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- Upcoming launches to fuel cosmetics sales
- Cosmetics manufacturers are working hard to ensure the second half of 1999 remains stellar for the mass market cosmetics industry. Just about every leading mass market brand has major new marketing launches in the second half of the year. Revlon, the mass market cosmetics industry's largest selling cosmetics brand...
- Research articles 1999-06-07
- Launches spark growth in color cosmetics
- The category was driven primarily by second-place Revlon, whose dollar and unit sales were up 17 percent and 12 percent, respectively, for the period, and by fourth-place Maybelline, whose three-outlet dollar and unit sales were up 11 and 13 percent, respectively.A 9 percent gain in Almay's dollar sales put it...
- Research articles 1998-06-22
- Launches spark growth in color cosmetics
- Leading brands in color cosmetics 3-outlet ...
- Research articles 1998-06-22
- New merchandising twists spark skin care sales
- Retailers are rethinking strategies for merchandising skin care, and many are spinning bath off into its own boutique presentation. Some are beginning to organize skin care around segments such as "natural" and "specialty" products and premium-priced family lines. HBA buyer Hope Stone reports that Oregon-based PayLess' latest planogram...
- Research articles 1992-10-26
- Food stores grow in HBA, cosmetics - lack drug store variety
- According to Towne-Oller data, shipments of color cosmetics and toiletries into supermarkets were up 4 percent in 1991. Once again, facial creams and lotions was one of the strongest growth categories, up 12 percent in dollar sales. In color cosmetics, lipsticks were particularly strong, up 8 percent in dollars...
- Research articles 1992-07-06
- Cosmetics firms debut specialty lines
- Cosmetics firms debut specialty lines CDR Roundup--New products from such cosmetics companies as Revlon, Almay and Clarion are contributing to a new level of performance in the skin care category, and the entry of several other cosmetics concerns into the market is making it an ever hotter sector. Revlon's...
- Research articles 1989-09-25
Additional Resources
- Revlon has signed Elaine Irwin-Mellencamp as the face of a global ad campaign for its Almay brand.(International News)(Brief Article)
- REVLON HAS signed Elaine Irwin-Mellencamp as the face of a global ad campaign for its Almay brand. Her first commercial will highlight the Almay ... REVLON HAS signed Elaine Irwin-Mellencamp as the face of a global ad campaign for its Almay brand. Her first commercial will...
- Research articles 2004-03-12
- Revlon plans major re-launch for Almay.
- Revlon will relaunch Almay makeup and skin care in the UK in Jun 1994 to signify its global takeover of the brand. Actress Carey Lowell, from the film 'Sleepless in Seattle', will be featured in all Almay advertisements. New packaging will enable consumerRevlon will relaunch Almay makeup and skin care...
- Research articles 1994-05-10
- Revlon's revamp for Almay in US. (Almay brand of cosmetics)
- Revlon is revising its Almay brand of cosmetics for the US market by launching three lip stick formulas, offering new nail polish for stronger nails, and a line of foundations for oily and blemish-prone skin. In addition, the company will market a line ofRevlon is revising its Almay brand of...
- Research articles 1995-01-10
- New Almay line targets teens. (Revlon Inc. Almay Div.)
- A hypo-allergenic treatment and make-up line aimed specifically at teenagers will be rolled out by Revlon's Almay division in the US in the next two months. A hypo-allergenic treatment and make-up line aimed specifically at teenagers will be rolled out by Revlon's Almay division...
- Research articles 1992-02-10
- Revlon, Inc. Selects Arnell Group to Handle Total Brand Communications for the Almay Brand
- NEW YORK -- Revlon, Inc. (NYSE: REV) today announced that Arnell Group, a wholly-owned subsidiary of Omnicom Group, has been awarded all creative and media planning aspects of advertising for the Almay cosmetics brand. Arnell Group will also act as a strategic partner for other aspects of Almay's marketing plan...
- Research articles 2005-05-09
- Revlon reinforces Almay's authority.(COLOUR COSMETICS)
- World: Revlon brand Almay, with its heritage as a dermatologist brand, is also now being positioned as the 'health and beauty authority' in the mass market. A role that is inhabited in other retail segments by brands such as Origins, Clinique and Yve World: Revlon brand...
- Research articles 2005-11-01
- Almay clears matters up.(Product News)(adult acne treatment Clear Complexion)(Brief Article)
- Almay is tackling the sensitive subject of adult acne with its newest product range, Clear Complexion. Almay is tackling the sensitive subject of adult acne with its newest product range, Clear Complexion.
- Research articles 2004-01-30
- Almay's clear advantage.(Colour Cosmetics)(Brief Article)
- World: Almay is tackling the sensitive subject of adult acne with its newest product range, Clear Complexion. According to the International Dermal Institute 15% of women over the age of 30 suffer from breakouts of acne for reasons varying from hormones to stress. Clear...
- Research articles 2004-01-01
- ... While Almay line repack heralds mass market repositioning.(INTERNATIONAL NEWS)
- Revlon brand Almay, with its heritage as a dermatologist line, is also now being positioned as the 'health and beauty authority' in the mass market. A role that is inhabited in other retail segments by brands such as Origins, Clinique and Yves Rocher. In addition to a...
- Research articles 2005-11-18
- Almay Signs Leslie Bibb as New Global Brand Ambassador
- NEW YORK -- Revlon, Inc. (NYSE: REV) today announced that its Almay brand has signed one of Hollywood's rising stars, Leslie Bibb as its newest brand ambassador. Leslie joins Elaine Irwin-Mellencamp and Marina Theiss who currently represent Almay worldwide. In her new role, Leslie will be the face of...
- Research articles 2008-06-30
- Almay sets pure Tints lip care debut
- ALMAY SETS PURE TINTS LIP CARE DEBUT: Revlon Inc.'s Almay brand has announced plans to introduce in the month of March Pure Tints protective lip care, a combination of color and care in one tube. The product pairs sheer color, including such shades as clear, nude, cocoa and blush, with...
- Research articles 2002-01-14
- Revlon Updates Outlook for 2006 and Beyond; Provides Status of Vital Radiance and Almay Brand Initiatives and Capital Structure Plans
- NEW YORK -- Revlon, Inc. (NYSE: REV) today announced updates to its outlook for 2006 and beyond and provided an update on its Vital Radiance and Almay initiatives as well as its capital structure plans. In making the announcements, the Company indicated that it expects strong revenue growth in 2006,...
- Research articles 2006-06-02
- Marketers in Fab 5 lovefest; 'Queer Eye' guys in talks with Almay, others.(News)
- Byline: CLAIRE ATKINSON and T.L. STANLEY While the Beatles were pursued by teen girls, the "gay Beatles''-or the Fab Five from "Queer Eye for the Straight Guy''-are being chased by marketers eager to tap into their newfound cult status. The show...
- Research articles 2003-09-29
- Almay Adds Milk To New Face Care Line
- * Almay recently introduced Milk Plus, a facial care collection fortified with milk proteins and lipids, Fluoride Plus nail care and nail color with organic fluoride to strengthen nails, Wakeup Call Energizing makeup and concealer to liven tired-looking skin and The Naturalist Eye Defining pencil with natural mineral pigments, botanical...
- Research articles 2001-01-01
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