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6 Resources for

ambassador and american greetings corp.

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Greeting cards: The relevance of brands in the greeting card category continues to be an enigma for retailers. For the past five years, consumers of greeting cards have indicated a brand preference among the highest of any category tracked in the annual DSN Power Brands survey. Even though consumers report having a...; Tags: Ambassador, American Greetings Corp., Hallmark; Research articles 1997-10-20
Creating greeting-card buyers; promotions help bring out the card-giver in everyone: `You don't have to invent demand" for greeting cards, said Jim McDowell, brand marketing manager for Ambassador. But consumer procrastination is a problem. It can exert equal force, in the opposite direction, when it comes to buying greeting cards. Understandably, then, a priority for card manufacturers these days is...; Tags: Ambassador, American Greetings Corp., Hallmark; Research articles 1995-02-20
Alternative cards address social changes: The perfect card. Today, it could be anything from a get-well card for the boss's sheepdog or an encouraging card for a friend facing divorce. Once a strictly humorous option for birthdays, anniversaries and standard social situations, alternative cards today offer an amazing array of social expressions. From...; Tags: Ambassador, American Greetings Corp., Hallmark; Research articles 1994-11-21
1990 Ad: Greeting card makers find write way to stimulate growth The high level of penetration of channels of distribution has spurred the major greeting card companies to cultivate other ways of stimulating growth. A main focus in recent years has been alternative cards, with Hallmark, Ambassador, American Greetings and Gibson...; Tags: Ambassador, American Greetings Corp., Gibson, Hallmark; Research articles 1991-04-22
American Greetings nabs managers' nod - top selling greeting cards brands at discount stores - Top Brands, Part 1: Store Manager Survey: American Greetings Nabs Managers' Nod American Greetings emerged as the No. 1 greeting card brand at discount stores, outperforming No. 2 Ambassador by a more than 2-to-1 margin. DSN's 1990 Top Brands Survey represents the first time the greeting cards category has been examined for brand preference. ...; Tags: Ambassador, American Greetings Corp., Gibson, Hallmark; Research articles 1990-10-01

Writing instruments snare 5 of top 10 slots: Writing Instruments Snare 5 of Top 10 Slots Mead and Bic were most often mentioned by discount store managers as the best performing brands in the stationery departments, according to the 1987 DSN Top Brands Survey. Bic, traditionally in the No. 2 spot to Mead, continues to...; Tags: Ambassador, American Greetings Corp., Scotch, Zayre; Research articles 1987-10-12