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allisports.com

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Making Action Sports Pay: NBC, MTV Try Yet Another Variation With 'Alli': Six months after announcing an action sports joint venture built on the Action Sports Tour, divisions of NBC Universal (NYSE: GE) and Viacom (NYSE: VIA) are already revamping the concept—name and all. Meet Alli, the Alliance of Action Sports, a combo of former AST events like The Dew Tour...; Tags: Action, Alli, Alliance, Allisports.com, Companies, Entertainment, General Electric Co., Management, MTV, MTVN, NBC Universal, NBC Universal Inc., Sports, Staci D. Kramer, Strategy, VIA Technologies Inc., Viacom, Viacom Inc.; External links 2008-12-02

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