Alloy

As CEO and founder of Alloy Media + Marketing, a pioneer in nontraditional marketing services with focus on the millennial market, Matt Diamond guides the company's strategic direction and oversees corporate development and management of its business units and assets. A keynote speaker for national industry events and conferences, Matt has appeared as a marketing expert on a number of national TV broadcasts including CNN, CNBC, and ABC World News Tonight. He has been featured in numerous high profile publications including the Wall Street Journal, The New York Times, Businessweek and Advertising Age. Matt leads company-wide efforts to contribute positively to the growing and influential Millennial population, serving on the board of DoSomething Inc, a non-profit youth organization, and as Director of Genesco, the owner of popular teen clothing retailer Journey's. Alloy contributes to several philanthropic causes such as the Ad Council, the ONDCP, and the National Heart Foundation. Prior to founding Alloy, Matt held positions in the Finance and Operations groups at the General Electric Company, also spending time at the company's Tokyo, Japan offices. Matt earned his B.A. in International Studies at University of North Carolina at Chapel Hill and received his MBA from the Harvard Graduate School of Business in 1996.

AS COO of Alloy, Inc., (www.alloyinc.com) (nasdaq: ALOY), a leading media, marketing services, and direct marketing company targeting the "Millennial" market, Jim Johnson guides the strategic development of the company's direct marketing business as well as the sales and marketing efforts of its college and publishing properties. Jim also oversees the development of Alloy's technology division. Along with CEO, Matthew Diamond, Jim Johnson founded Alloy in January 1997 to tap into the enormous spending power of the "Millennial" market, a population now estimated to include more than 70 million boys and girls between the ages of 10 - 24, responsible for an estimated $400 billion in annual spending. Jim was appointed President of Alloy in 1997 and Chief Operating Officer in January 1999. Prior to Alloy, he held a variety of financial, operations and business development positions with the General Electric Company. Jim received his B.A. in History from Hamilton College in 1989.

Gina R. DiGioia joined Alloy in April 2001 as Vice-President, General Counsel. In 2004, she was recognized by the Board of Directors as Chief Legal Officer and was appointed as Corporate Secretary. Prior to joining Alloy, Ms. DiGioia was a senior associate of the law firm Grant, Herrmann, Schwartz & Klinger, LLP. She received a B.A. in International Studies from American University in 1991 and a J.D. from the State University of New York at Buffalo School of Law in 1996.

Joseph Frehe was appointed to Chief Financial Officer in July 2007. Mr. Frehe joined Alloy in 2000 and most recently served as Senior Vice President of Finance managing all corporate finance functions, including SEC reporting. Prior to that, he held various finance positions at the Company, including Vice President – Finance, Assistant Controller, and Director of Financial Integration. Before joining Alloy, Mr. Frehe held corporate finance and controllership positions at Trans Union LLC, a credit reporting company. He holds a degree in accounting from the University of Illinois and is a member of the Illinois CPA Society.

Walter Killough joined Alloy, Inc. in March 2003 as a consultant, and was hired as the Chief Operating Officer of its Retail and Direct Consumer Division in October 2003. Upon completion of the Spinoff, Mr. Killough became our Chief Operating Officer. Prior to joining Alloy, Inc., Mr. Killough was at J.Crew Inc. for 14 years. He was appointed its Chief Operating Officer in 2001, and prior to that served as an executive vice president. As its Chief Operating Officer he was responsible for all sourcing, catalog circulation and production, warehouse and distribution, retail and direct planning and logistics. Mr. Killough graduated from Villanova University in 1972 with a Bachelor of Science in Marketing.

Matthew L. Feshbach was appointed our Chairman of the Board in August 2005. Since 2001 to the present, Mr. Feshbach has served as the Managing Member of MLF Investments, LLC, an investment management company Mr. Feshbach founded in 2001. From 1999 to 2001 Mr. Feshbach was a private investor. Since September 2004, Mr. Feshbach has been a director of Alloy, Inc. Mr. Feshbach is also the sole and managing member of MLF Holdings, LLC ("MLF Holdings"). MLF Holdings is the general partner of MLF Capital Management, L.P. ("MLF Capital"), of which Mr. Feshbach is the managing member. MLF Capital is the sole shareholder of MLF Cayman GP, Ltd. ("MLF Cayman"). MLF Cayman is the general partner of MLF Offshore Portfolio Company, L.P. ("MLF Offshore").