Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- How to Create an Orientation Program
- Being new, latest hires often have lots of questions about the structure of their new company, its culture and its goals. A good orientation program can answer many of those questions and start off new employees working in the right direction. Orientation programs can take place in-house or off-site, with...
- White papers
- Newsletter Offers Hands - On Help
- It may be the executive housekeeper's best friend. Same for the engineer and front office manager. Maybe even the general manager or owner. It's "The Rooms Chronicle," a 20-year-old bimonthly newsletter that provides up-to-date, nuts-and-bolts information on the latest techniques in hotelkeeping. Aleta Nitschke founded the publication in the early...
- White papers 2004-05-01
- Price Testing and Price Barriers - Are They Real?
- Many newsletter marketers probably don't do as much price testing as they should. And, when it is done, it often isn't undertaken in the most effective manner. In the first place, if one is going to do a price test mailing, he should structure it so that he learns the...
- White papers 2005-03-17
- Carlton and Tim Lutts's Investment Newsletters Are Their Own Bull Market
- In 1970, in love with the stock market and unhindered by any special knowledge of newsletter publishing, Carlton Lutts launched the Cabot Market Letter CML, published 26x/year and now selling for $335. He kept his day job in engineering but, in a few years, the newsletter became a full-time operation...
- White papers 2004-03-31
- How One Newsletter Publisher Took Control of Online Content to Improve Payment Rates
- In early 2003, Ragan Communications in Chicago was - literally, they felt - giving away the store. Visitors to Ragan's website could view, copy, and print content from any of Ragan's publications. So, for example, a subscriber to Ragan's Media Relations Report could read that newsletter online and also any...
- White papers 2005-07-17
- How Much Is Testing Really Worth?
- Is newsletter testing overrated as a marketing tool? The author was looking at results from four different tests he was involved in and was struck by how little "New" one has actually learned for the time, trouble and expense involved. Perhaps learning the conventional wisdom and going with one's best...
- White papers 2004-09-17
- The Elements of Effective Envelope Design
- In considering the basics of newsletter marketing envelope design, one should remember that, in the last analysis, the carrier envelope has only two jobs: to keep the contents from getting lost before arrival at the recipient's address, and to get itself opened. But to achieve the latter, there are a...
- White papers 2005-05-23
- Charles Henderson Quietly Built One of the Largest and Most Successful Operations in Newsletter History, Title by Title, Week by Week
- If the reader is like the author, he may not know too much about Charles Henderson, who quietly launched a single newsletter 20 years ago - quietly enough that for some years the author did not believe the publishing company even had a corporate name. But these days Henderson's NewsRx...
- White papers 2005-05-23
- Here's an Outline for a Successful Newsletter Salesletter
- There is no "Formula" for writing a successful newsletter salesletter, but this outline - originally developed by Steve Sahlein and modified by the author through the years - often works and helps when one is staring forlornly at the blank page. Headline is often a restatement of the envelope teaser...
- White papers 2005-07-05
- How I Found Fun, Fame and Fortune Publishing a Satirical Newsletter
- A few months ago, the author began a local, quarterly newsletter, The Rhinebeck Beagle, taglined "With a Nose for the News" and published "Periodically and Parodically by The Cold Nose Press." It is distinctive in the news-letter field for at least two reasons: it's sold on newsstands only (at the...
- White papers 2004-08-06
- Fay Shapiro Builds on Her Love of Newsletters, PR, and Directories
- Fay Shapiro, new associate publisher in the new New York office of Infocom Group, has successfully tilled the fields of journalism, newsletters, public relations, and directory publishing. She graduated in journalism from the University of Illinois. After spending about a year, as she put it, "Fooling around in newspapers," she...
- White papers 2005-07-17
- New Overtime Regulations - Are Newsletter Reporters and Editors Really Exempt?
- Are newsletter reporters and editors exempt from overtime pay requirements? This question came up occasionally during the authors' tenure with the newsletter association - and it's a relevant question once again, now that the U.S. Department of Labor has rewritten overtime regulations. Publishers, to a person, have tended to assume,...
- White papers 2004-04-30
- How Goes the Electronic Delivery Revolution?: Or, Like the Poor, Will Print Always Be With Us?
- Successive waves of technology have washed over people. The internet "Has changed everything." Just about every publisher has a website. An increasing number of publications are available online. But the author is going to make the Luddite suggestion that it may just be that the newsletter industry is in danger...
- White papers 2005-08-31
- Put Your Newsletter to Work
- A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps one to develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter: Content is king, First...
- White papers 2005-11-01
- Trading With a Newsletter
- While many trading Web sites focus on giving trade recommendations, the Marlin Letter prefers to give information to traders based on levels, combining a newsletter and Web trading room where those levels are examined every day. For a member of the Chicago Board of Trade CBOT, what started out as...
- White papers 2005-05-01
- Recipe for a Newsletter
- After almost 20 years, Apple Annie's Cider Press, the newsletter produced by Apple Annie's Orchard and Apple Annie's Produce and Pumpkins is still on a roll. The newsletter is distributed once a year, usually mid-June, right before the orchard and farm open for the season. Included in the newsletter are...
- White papers 2005-09-01
- Using E-Newsletters to Maintain Contact
- E-newsletters or electronic newsletters have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and information of interest to an organization's target base. With e-newsletters, a person has two broad categories of potential readers: current customers and prospects with...
- White papers
- Using E-Mail Newsletters for Customer Retention
- Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
- White papers
- The Basics of Newsletter Creation
- Marketing experts believe it costs six to seven times as much to make a sale to a new client as it does to an existing client. Newsletters communicate effectively with past, current, and prospective clients and reinforce a remodeler's brand. That's why sending newsletters to clients makes sense. By keeping...
- White papers 2005-02-01
- Internet Newsletter Marketing - Then and Now
- Almost every newsletter publisher has a website. It's become a little like accepting credit cards. Having a presence on the web - putting that URL on all the materials - helps establish one's bona fides as a legitimate publishing business. Newsletter publisher websites are giving away less "Free information" than...
- White papers 2004-09-07
- << Previous
- page 1 of 2
- Next >>
Presented by American Express