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- Late News.(Brief Article)
- AM Greetings to gain stake in e-rival A spokesman for American Greetings Corp. said the company hasn't decided what to do with the 20% stake it will receive in Egreetings Network upon completion next month of its acquisition of Cincinnati-based Gibson Greetings Inc. Egreetings, an electronic...
- Research articles 1999-12-20
- Greeting-Card Makers American, Gibson Agree to Merge.
- Knight Ridder/Tribune Business News Nov. 4 -- American Greetings Corp. and Gibson Greetings Inc., the second- and third-largest greeting card makers, behind Hallmark Cards Inc., have agreed to a $163 million merger. Hallmark spokeswoman Julie O'Dell said the merger wouldn't affect...
- Research articles 1999-11-03
- Publicly Traded Greeting Card Firms See Flat Sales.
- Knight Ridder/Tribune Business News May 4 -- You may care enough to send the very best greeting card on Mother's Day. But think twice about putting your mother's money into a greeting card company's stock. Two reasons may discourage people from investing...
- Research articles 1999-05-03
- Scope of category expands
- Gibson Greetings Inc. has been rejuvenated in the past year with its launch of over 5,000 items, including Silly Slammers, a line of talking beanbag toys that has already sold millions of units."We are definitely attracting a different audience to the greeting cards aisle," says Gibson's chairman, president and chief...
- Research articles 1998-08-10
- Retailers proactive in ethnic cards
- With demographics shifting in the United States every year, retailers are chasing the disposable income of ethnic consumers with fervor. One of the key product areas they are targeting is ethnic cards. "The largest population growth is in the Hispanic and Asian markets. When you look at the...
- Research articles 1997-09-08
- Greeting cards continue to be chain drug staple
- KORT MASTELLER, store planning consultant, American Greetings Corp.: "Size, location, visibility, adjacencies, the importance of traffic patterns and individual store demographics are key elements in determining the success of greeting cards departments."Aggressive drug retailers position the category in high-traffic areas close to their stores' entrances. Beyond utilizing these key elements,...
- Research articles 1995-09-11
Additional Resources
- Greeting cards arena still highly profitable in sluggish economy
- NEW YORK -- Greeting cards, which have proven to be largely recession-resistant, may even benefit from a slow economy.When disposable income falls, say analysts, consumers often replace moderately expensive gifts with greeting cards. And margins that can run as high as 50% can make greeting cards among the most profitable...
- Research articles 1993-07-19
- GIBSON MAY BE GOOD FIT FOR AMERICAN GREETINGS.(American Greetings Corp. may acquire Gibson Greetings Inc.)(Statistical Data Included)
- While American Greetings Corp. in Brooklyn is looking for ways to grow its business, the company isn't saying if it still is interested in buying its beleaguered rival to the south -- Gibson Greetings Inc. in Cincinnati. The usually hush-hush American Greetings is...
- Research articles 1999-09-06
- American Greetings buys Gibson
- CLEVELAND -- American Greetings Corp. has agreed to buy Gibson Greetings Inc. for $163 million. The deal stands to bring together suppliers that rank No. 2 and No. 3, respectively, in the $7.5 billion social expressions business and increase American Greetings' annual sales from about $2.2 billion to more...
- Research articles 1999-11-22
- Gibson emphasizes everday card giving
- CINCINNATI--Gibson Greetings Inc., the nation's third-largest supplier of greeting cards and related products after Hallmark Cards Inc. and American Greetings Corp., is reporting notable success with its "Life As We Know It" campaign, which is designed to make card-giving an everyday, not just a holiday, event. "With over 1,000...
- Research articles 1992-06-29
- Social expressions suppliers keep category on cutting edge
- JOHN McNEILL -- Manager of trade communications, American Greetings Corp. JIM WELCH -- Marketing vice president, mass team, Hallmark Cards Inc. GEORGE WHITE -- General manager, Bullseye Productions, a unit of Gibson Greetings Inc. Q. How can chain drug retailers and social expressions suppliers work together to...
- Research articles 1998-09-14
- Alternative, nonoccasion cards fuel growth in social expressions
- JEFF PETIT, Vice president of communications American Greetings Corp. JIM WELCH: Vice president of marketing for mass Hallmark Cards Inc. GEORGE WHITE -- General manager of Bullseye Productions Gibson Greetings Inc. Q. Where is the greatest growth in the greeting cards category? PETIT: "One of the...
- Research articles 1999-09-13
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