon agency Valassis a $300 million verdict in its anti-competition case against News America Marketing, the Rupert Murdoch-owned agency that dominates in store -supermarket advertsing. The jury reached its decision in less than a day. by Jim Edwards
- Blog posts 2009-07-23
- Advertising Roundup: Saatchi Wins Kroger; Valassis Suit Develops; Y&R Defends Sharks; Clear Channel Settles Claim; More ...
- Donny Deutsch screams for revenge as recession hits people he knows (i.e. the super rich) -- Bernie Madoff is a “serial killer,†former adman turned gazillionaire Deutsch told Jim Cramer during Mad Money Thursday, who “belongs in a cage tomorrow.†“He didn’t do it with homicide,†Deutsch continued, “but do...
- Blog posts 2009-01-12
- Advertising Roundup: Super Bowl Not Sold Out; DeWitt RIP; Valassis Debt Reorg; More ...
- AKQA is now the AOR for The New York City Ballet -- The agency will be responsible for social media stuff, a website re-design and a new ticketing system. [Source: AgencySpy] NBC still selling Super Bowl spots -- Five hours of pregame coverage also open. "Traditionally, much...
- Blog posts 2009-01-27
- The Cost of Valassis' Suit vs. News America Is Eating Its Profit
- You can spend years in the ad business without hearing the name Valassis Comunications mentioned, even though the company controls roughly half the direct mail in the U.S. and pulls in revenue of $500 million per quarter. Two years ago, Valassis came up with a bright idea: sue its main...
- Blog posts 2008-11-25
- Advertising Roundup: Omnicom Downgraded; Valassis Pulls Out of Plain-Dealer; Walmart Adds Riney; More ...
- S&P downgrades Omnicom's credit -- Standard & Poor's today placed its long-term ratings for Omnicom Group, including the 'A-' corporate credit rating, on "CreditWatch with negative implications." [Source: Adweek] Valassis ends RedPlum deal with Plain Dealer -- last weekend, Joe Daugirdas, also known as "The Coupon Guy,"...
- Blog posts 2009-02-13
- Murdoch Quoted at Valassis Trial: "Now You Have to Really Go After Them"
- Rupert Murdoch urged his CEO at News America Marketing to "really go after them" when they learned that Valassis' stock had declined on after the company lost market share, a Michigan state court heard. In its anti-competition case against News America Marketing, Valassis has frequently tried to portray the News...
- Blog posts 2009-06-17
- Valassis Exec Testifies on Anti-News America "Sock Puppets"; Paid Wyeth $1M to Stay
- Thomas Murray, vp/general manager at Valassis, told a Michigan state court that he was aware his agency's web servers were used to make anonymous attacks on News America Marketing on a coupon enthusiast web site. BNET first reported that Valassis had allegedly used "sock puppets" on BringBacktheCoupons.com in April. by...
- Blog posts 2009-07-08
- Valassis Q2: "We Have Hit Bottom," Says CEO Schultz; Legal Bills 23% of Profits
- Revenue at Valassis Communications was down across all its segments except the one that the agency is cutting: newspaper coupons. Total revenue at Valassis in Q2 2009 was $544 million, down 8.6 percent; net income was $16 million, up 141 percent. by Jim Edwards
- Blog posts 2009-08-03
- GlobalHue Accused of Overbilling Bermuda Account; Agency Plays Race Card
- Don Coleman's GlobalHue is accused of ripping off the government of Bermuda by overbilling its $13 million tourism advertising contract. In a report by Bermuda auditor general Larry Dennis pictured, GlobalHue is accused of: Overbilling the account by $1.8 million. Prebilling the government in violation of...
- Blog posts 2009-03-16
- News America Exec Testifies Unilever, Conagra and Kraft Got Higher Prices for Not Taking Bundled Ad Deals
- News America Marketing vp/business operations Tom Leprine testified that companies who did not accept its bundled deals on in-store supermarket ads and newspaper coupons got higher prices. The testimony came in a Michigan state court trial in which newspaper coupon agency Valassis accuses News America of using its supermarket ad...
- Blog posts 2009-06-16
- Sock Puppet War: News America Wants Names of Valassis Execs Who Posted Anonymously on Coupon Site
- Three employees of Valassis posted defamatory statements about News America Marketing on BringBacktheCoupons.com, and NAM should have the right to know who they are, the agency is arguing in court papers in New York state. by Jim Edwards
- Blog posts 2009-10-07
- Nestle Exec Had "Tirade" Over News America's Pricing; Mixson Says He Always Does That
- News America Marketing president Chris Mixson testified in a Michigan state court that Nestle director of promotional services Glenn Barry flew into a "tirade" over the agency's alleged "punitive" pricing. The testimony came in a trial where rival agency Valassis is hoping to prove that News America raised prices...
- Blog posts 2009-07-04
- Valassis Uses News America's Own Clients Against It in Trial; Feel the Wrath of Sara Lee!
- Account reps for News America Marketing could face some uncomfortable meetings and phone calls with their clients over the next few weeks, because dozens of their clients' names have been dragged into the ongoing Michigan state court trial in which the agency is accused of forcing its customers to take...
- Blog posts 2009-06-12
- Valassis Trial: Land O'Lakes Exec Says She Wasn't Coerced by News America But Did Overpay
- Julie Lynn York, a promotions executive at Jack Daniels marketer Brown-Forman and dairy group Land O' Lakes testified that News America Marketing never coerced her into making newspaper coupon buys, but she did admit over-paying for the agency's services. by Jim Edwards
- Blog posts 2009-07-22
- The Day After: News America CEO Carlucci Finds Options Limited
- News America Marketing CEO Paul "I will destroy you!" Carlucci woke up this morning with a headache: What to do about the $300 million verdict his company lost against rival newspaper coupon agency Valassis. by Jim Edwards
- Blog posts 2009-07-24
- Insignia, Valassis Sign Up SuperValu; NAM's Monopoly Crumbling?
- Insignia Systems ISIG quietly issued a notice to the SEC stating that the tiny supermarket advertising agency added 1,000 SuperValu stores to its network. Sounds boring unless you know the history: Rupert Murdoch's supermarket advertising monopoly is crumbling. by Jim Edwards
- Blog posts 2009-12-01
- Alloy Beats WPP, IPG et al in Network Efficiency Ranking
- Alloy Marketing & Media generates more revenue from the cash it spends on salaries and general expenses than most other public agency networks, according to a comparison of Q3 earnings. By contrast, direct mail giant Valassis least-efficiently deploys its cash resources. Alloy makes back $1.74 for every dollar it spends...
- Blog posts 2008-12-08
- News America Marketing Whistleblower: Clients Were Charged for Ads That Never Appeared
- News America Marketing may have charged its clients for ads that never appeared in supermarkets, according to a witness in the recently settled trial in which NAM was sued by rival in-store ad agency Floorgraphics Inc. During the trial, disgruntled former NAM account director Robert Emmel testified...
- Blog posts 2009-04-06
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz
- Insignia Systems won a ruling in Minnesota federal court paving the way for a full-blown trial on its claims that News America Marketing engaged in unlawful monopoly tactics to deprive it of customers. The issues at stake are largely similar to those in a Michigan state court case in which...
- Blog posts 2009-10-01
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