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Evaluating Opportunities In Changing Markets

The business market is in a state of constant flux. Organizations need to carefully look for opportunities in an environment of change. This will ensure their long-term sustenance in the market. These opportunities also help organizations in planning their market strategy. The paper discusses some analytical tools, which enable the...

Tags: Opportunity, Matrix, Altuit, Swot analysis, Marketing Research, Productivity, Marketing

Presentations 2003-01-01

Marketing Research Ethics

One may wonder why it is important to be ethical during a market research. Nevertheless, ethics will help researchers to curb errant marketing practices. This white paper presents a few slides on the ethics in marketing research and what could be the implications from errant marketing practices.

Tags: Marketing Practice, Ethics, Altuit, Marketing Research, Business Ethics, Sales Channel, Marketing, Leadership, Management, Sales

Presentations 2003-01-01

Decision-Making Planning & Strategic Management

Strategic planning helps an organization to stay afloat in the market despite competition. It facilitates in making strategic moves in order to sustain competitive advantage in the market. There are three organizational levels at which strategic planning is operational. They are corporate level, business level, and functional level. Strategic management...

Tags: Decision-making, Altuit, Strategic Planning, Strategy, Strategic Management, Management

Presentations 2003-01-01