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- Using E-Mail Newsletters for Customer Retention
- Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
- White papers
- Using E-Newsletters to Maintain Contact
- E-newsletters or electronic newsletters have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and information of interest to an organization's target base. With e-newsletters, a person has two broad categories of potential readers: current customers and prospects with...
- White papers
- What's New on Builder Online: News as It Happens
- Subscribers to the authors growing family of free e-mail newsletters know that they can find links to recent news articles of interest to home builders. But readers have requested a way to be alerted quickly when important events take place that can affect builders' operations. A brand new e-mail newsletter-the...
- White papers 2006-03-01
- Put Your Newsletter to Work
- A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps one to develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter: Content is king, First...
- White papers 2005-11-01
- Recipe for a Newsletter
- After almost 20 years, Apple Annie's Cider Press, the newsletter produced by Apple Annie's Orchard and Apple Annie's Produce and Pumpkins is still on a roll. The newsletter is distributed once a year, usually mid-June, right before the orchard and farm open for the season. Included in the newsletter are...
- White papers 2005-09-01
- Fay Shapiro Builds on Her Love of Newsletters, PR, and Directories
- Fay Shapiro, new associate publisher in the new New York office of Infocom Group, has successfully tilled the fields of journalism, newsletters, public relations, and directory publishing. She graduated in journalism from the University of Illinois. After spending about a year, as she put it, "Fooling around in newspapers," she...
- White papers 2005-07-17
- How One Newsletter Publisher Took Control of Online Content to Improve Payment Rates
- In early 2003, Ragan Communications in Chicago was - literally, they felt - giving away the store. Visitors to Ragan's website could view, copy, and print content from any of Ragan's publications. So, for example, a subscriber to Ragan's Media Relations Report could read that newsletter online and also any...
- White papers 2005-07-17
- Here's an Outline for a Successful Newsletter Salesletter
- There is no "Formula" for writing a successful newsletter salesletter, but this outline - originally developed by Steve Sahlein and modified by the author through the years - often works and helps when one is staring forlornly at the blank page. Headline is often a restatement of the envelope teaser...
- White papers 2005-07-05
- 'Risk Mitigation Executive' Newsletter From Cygnus Business Media
- Cygnus Business Media begun the publication of 'Risk Mitigation Executive,' a new eight-page, monthly newsletter targeted to corporate-level executives. A charter annual subscription to the newsletter costs $595. Launched on June 13, the title gives subscribers access to corporations' best business continuity practices through articles written by risk practitioners, Cygnus...
- White papers 2005-06-16
- Partnerships: Sticky Wicket of Publishing?
- Stephen Pepper and the eccentric Barrie Martland have maintained a successful partnership with Toronto-based MPL Communications since they were fresh out of college in 1966. They were one of the first newsletter companies to secure bank financing early on in their newsletter business, an industry bankers used to be wary...
- White papers 2005-05-23
- Charles Henderson Quietly Built One of the Largest and Most Successful Operations in Newsletter History, Title by Title, Week by Week
- If the reader is like the author, he may not know too much about Charles Henderson, who quietly launched a single newsletter 20 years ago - quietly enough that for some years the author did not believe the publishing company even had a corporate name. But these days Henderson's NewsRx...
- White papers 2005-05-23
- Trading With a Newsletter
- While many trading Web sites focus on giving trade recommendations, the Marlin Letter prefers to give information to traders based on levels, combining a newsletter and Web trading room where those levels are examined every day. For a member of the Chicago Board of Trade CBOT, what started out as...
- White papers 2005-05-01
- The Basics of Newsletter Creation
- Marketing experts believe it costs six to seven times as much to make a sale to a new client as it does to an existing client. Newsletters communicate effectively with past, current, and prospective clients and reinforce a remodeler's brand. That's why sending newsletters to clients makes sense. By keeping...
- White papers 2005-02-01
- Two Newsletter From World Trade Executive
- World Trade Executive begun the publication of Global Intellectual Property Asset Management Report and Insurance Finance & Investment newsletters. Global Intellectual Property is a new monthly title for professionals who have responsibilities for international IP assets. The newsletter includes information on: proposed and enacted international legislation and regulations affecting trademark,...
- White papers 2004-09-30
- Internet Newsletter Marketing - Then and Now
- Almost every newsletter publisher has a website. It's become a little like accepting credit cards. Having a presence on the web - putting that URL on all the materials - helps establish one's bona fides as a legitimate publishing business. Newsletter publisher websites are giving away less "Free information" than...
- White papers 2004-09-07
- Newsletters Are a Good Investment
- Years ago there were just a handful of venture capitalists and investment bankers specializing in newsletter properties. Now people are aware of probably 20 of them, many of whom regularly attend NEPA conferences. And NL/NL receives about one phone call a month from persons anxious to invest in newsletter companies....
- White papers 2004-08-19
- How I Found Fun, Fame and Fortune Publishing a Satirical Newsletter
- A few months ago, the author began a local, quarterly newsletter, The Rhinebeck Beagle, taglined "With a Nose for the News" and published "Periodically and Parodically by The Cold Nose Press." It is distinctive in the news-letter field for at least two reasons: it's sold on newsstands only (at the...
- White papers 2004-08-06
- Newsletter Offers Hands - On Help
- It may be the executive housekeeper's best friend. Same for the engineer and front office manager. Maybe even the general manager or owner. It's "The Rooms Chronicle," a 20-year-old bimonthly newsletter that provides up-to-date, nuts-and-bolts information on the latest techniques in hotelkeeping. Aleta Nitschke founded the publication in the early...
- White papers 2004-05-01
- New Overtime Regulations - Are Newsletter Reporters and Editors Really Exempt?
- Are newsletter reporters and editors exempt from overtime pay requirements? This question came up occasionally during the authors' tenure with the newsletter association - and it's a relevant question once again, now that the U.S. Department of Labor has rewritten overtime regulations. Publishers, to a person, have tended to assume,...
- White papers 2004-04-30
- QSU Publishing Launches New Journal: Acquires Newsletter
- QSU Publishing, a company that collects, analyzes and publishes data on more than 90,000 certified organizations in the U.S. and worldwide and the publisher of the monthly journal Quality Systems Update, has launched 6L, a monthly Journal on "Six Sigma" and "Lean" manufacturing. Also, QSU has acquired The Informed Outlook,...
- White papers 2004-04-16
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