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• Focus Groups Generate, Explore Ideas

  BNET - 2004-06-04

  From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must see much more than the faceless look into a topic that other forms of research provide. With focus-group research, one gets to feel a customer's...

  Tags: Focus Group, American City Business Journals Inc., Marketing Research, Marketing

• A Mini-Comeback For Pricing Power

  BNET - 2004-05-21

  From the executive summary: ‘As the regional economy heats up, and businesses face higher costs, the temptation to raise prices grows. In some cases, spiking gas prices and signs of a rebounding job market are compelling firms that have kept a lid on prices to test their customers and clients....

  Tags: American City Business Journals Inc., Pricing Strategy, Pricing, Marketing Research, Strategy, Marketing, Management

• Sparks Fly As Utilities Battle Over Electricity Pricing

  BNET - 2004-02-13

  From the executive summary: ‘The difference of opinion revolves around two pricing systems related to electricity in America; zonal and nodal. The pricing mechanisms relate to expenses incurred when electricity is moved from individual generating plants to power centers when demand is higher than local supply and transmission capacity is...

  Tags: American City Business Journals Inc., Pricing Strategy, Pricing, Marketing Research, Marketing

• Discover Pathway To Success By Researching Marketplace

  BNET - 2004-01-30

  A business cannot flourish without proper market research. Market research involves analyzing the market, identifying the target customers, devising effective marketing plans, and implementing the plans. There are various tools that help in conducting effective market research. The tools involve direct mail questionnaires, telemarketing campaigns, and professional surveys. Although, the...

  Tags: Market Research, American City Business Journals Inc., Telemarketing, Marketing Research, Advertising & Promotion, Marketing

• Pricing Products Correctly is More Than Guesswork

  BNET - 2003-05-19

  Article deduces that the "Price is Right" television show has survived for years by giving people a chance to guess the right price for merchandise and services. Many business owners still play this game, but with much higher stakes. Article suggests that to a product's total fixed and variable cost...

  Tags: American City Business Journals Inc., Pricing Strategy, Pricing, Games, TVs, Marketing Research, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment

• Don't Let Your Pricing Send The Wrong Message

  BNET - 2003-01-10

  From the executive summary: ‘Surprisingly, many small businesses do not have a pricing policy. If they are resellers, their products are offered at the suggested list price. If there is no suggested list price, they simply mark up products by a fixed percentage assuming they will have sufficient profits. They...

  Tags: American City Business Journals Inc., Price, Pricing Strategy, Pricing, Marketing Research, Marketing

• A Specific Process Can Be Followed For Pricing Goods, Services

  BNET - 2002-12-13

  From the executive summary: ‘Right pricing is the art of choosing the best price for the inventory. It requires information, facts, analysis, and tailored strategy. At a minimum, the pricing policy should take into consideration the certain important factors viz. true product costs, market supply and demand, and anticipated sales...

  Tags: American City Business Journals Inc., Pricing Strategy, Pricing, Marketing Research, Sales Strategy, Marketing, Sales

• Priced To Go: This Is One Markdown Admen Aren't Touting

  BNET - 2002-04-26

  From the executive summary: ‘Advertising firms of all stripes say that if the local industry's loss of clients and purging of ad budgets were not bad enough, they would be getting less money for the work they do. Most blame tough market conditions, but some also accuse larger firms of...

  Tags: Advertisement, American City Business Journals Inc., Pricing Strategy, Pricing, Marketing Research, Marketing

• Inflated Prices Hurt Furniture Industry Credibility

  BNET - 2002-04-19

  From the executive summary: ‘Rising concern over the furniture industry marketing ethics has direct implications for a large swath of general retailing also addicted to the mercantile drug of choice, false, and misleading advertising to stimulate business. At issue is a pervasive abuse of reference pricing schemes that regularly proclaim...

  Tags: American City Business Journals Inc., Business Ethics, Leadership, Management, Marketing, Marketing Research, Pricing, Strategy

• Lower Prices Adorn 'Furniture Row'

  BNET - 2002-02-22

  The emergence of pricing strategies has taken the market by storm. Most companies including manufacturers of furniture and other goods are resorting to effective pricing policies. Of late, many furniture stores have slashed their prices to increase profits. Over the years, the economic slowdown has made consumers much more price-sensitive,...

  Tags: American City Business Journals Inc., Furniture, Pricing Strategy, Pricing, Marketing Research, Marketing