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- Alex Bogusky's Definition of "Success" Contains a $55M Omission
- Crispin Porter + Bogusky's Alex Bogusky has written a blog post titled "Why not take a moment to define success before you pursue it?" It contains navel-gazing questions such as: Why do I need to define success? Bogusky's answers are thoughtful and illuminating -- but also misleading unless you know...
- Blog posts 2009-09-29
- The Weirdest Ad Stories of the Month
- Hypnotist in JWT bathroom! A Charmin instructional video! Chris Farley exploited! It all happened in October. TBWA/Chiat/Day's Lee Clow offers to shave beard for charity If 1,000 or more TBWA employees sign on, the beard is curtains. Recording of hypnotist installed in JWT bathroom ...
- Blog posts 2009-11-02
Additional Resources
- National AOY: Crispin Porter + Bogusky
- (l.-r.) Andrew Keller, Alex Bogusky, Rob Reilly and Steve ErichIt was a new day for Microsoft. After two years of having Apple define the Windows user in the form of John Hodgman's bumbling "PC" in the "Get a Mac" ads, Microsoft enlisted, for the first time, agency Crispin Porter +...
- News items 2009-08-07
- Bogusky: "Creativity May Be a Commodity"; Eyes End of Big Agency Era
- In an interview with a Huffington Post blogger, Crispin Porter + Bogusky boss Alex Bogusky suggested "creativity might be a commodity." The statement is interesting because it shows that he is thinking about what is arguably the single biggest threat to the agency business today: The fact that creativity is...
- Blog posts 2009-07-14
- Bloggers Hate Bogusky's Book But Didn't Bother to Read It
- Poor Alex Bogusky. America's hottest adman must be thinking, What have I done wrong? Fresh from nursing his wounds after a vicious encounter with Gawker which he deserved, the Crispin Porter + Bogusky chief is being pilloried in the blogosphere for writing a book that is only 150 pages long....
- Blog posts 2009-11-04
- Cliff Freeman Loses Quiznos; Agency Survival in Question
- Cliff Freeman & Partners is in the "last 30 days" of its work on Quiznos, its biggest client, according to Ad Age. The loss of Quiznos -- an $83 million account -- calls into question whether Cliff Freeman can survive. It is now time for MDC Partners...
- Blog posts 2009-02-15
- Public Service - Category Winner: American Legacy Foundation; ``Body Bags''.(Brief Article)
- Arnold Worldwide, Boston, and Crispin Porter & Bogusky, Miami Chief Creative Officer: Ron Lawner Creative Directors: Peter Favat, Alex Bogusky Art Director: Alex Burnard Copywriter: Ari Merkin Producer: Keith Dezen Production Co.:...
- Research articles 2001-05-28
- John Winsor: Leaving Crispin?
- John Winsor was recently in New York for advertising week, during which time he and Alex Bogusky hosted a party for the launch of their co-authored book 'Baked In: Creating Products and Businesses That Market Themselves'. Today we're...
- News items 2009-10-07
- Spots: American Legacy.(News)(American Legacy Foundation's Truth campaign)(Brief Article)
- American Legacy Foundation extends its Truth campaign with spots satirizing tobacco-company marketing. One highlights an idea to use ice cream trucks to promote cigarettes. Ads are from Arnold Worldwide, Boston, and Crispin Porter & Bogusky, Miami. Chief creative officer: Ron Lawner. Creative directors: Pete Favat, Alex...
- Research articles 2003-03-10
- Where will you find the next Alex Bogusky? Not in any book.(Viewpoint)(marketing)(Column)
- Byline: Jonah Bloom Byline: Jonah Bloom
- Research articles 2005-06-27
- Agency CEOs Reveal Racial Angst in "Rebrand America" Efforts; Does the Flag Need Changing?
- A design competition staged by Paper magazine reveals that the inner psyches of America's ad agency CEOs -- George Lois, Alex Bogusky, Dan Wieden, Kevin Roberts and Andy Spade -- are anxious, guilty places obsessed with race. by Jim Edwards
- Blog posts 2009-05-21
- FOUND ART.
- Photographer Stephen Wilkes captures the moves of the NBA's Raef LaFrentz in an ad for the Lottery Mid shoe from And 1. Miami agency Crispin Porter & Bogusky created the ad featuring the Denver Nuggets power forward. Copywriters: Bill Wright, Renato Floresca. Art directors: Andrew Keller,...
- Research articles 1999-05-31
- Windows 7, new designs make PCs look better
- REDMOND, Wash. - Although no one waits in long lines for a new edition of Windows anymore, the debut of Microsoft's latest software that runs PCs is part of why buying a computer is starting to feel fun for the first time in years. Windows 7 is expected to work...
- News items 2009-10-22
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