BNET Industries

Last Fiscal Year Sales:$1.7M
  • Private
  • US
Dow Jones Description

As the leading provider of ROI/TCO sales tools to 9 of the top 10 and over 50 leading solution providers and consultancies, Alinean is the leading Business Value Selling Solution provider with unique and complete solutions and services to help drive the next generation of IT selling success. Our exclusive IDC partnership and thought leadership in IT value management with regular contribution to ComputerWorld, CIOInsight, CIODecisions, SearchCIO and SearchSMB magazines provide your team with the industry standard models, methodologies, research and software to deliver credible investment measurement and advice to customers and prospects.

Chairman, CEO & Founder
Tom Pisello
Number of Employees 34
Contact Information

201 S Orange Ave Ste 1210

Orlando, Florida 32801

www.alinean.com

1 407 382 0005

NAICS Code Software Reproducing: 334611

News & Analysis

alinean inc. - All News and Analysis

Decision Makers

Name (plus bio) Position
Jefre Futch President & Customer Operations Officer
Tom Murphy Vice President, Engineering, Cto
Betty McNeil Vice President, Sales
Bryan Leopard Vice President, Analyst
Greg Shanker Managing Vice President, Analyst Group
Judy Robinet Vice President, Marketing
Judy Robinet Pisello Vice President Marketing
Lisa Jones Vice President, Analyst
Lisa Jones McWhirter Vice President, Analyst
Lyndon Wilkes Vice President, Analyst
Patty Baumgardner Vice President
Heather O'Brien Director of Sales
Rob Ryals Director of Sales
Amy Cole Manager, Analyst Production Group
Bill Kirwin Business Advisor
Craig Stanley Senior Analyst
Eric Fink
Lisa Stallings
Paul Demopoulos Senior Analyst
Susan Schneider Senior Analyst

Board of Directors

Name (plus bio) Position
Tom Pisello Chairman, CEO & Founder
Ned Grace Board of Directors
Steve Bennett Board of Directors

Organization Position Status
Alinean, Inc. Chairman, CEO & Founder Current
Alinean, Inc. Board of Directors Current
Industrial Design & Construction Former
BellSouth Corporation Former
TechTarget, Inc. Former
Connotate Technologies, Inc. Former
IT Investments Co., Ltd. Former

Organization Position Status
Alinean, Inc. President & Customer Operations Officer Current
Alinean, Inc. Vice President, Enterprise Roi Former

Tom has over 19 years of experience in software design and development, technical business development and project and team leadership. Throughout his career, Tom has worked with various sized companies in assembling development teams as well as full life cycle development. Tom comes to Alinean from DigitalOwl, where, as Director of Product Development, he helped direct and develop the company's Internet-based information management application services, leveraging digital rights management to solve critical business problems. Prior to DigitalOwl, Tom was with Computer Sciences Corporation developing a state-of-the-art, n-tier DCOM suite of banking products which automated the credit application and credit delinquency processes. The remainder of Tom's career has been spent working in startup organizations establishing development teams and designing and implementing product solutions. Tom holds a Bachelor of Science in Computer Science and in Mathematics from Clarkson University, Potsdam, New York.

Organization Position Status
Alinean, Inc. Vice President, Engineering, Cto Current
Computer Sciences Corporation Former
Clarkson University Bachelor of Science In Computer Science Former

Organization Position Status
Alinean, Inc. Vice President, Sales Current
Gartner, Inc. Former
Florida Atlantic University BS Double Degree in Business and Education Former
Florida Atlantic University Degree In Business and Education Former

Bryan joins Alinean after a 14 year career in the IT industry. His experience includes business development, program management, partner relationship management, hardware and software engineering, database programming and systems management. Bryan served most recently as a business development and program manager for Hewlett-Packard. He was the worldwide leader for development, deployment and training of ROI and Total Cost of Ownership (TCO) toolsets within the BladeSystem division. The toolset was based on Alinean's ROI Analyst and ROI Calculator product lines. Bryan also developed several internal TCO models for HP. Using ROI Analyst and the internal TCO tools, Bryan helped many of HP's customers understand the values of using ROI and TCO to evaluate IT purchases. Bryan also trained the worldwide BladeSystem sales team for both HP and its partners on how to perform customer ROI analysis and translate those results into a quantifiable value to the customer. Prior to his role in business development and program management, Bryan held marketing and engineering positions working in the Industry Standard Server division at Hewlett-Packard. Bryan also worked as an engineering partner manager representing Compaq/HP with Red Hat, SuSE, and SCO. Before joining Compaq/HP Bryan managed a data center for Cellular South and was a database programmer for Mississippi State University. Bryan holds an MBA from Texas A&M University and a Bachelor of Science in Computer Engineering from Mississippi State University.

Organization Position Status
Alinean, Inc. Vice President, Analyst Current
Red Hat, Inc. Engineering Partner Manager Former
Mississippi State University Database Programmer Former
Texas A&M University MBA Former
Mississippi State University Bachelor of Science In Computer Engineering Former

Organization Position Status
Alinean, Inc. Managing Vice President, Analyst Group Current
University of North Carolina, Chapel Hill MBA Former
The University of North Carolina MBA Former
Vanderbilt University BS In Mathematics and Computer Science Former

Organization Position Status
Alinean, Inc. Vice President, Marketing Current
Advanced Computer Graphics, Inc Senior Project Manager Former
Walt Disney Imagineering Senior Multimedia Specialist Former
University of Central Florida B.A. In Journalism Former

Organization Position Status
Alinean, Inc. Vice President Marketing Current
Alinean, Inc. Co-Founder Current
Alinean, Inc. Board of Directors Current
Walt Disney Imagineering Senior Multimedia Director Former
Advanced Computer Graphics, Inc Senior Project Manager Former
University of Central Florida B.A. In Journalism Former

Organization Position Status
Alinean, Inc. Vice President, Analyst Current

Organization Position Status
Alinean, Inc. Vice President, Analyst Current

Mr. Wilkes joined Alinean after 20 years with Hewlett-Packard as a Senior Information Technology Consultant and recognized expert in developing methodologies and tools for financially justifying investments in information technology. From 2003 until his retirement from HP in May 2007, Lyndon was the Worldwide HP leader for the development and deployment of a single HP-wide standard Business Value Selling toolset for financially justifying HP solutions to HP customers. This toolset was based on Alinean's ROI Analyst and ROI Calculator product lines. Using these tools from Alinean, Lyndon trained and mentored hundreds of HP Sales Specialist and HP Services Information technology consultants from all regions of the world in how to use TCO and IT Business Value Assessment tools and methodologies to help HP customers understand how more business value can be generated from their investment in IT. Lyndon has more than eighteen years experience consulting with HP customers on information technology cost-benefit issues across a broad range of industries including manufacturing, financial services, telecommunications, healthcare and the public sector. Before focusing on information technology financial justification, Lyndon was Hardware Product Services Finance Manager for HP's US Customer Service Organization. In that role he spearheaded the implementation of activity based costing principles in the US Customer Services Organization and a Division Controller of the Electronic Connector Division of Midland-Ross, he was responsible for consolidating the Financial, Sales Management and Manufacturing Systems of three Midland-Ross acquisitions. In this role he gained extensive experience in integrating multi-vendor systems across diverse multi-location organizational cultures. Lyndon's financial justification education includes an MBA in Finance from MIT, and a BA with honors in Economics from Colby College.

Organization Position Status
Alinean, Inc. Vice President, Analyst Current
Alinean, Inc. Board of Directors Current
Alinean, Inc. Senior Information Technology Consultant Former

Patty has over 20 years of industry experience with an accomplished track record of top performance. Prior to Alinean, her entrepreneurial skills lead her to start up Pivotal Advantage, LLC, a niche sales and marketing consulting firm within the Information Technology marketplace. In that role, she collaborated with the executive teams of emerging IT companies to identify their market differentiation and business value - the foundation of all successful sales and marketing communication strategies. Patty was previously with Gartner, Inc., where she was promoted throughout her tenure at the company, holding several key positions in both the sales and consulting organizations. As the Managing Director of North American sales to the technology vendor marketplace, Patty managed a team responsible for over $400 million in sales revenue. Within GartnerConsulting, Patty was a Director in the Technology Marketplace practice, where one of her most significant contributions lead to the development of a consulting methodology designed to assist professional service organizations win multi-billion dollar outsourcing engagements. Patty started her career at CCH Incorporated, a leading information provider in tax, securities and business law research and compliance software. She holds dual Bachelor of Science degrees in Business and Life Sciences from Bowling Green State University.

Organization Position Status
Alinean, Inc. Vice President Current
Gartner, Inc. Former
CCH Inc. Former
Bowling Green State University Bachelor of Science Degrees In Business and Life Sciences Former

Organization Position Status
Alinean, Inc. Director of Sales Current
University of Sussex Bachelors Degree In Management and Business Studies Former
University of Sussex Bachelors Degree In Management and Business Studies Former

Organization Position Status
Alinean, Inc. Director of Sales Current
University of South Florida Bachelors Degree In Marketing and Management Former
University of South Florida Bachelors Degree In Marketing and Management Former

Organization Position Status
Alinean, Inc. Manager, Analyst Production Group Current
Alinean, Inc. Senior Analyst Former
Florida.Com Inc MBA Former
Illinois Wesleyan University B.A. In Accounting Former

Bill Kirwin is currently a business advisor to several important new technology start-ups - including Alinean, the Business Value Selling experts, and Cohesive Knowledge Solutions, the e-mail management experts. Mr. Kirwin is formerly a research vice president in Gartner and is recognized as the founder of Gartner's breakthrough research in Total Cost of Ownership (TCO), and has been active in the area of IT economics research for more than 20 years. At Gartner Mr. Kirwin focused on IT performance management, productivity, processes and services and the business value of IT. Mr. Kirwin's experience includes 20 years with Gartner, and 31 years professional background overall in the IT industry, including Timeplex, Inc., as Director, Information Services and Resources, and Royal Business Machines as Regional Sales Manager. Mr. Kirwin holds a B.A. in Education from Southern Connecticut State University.

Organization Position Status
Alinean, Inc. Business Advisor Current
Alinean, Inc. Board of Directors Current
Gartner, Inc. Former
Southern Connecticut State University B.A. In Education Former

Craig is a Senior Analyst responsible for sales analyst tool development and fulfillment, and manages several major Alinean accounts. Craig comes to Alinean with over 25 years of IT experience in Systems Design & Integration, Data Center & Helpdesk Management, Strategic IT Planning, TCO Methodology Design, Business Consulting, Sales and Engagement Management. Meeting customer expectations is as much art as science and requires keen attention to detail and an open perspective to new possibilities. The process of active listening and challenging assumptions ensure that the most effective project needs are identified leading to a greater probability of success. Further, clearly communicating the value and return on projects is of paramount importance to the success of the enterprise. Craig has several years of experience in collecting business requirements, understanding how technology can effectively meet those requirements, developing the business case behind projects, and delivering results that meet and exceed the objectives of the enterprise. Formerly, Craig was a senior research analyst and consultant with Gartner, Inc. In this position, Craig managed the content for the TCO methodologies, tools and deliverable for servers, mainframes and storage practices. He led the evolution of the server models and was the architect behind the storage management TCO and ROI models. Craig also developed several new TCO technologies for server analysis and probabilistic pattern identification for peer selection. These innovations enhanced the customer's ability to understand and communicate the value of their IT investments to their enterprises. Craig also authored several research notes on TCO and ROI topics. Prior to this position, Craig chaired corporate IT governance processes, led standards development and managed technical support operations for several manufacturing enterprises. Some of the Operating Systems applications he designed and distributed worldwide have been reported to still be in use nearly 20 years after they were written. Craig holds a bachelors degree in Marketing from the University of South Alabama and an MBA in Management from The Citadel in Charleston, SC.

Organization Position Status
Alinean, Inc. Senior Analyst Current
The Citadel MBA In Management Former
Gartner, Inc. Senior Research Analyst Former
University of South Alabama Bachelors Degree In Marketing Former

Organization Position Status
Alinean, Inc. Current
Virginia Polytechnic Institute and State University degree in Management Science and Information Technology Former

Organization Position Status
Alinean, Inc. Current

Organization Position Status
Alinean, Inc. Senior Analyst Current
Siemens Enterprise Communications, Inc. Senior Global Portfolio Marketing Manager Former
University of Chicago Bachelors Degree In Mathematics Former

Organization Position Status
Alinean, Inc. Senior Analyst Current
Peregrine Systems, Inc. Former

Organization Position Status
Alinean, Inc. Board of Directors Current

Organization Position Status
Alinean, Inc. Board of Directors Current
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