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- Put Your Newsletter to Work
- A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps one to develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter: Content is king, First...
- White papers 2005-11-01
- Newsletter Offers Hands - On Help
- It may be the executive housekeeper's best friend. Same for the engineer and front office manager. Maybe even the general manager or owner. It's "The Rooms Chronicle," a 20-year-old bimonthly newsletter that provides up-to-date, nuts-and-bolts information on the latest techniques in hotelkeeping. Aleta Nitschke founded the publication in the early...
- White papers 2004-05-01
- The Basics of Newsletter Creation
- Marketing experts believe it costs six to seven times as much to make a sale to a new client as it does to an existing client. Newsletters communicate effectively with past, current, and prospective clients and reinforce a remodeler's brand. That's why sending newsletters to clients makes sense. By keeping...
- White papers 2005-02-01
- Internet Newsletter Marketing - Then and Now
- Almost every newsletter publisher has a website. It's become a little like accepting credit cards. Having a presence on the web - putting that URL on all the materials - helps establish one's bona fides as a legitimate publishing business. Newsletter publisher websites are giving away less "Free information" than...
- White papers 2004-09-07
- A Look Ahead at Newsletter Publishing in 2004
- The first issue of the new year leads pundits being unable to resist some predictions and observations about what 2004 may bring for newsletter publishing. For newsletter publishing overall, the biggest story of 2004 will be the one that isn't there. Specialized newsletters are very narrow focus, niche publications, but...
- White papers 2004-01-16
- Would You Launch Your Newsletter Today?
- What would a person say to someone considering a new venture in newsletter publishing in 2004? Is it reasonable to admit that the salad days of the business are behind people? The author has conducted a lot of interviews with publishers and the stories of the ones who started from...
- White papers 2004-02-15
- New Medicare Act Bolsters Newsletter, Spawns Another
- Medicare Reform Advisor is an electronic newsletter designed to help physician practices, hospitals, pharmaceutical companies, managed care organizations, state health officials and policy leaders, aging groups, Washington lobbyists, and healthcare attorneys understand and comply with the new, complex rules and regulations and contend with the legal consequences of the new...
- White papers 2004-02-15
- QSU Publishing Launches New Journal: Acquires Newsletter
- QSU Publishing, a company that collects, analyzes and publishes data on more than 90,000 certified organizations in the U.S. and worldwide and the publisher of the monthly journal Quality Systems Update, has launched 6L, a monthly Journal on "Six Sigma" and "Lean" manufacturing. Also, QSU has acquired The Informed Outlook,...
- White papers 2004-04-16
- Operator Newsletter Sheds Light on Process Safety
- Covering a breadth of process safety issues, CCPS's Process Safety Beacon newsletter delivers important process safety lessons to operators and other manufacturing personnel each month. Each free issue focuses on a single process safety incident and describes lessons learned and practical solutions to prevent such an incident. The Beacon is...
- White papers 2004-02-01
- Two Newsletter From World Trade Executive
- World Trade Executive begun the publication of Global Intellectual Property Asset Management Report and Insurance Finance & Investment newsletters. Global Intellectual Property is a new monthly title for professionals who have responsibilities for international IP assets. The newsletter includes information on: proposed and enacted international legislation and regulations affecting trademark,...
- White papers 2004-09-30
- 15 Basic Keys to Writing a Strong Newsletter Salesletter
- Writing advice about crafting a successful newsletter salesletter is beginning to feel like giving guidance on the care and feeding of one's passenger pigeon. With the prevelence of forced free trials and other sample issue strategies, plus the increasing prominence of e-mail marketing, salesletters seem a bit old-fashioned. But, if...
- White papers 2003-08-31
- Newsletters Are a Good Investment
- Years ago there were just a handful of venture capitalists and investment bankers specializing in newsletter properties. Now people are aware of probably 20 of them, many of whom regularly attend NEPA conferences. And NL/NL receives about one phone call a month from persons anxious to invest in newsletter companies....
- White papers 2004-08-19
- 'Risk Mitigation Executive' Newsletter From Cygnus Business Media
- Cygnus Business Media begun the publication of 'Risk Mitigation Executive,' a new eight-page, monthly newsletter targeted to corporate-level executives. A charter annual subscription to the newsletter costs $595. Launched on June 13, the title gives subscribers access to corporations' best business continuity practices through articles written by risk practitioners, Cygnus...
- White papers 2005-06-16
- Trading With a Newsletter
- While many trading Web sites focus on giving trade recommendations, the Marlin Letter prefers to give information to traders based on levels, combining a newsletter and Web trading room where those levels are examined every day. For a member of the Chicago Board of Trade CBOT, what started out as...
- White papers 2005-05-01
- Recipe for a Newsletter
- After almost 20 years, Apple Annie's Cider Press, the newsletter produced by Apple Annie's Orchard and Apple Annie's Produce and Pumpkins is still on a roll. The newsletter is distributed once a year, usually mid-June, right before the orchard and farm open for the season. Included in the newsletter are...
- White papers 2005-09-01
- Using E-Newsletters to Maintain Contact
- E-newsletters or electronic newsletters have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and information of interest to an organization's target base. With e-newsletters, a person has two broad categories of potential readers: current customers and prospects with...
- White papers
- Using E-Mail Newsletters for Customer Retention
- Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
- White papers
- Partnerships: Sticky Wicket of Publishing?
- Stephen Pepper and the eccentric Barrie Martland have maintained a successful partnership with Toronto-based MPL Communications since they were fresh out of college in 1966. They were one of the first newsletter companies to secure bank financing early on in their newsletter business, an industry bankers used to be wary...
- White papers 2005-05-23
- What's New on Builder Online: News as It Happens
- Subscribers to the authors growing family of free e-mail newsletters know that they can find links to recent news articles of interest to home builders. But readers have requested a way to be alerted quickly when important events take place that can affect builders' operations. A brand new e-mail newsletter-the...
- White papers 2006-03-01
- New Overtime Regulations - Are Newsletter Reporters and Editors Really Exempt?
- Are newsletter reporters and editors exempt from overtime pay requirements? This question came up occasionally during the authors' tenure with the newsletter association - and it's a relevant question once again, now that the U.S. Department of Labor has rewritten overtime regulations. Publishers, to a person, have tended to assume,...
- White papers 2004-04-30
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