"The last thing any business would want to face, in an increasingly electronic and mobile global marketplace, is an alienated, impersonal, quirky, fickle, unpredictable and rootless customer-base. A uniquely personalized and intimate rapport and long-lasting loyalty, repeat-business and valued relationship on the other hand, that is mutually beneficial and rewarding,...
In nowadays' scenario, it's a very well known fact to everyone. This is also one of the reasons that the level of difficulty is increasing day by day to retain customers. With the advancement in Information Technology IT sector, customers are becoming more and more informed about their purchases. Media...
Intensifying competition, declining market share, deregulations, smarter and more demanding customers armed with more information and more buying choices than ever before are the realities of nowadays' competitive world in this backdrop, Customer Relationship Management has been recognized as a new marketing paradigm and is emerging as the core marketing...
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