American City Business Journals Inc.

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• NetProspex Raises $2 Million In Round Led By American City Business Journals

  PaidContent - 2009-10-27

  American City Business Journals has led a $2 million investment in NetProspex, a startup which boasts a crowdsourced online database of more than eight million sales contacts. NetProspex lets sales people exchange sales contacts they don’t use for others in its online database; users can also buy contacts directly....

  Tags: American City Business Journals Inc., NetProspex, Sales Strategy, Sales Force Management, Sales, Marketing, Media & Publishing, Newspapers, Money, M&A & Venture Capital, Venture Capital, Joseph Tartakoff

• Striking Out

  BNET - 2004-06-18

  From the executive summary: ‘When unions launch a strike, one can count on more than just a couple of workers holding signs these days. They are just as likely to run an advertisement on a radio station or pepper reporters with press releases to make sure the public knows why...

  Tags: American City Business Journals Inc., Advertising & Promotion, Marketing

• Focus Groups Generate, Explore Ideas

  BNET - 2004-06-04

  From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must see much more than the faceless look into a topic that other forms of research provide. With focus-group research, one gets to feel a customer's...

  Tags: Focus Group, American City Business Journals Inc., Marketing Research, Marketing

• A Mini-Comeback For Pricing Power

  BNET - 2004-05-21

  From the executive summary: ‘As the regional economy heats up, and businesses face higher costs, the temptation to raise prices grows. In some cases, spiking gas prices and signs of a rebounding job market are compelling firms that have kept a lid on prices to test their customers and clients....

  Tags: American City Business Journals Inc., Pricing Strategy, Pricing, Marketing Research, Strategy, Marketing, Management

• From Creation To Customer

  BNET - 2004-03-12

  Industry professionals believe that listening and working with customers is an integral part of creating new products for today's marketplace. With feedback from customers, engineers can continue to develop the prototype until it matches customers' needs. This article explores the approaches of businesses that have altered their product development processes...

  Tags: American City Business Journals Inc., Customer, Product Development, Product Marketing, Strategy, Research & Development, Business Operations, Marketing, Management

• Sparks Fly As Utilities Battle Over Electricity Pricing

  BNET - 2004-02-13

  From the executive summary: ‘The difference of opinion revolves around two pricing systems related to electricity in America; zonal and nodal. The pricing mechanisms relate to expenses incurred when electricity is moved from individual generating plants to power centers when demand is higher than local supply and transmission capacity is...

  Tags: American City Business Journals Inc., Pricing Strategy, Pricing, Marketing Research, Marketing

• Discover Pathway To Success By Researching Marketplace

  BNET - 2004-01-30

  A business cannot flourish without proper market research. Market research involves analyzing the market, identifying the target customers, devising effective marketing plans, and implementing the plans. There are various tools that help in conducting effective market research. The tools involve direct mail questionnaires, telemarketing campaigns, and professional surveys. Although, the...

  Tags: Market Research, American City Business Journals Inc., Telemarketing, Marketing Research, Advertising & Promotion, Marketing

• Well-Planned Price Change Can Boost Sales, Profits

  BNET - 2004-01-02

  From the executive summary: ‘Sometimes price increases can be handled successfully, but there are a number of other strategies one should consider first. With most items, the primary reason for a purchase is not price; rather, it is the customer's assessment of its quality. Most supermarket customers are willing to...

  Tags: Brand, American City Business Journals Inc., Branding, Sales Strategy, Marketing, Sales

• Firms See Development Cycle Shortened

  BNET - 2003-12-05

  From the executive summary: ‘While some companies continue the tradition of giant new product releases followed by upgrade cycles, the pattern at most software companies are more likely to be perpetual permutation. The software companies involve teams of developers, product managers, and marketers on an endless runaway train of product...

  Tags: American City Business Journals Inc., Product Development, Product Marketing, Team Management, Strategy, Research & Development, Business Operations, Marketing, Management

• Branding Your Leadership Style And Methods Is Strategically Important

  BNET - 2003-09-19

  From the executive summary: ‘Branding is important. The last few years have seen renewed interest in branding, primarily as it relates to a product or family of products. Business leaders, who strayed and found their way back, are once again being touted as companies to watch. Branding is so important...

  Tags: Leadership, American City Business Journals Inc., Leadership Style, Branding, Marketing