Echelon

Kimberly Moore, CEO and founder of Echelon Inc, was born and raised in New York City , where she began her professional career as a model, actress and make up artist. Her work placed her in the middle of New York 's glamorous fashion world, which later led to a career as a leading make-up artist and stylist to the stars. She moved to Los Angeles in 1996 and, since then, has lived not just a bi-coastal existence, but a jet set existence. Ms. Moore embraces different cultures and languages and is a great lover and composer of classical music. In 1997, Moore began to coordinate and host social gatherings which brought together her network of eclectic friends. As friends and acquaintances requested Moore to orchestrate their events, this pastime signaled her true calling. Being a perfectionist, Moore created an ambiance of magic at her events that left her participants longing for more. Popularity dictated that the events grew to accomodate an ever more exclusive mix of party goers. From high society patrons and Wall St. players to Hollywood 's A-list academy award winners. Elite professionals from all over the world flew in just for the night and were greeted by some of the most beautiful faces ever seen. Moore recaptured a glamour and sophistication long lost in the modern Hollywood Scene. Influenced by her sophisticated network, Moore then began to host and coordinate concerts for young musicians, art exhibitions, and a great number of charity events, raising awareness and proceeds for various causes such as: 911 Relief Fund, Brave Kids, The Sarah Ferguson Foundation, Partnership for a Drug Free America, Sir Richard Branson's and Eve Branson's Virgin Unite Fund, scholarship programs for teenagers, creating better art and music programs for foster clinics and public schools etc. On her spare time, Moore also does some volunteer work for Pediatric AIDS Foundation, mentoring programs for Children Uniting Nations, and has worked with wild animals such as abandoned lions, tigers and chimpanzees rescued from the space programs. Moore then produced "Jungle Fever", an event hosted by Dan Haggerty and her, raising proceeds for animal rescue. Ms. Moore is also the founder of two very successful campaigns: "Keeping Harmony Alive" campaign, which involves saving the music programs in public schools due to state education budget cuts and is also the founder of the "Adopt-A-Letter" campaign, dedicated to fulfilling the Christmas wishes of hundreds of children living in some of the most impoverished areas of Los Angeles. On August 25th 2008, Ms. Moore was officially honored at City Hall Auditorium by the Mayor of Bell Gardens for her invaluable service, dedication, civic-mindedness and outstanding contribution to the children in Bell Gardens community. Moore says " Echelon is a great opportunity! Everyone benefits whether it's social, business, promoting other peoples products, projects and ideas, or raising money for various charitable causes. I have an elite international network of friends, well why not utilize it for something positive." Moore is responsible for producing some of the most lavish private events held in Los Angeles and has now reached the next level: the creation of an exclusive institution, Echelon. " Meant only for those who know how to party with extravagant style."

Chris Stanfield joined Echelon from ROLM Corporation, where he held several positions since 1980, including director of pricing at IBM's ROLM Systems; vice president, plans and controls; vice president, business planning; vice president, financial planning and analysis; and treasurer and controller, Mil Spec Division. Before joining ROLM, Stanfield worked for ITEL Corporation as director of inventory control and analysis and controller of the San Diego Manufacturing Operation; for Computer Automation as a division controller; and for Rockwell International as manager of accounting, manager of financial planning, and senior internal auditor. He began his business career with Ford Motor Company in 1969 with various accounting positions while completing his M.B.A. and B.S. degrees at the University of Southern California.

Robert Dolin, Echelon’s system architect, has worked for the company since 1989. He is the principal or co-inventor of nine Echelon patents, and is one of the designers of the LonWorks protocol, the network development system environment, the Neuron C programming model, and LonWorks network management. In 1995 he was named chief technology officer. Before joining Echelon, Dolin spent 11 years at ROLM Corporation, where he was one of the main developers of its fully distributed PBX telephone system. He also held positions of first- and second-line management as well as system architecture. Dolin has a B.S. degree in Electrical Engineering and Computer Science from the University of California at Berkeley.

Anders Axelsson joined Echelon in 2003 from PowerFile, a private optical storage company where he was CEO. He started his career with ABB in Sweden, where he served for 11 years in many sales, marketing, and engineering management positions in the process control market. After ABB he move to California and joined Measurex (later acquired by Honeywell) and worked in several senior positions for 7 years including President for Europe, Middle East and Africa. Following Honeywell, he joined Snap Appliances (a subsidiary of Quantum Corporation) as President for the network-attached storage business. Axelsson holds a B.S.E.E from ED Technical Institute in Sweden, and is a graduate of the Executive Program at the University of Michigan.

Kathleen Bloch joined Echelon from Wilson Sonsini Goodrich & Rosati, where she was a partner with a practice in the corporate finance and securities areas. She represented both privately held and public companies in diverse technology markets, as well as in the biotech, manufacturing, retail, and financial services industries. Before that, she was a partner with the San Francisco and Los Angeles offices of Sheppard Mullin Richter & Hampton. Bloch received her law degree from Stanford Law School in 1981 and a B.S. in Business Administration (emphasis in Finance) from the University of Southern California in 1978, where she was elected to Beta Gamma Sigma and graduated with honors.

Robert Machlin joined Echelon after serving as president and CEO of SkyPilot Networks, a leading provider of carrier-class broadband wireless equipment. Prior to SkyPilot, Machlin held president and CEO positions at AirFlow Networks and Catena Networks (now part of Ciena). He also held executive positions at Ascend Communications (now Alcatel-Lucent), Cascade Communications (now Alcatel-Lucent), Motorola, and Honeywell Information Systems. Machlin holds a BS in mechanical engineering from Tufts University and an MBA from Harvard Business School.

Frits Bruggink joined Echelon in 1996 from Banyan Systems, where he was Vice President, Europe. From 1985 to 1993, he held several positions at Stratus, including General Manager positions for Holland, Benelux, then Northern Europe. His last position at Stratus was Regional Director, Northern Europe (including Germany). Prior to Stratus, he held sales positions at Burroughs Computers. From 1974 to 1979 Bruggink piloted an F-16 fighter aircraft. He is fluent in French, English, Dutch, and German. He was educated at the University of Leiden and the Dutch Air Force.

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Prior to joining Echelon, Mr. von der Linden held leadership positions at various marketing information suppliers. Most recently as Vice President, Group Client Director for the Nielsen Company, Mr. von der Linden was responsible for developing business building solutions for large Consumer Packaged Goods (CPG) companies. Those solutions involved leveraging the vast set of tools within the Nielsen family focusing on market mix modeling, target identification, targeted media, retail execution strategies and programs, qualitative and quantitative research. Before joining the Nielsen Company, Chris held a Senior Vice President role at Spectra in the Client Service Department where he directed one third of the manufacturer business across the country. Prior to Spectra, Mr. von der Linden held a variety of sales, micro-marketing, and category management roles with Ralston Purina and Nabisco Foods Group. Mr. von der Linden holds a B.S. degree in Marketing from St. Louis University where he played baseball for four years at the varsity level.

Mr. Nicholls joined Extrada in the fall of 2001. He comes from the position of Managing Director in the Home & Utilities Business for Echelon Corporation. Echelon (Nasdaq: ELON) supplies hardware and software to enable the creation of open, interoperable control networks. Graham led the company's EMEA marketing activities and helped make Echelon's European office into one of the company's largest sources of revenue. Previously, Graham negotiated a management buyout to form E-Squared, now the largest independent Systems Integrator in the UK providing intelligent building control systems. Graham has a background in Engineering and Project Management and has degrees in Electrical Engineering.

Kenneth Oshman joined Echelon in 1988. With three associates, Mr. Oshman founded Rolm Corporation in 1969 and served as chief executive officer, president, and director until Rolm was acquired by IBM in 1984. He then served as a vice president of IBM until 1986. Previously, he was a member of the technical staff of Sylvania Electric Products, Inc., involved in developing nonlinear optical technologies and systems. Mr. Oshman earned his BA and BS degrees from Rice University and MS and Ph.D. degrees in electrical engineering from Stanford University. He has served as Chairman of the Board of the Stanford Alumni Association and he has been Chairman of the American Electronics Association, the Silicon Valley Leadership Group and the Community Foundation of Silicon Valley. He is currently a member of the Board of Trustees of Rice University. Mr. Oshman is a member of the Board of Directors of Sun Microsystems. He has been a director of a number of other private and public companies including StrataCom, Varian Associates, ASK Computer Systems, Charles Schwab & Co., IBM World Trade Europe/Middle East/Africa Corporation, and Snap/Track, Inc. He is a recipient of the Distinguished Alumnus Award from Rice University and a member of the National Academy of Engineering.

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Armas Clifford Markkula, Jr is the founder of our company and has served as a director since 1988. He has been Vice Chairman of our Board of Directors since 1989. Mr. Markkula was Chairman of the Board of Apple Computer from January 1977 to May 1983 and from October 1993 to February 1996 and was a director from 1977 to 1997. A founder of Apple, he held a variety of positions there, including President/Chief Executive Officer and Vice President of Marketing. Prior to founding Apple, Mr. Markkula was with Intel Corporation as Marketing Manager, Fairchild Camera and Instrument Corporation as Marketing Manager in the Semiconductor Division, and Hughes Aircraft as a member of the technical staff in the company’s research and development laboratory. Mr. Markkula is a trustee of Santa Clara University. Mr. Markkula received B.S. and M.S. degrees in Electrical Engineering from the University of Southern California.

Betsy Rafael has been a director of our company since November 2005. Since August 2007, Ms. Rafael has held the position of Vice President and Corporate Controller for Apple and was appointed to the additional role of Principal Accounting Executive in January 2008. From September 2006 to August 2007, Ms. Rafael held the position of Vice President, Corporate Finance for Cisco Systems. From April 2002 to September 2006, she served as Vice President, Corporate Controller and Principal Accounting Officer of Cisco Systems. From December 2000 to April 2002, Ms. Rafael was the Executive Vice President, Chief Financial Officer, and Chief Administrative Officer of Aspect Communications, Inc., a provider of customer relationship portals. From April 2000 to November 2000, Ms. Rafael was Senior Vice-President and CFO of Escalate Inc., an enterprise e-commerce application service provider. From 1994 to 2000, Ms. Rafael held a number of senior positions at Silicon Graphics, culminating her career at Silicon Graphics as Senior Vice President and Chief Financial Officer. Prior to SGI, Ms. Rafael held senior management positions in finance with Sun Microsystems and Apple Computer. Ms. Rafael began her career with Arthur Young & Company. Ms. Rafael received a B.S.C. degree in Accounting from Santa Clara University.

Robert R. Maxfield has been a director of our company since 1989. He was a co-founder of ROLM in 1969, and served as Executive Vice President and a director until ROLM’s merger with IBM in 1984. Following the merger, he continued to serve as Vice President of ROLM until 1988. Since 1988, he has been a private investor. Dr. Maxfield was a venture partner with Kleiner, Perkins, Caufield & Byers, a venture capital firm, from 1989 to 1992. Dr. Maxfield received B.A. and B.S.E.E. degrees from Rice University, and M.S. and Ph.D. degrees in Electrical Engineering from Stanford University.

Robyn Denholm has been a director of our company since February 2008. Ms. Denholm is currently Chief Financial Officer of Juniper Networks. Prior to joining Juniper Networks in August 2007, Ms. Denholm was employed at Sun Microsystems where she served as Senior Vice President, Corporate Strategic Planning. In that role, she was responsible for Sun’s corporate operating system, and the global sales and service administration function and she served as the leader of Sun’s business transformation initiative. Ms. Denholm joined Sun in 1996 and served in executive assignments that included Senior Vice President, Finance; Vice President and Corporate Controller (Chief Accounting Officer); Vice President, Finance; Service Division, Director, Shared Financial Services APAC and Controller, Australia/New Zealand. Prior to joining Sun, Ms. Denholm served at Toyota Motor Corporation Australia for seven years and at Arthur Andersen and Company for five years, in various finance assignments. Ms. Denholm is a Fellow of the Institute of Chartered Accountants of Australia and holds a Bachelors degree in Economics from the University of Sydney and a Masters of Commerce degree from the University of New South Wales.