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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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Small precision bomb program on fast track.
- 2004-07-01
Seeking to meet growing demands for small precision-guided bombs, the U.S. Air Force is rushing to develop a new weapon that is more accurate but with less destructive power than current systems, such as the 2,000-pound joint direct attack munition JDAM. The smaller bomb...
Navy-Air Force plan to modernize electronic warfare is 'unconvincing'.
- 2002-10-01
The Navy and the Air Force are working to merge divergent nation's electronic-jamming air-visions on how to modernize the craft. Despite differences in their approaches to fielding a new generation of jammers, high-level Pentagon leaders told the services to work out a compromise, because time is...
Accounting that adds up
- 2002-04-01
Testimony of Walter P. Schuetze before the United States Senate Committee on Banking, Housing, and Urban Affairs, Paul S. Sarbanes, Chairman, on February 26, 2002 The public's confidence in financial reports of and by corporate America, and in the audits of those financial reports by the public...
The Essence of — Aerospace Power: What Leaders Need to Know - United States Air Force
- 2001-06-22
Editorial Abstract: Handling the chaotic pace of change in the coming century will require aerospace leaders who understand how air and space fit into joint military operations. Professor Drew provides a firm grounding in this "essence" for future leaders, including the absolute requirements and limitations of aerospace power. THE...
Why did the Navy shoot down 290 civilians? A naval officer who served in the Persian Gulf explains what really went wrong - and why it may happen again - Iran Air flight 655
- 1988-10-01
A naval officer who served in the Persian Gulf explains what really went wrong-and why it may happen again. The first time anyone in the operating area of the Vincennes took an interest in scheduled airline traffic was one minute after the detection of Iran Air flight 655...
- 1
Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
Glass Door
Advertising Industry Companies
| Company | Employer Rating |
| Interpublic Group |  |
| Omnicom |  |
| ChoicePoint | |
IndustryTop Rated
- BNET's 10 Worst Ads of 2009 6 votes
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career 3 votes
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