Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Social expressions creates differentiation
- Social expressions is a reliable margin booster - and a traffic draw and image booster. What's more, a growing list of related non-card products - ranging from American Greetings, new Confetti for Cards and Shoebox Greeting coffee mugs, to plush (like Hallmark's Heidi and Hopper Easter bunnies), candles, helium balloons...
- Research articles 1996-04-01
- Greeting card manufacturers use data for store-specific marketing
- Greeting cards are a growing core category for drug chains. They fit the drug chain atmosphere -- less hectic than mass merchants and discounters, a setting for thoughtful browsing and selection of just the right card. Although the Greeting Card Association projects flat unit sales in 1994 of 7.4...
- Research articles 1994-06-27
- Cards compete in new outlets. (greeting cards) (Industry Overview)
- Cards Compete In New Outlets Faced with higher postal rates and a diminishing number of buyers, greeting card manufacturers are seeking new venues to sell cards and exploring new eye-catching designs to attract buyers. Since the mid-'80s, card...
- Research articles 1991-12-01
- 1990 Ad
- Greeting card makers find write way to stimulate growth The high level of penetration of channels of distribution has spurred the major greeting card companies to cultivate other ways of stimulating growth. A main focus in recent years has been alternative cards, with Hallmark, Ambassador, American Greetings and Gibson...
- Research articles 1991-04-22
- American Greetings nabs managers' nod - top selling greeting cards brands at discount stores - Top Brands, Part 1: Store Manager Survey
- American Greetings Nabs Managers' Nod American Greetings emerged as the No. 1 greeting card brand at discount stores, outperforming No. 2 Ambassador by a more than 2-to-1 margin. DSN's 1990 Top Brands Survey represents the first time the greeting cards category has been examined for brand preference. ...
- Research articles 1990-10-01
Additional Resources
- GIBSON MAY BE GOOD FIT FOR AMERICAN GREETINGS.(American Greetings Corp. may acquire Gibson Greetings Inc.)(Statistical Data Included)
- While American Greetings Corp. in Brooklyn is looking for ways to grow its business, the company isn't saying if it still is interested in buying its beleaguered rival to the south -- Gibson Greetings Inc. in Cincinnati. The usually hush-hush American Greetings is...
- Research articles 1999-09-06
- Greeting-Card Makers American, Gibson Agree to Merge.
- Knight Ridder/Tribune Business News Nov. 4 -- American Greetings Corp. and Gibson Greetings Inc., the second- and third-largest greeting card makers, behind Hallmark Cards Inc., have agreed to a $163 million merger. Hallmark spokeswoman Julie O'Dell said the merger wouldn't affect...
- Research articles 1999-11-03
- American Greetings buys Gibson
- CLEVELAND -- American Greetings Corp. has agreed to buy Gibson Greetings Inc. for $163 million. The deal stands to bring together suppliers that rank No. 2 and No. 3, respectively, in the $7.5 billion social expressions business and increase American Greetings' annual sales from about $2.2 billion to more...
- Research articles 1999-11-22
- Greeting cards arena still highly profitable in sluggish economy
- NEW YORK -- Greeting cards, which have proven to be largely recession-resistant, may even benefit from a slow economy.When disposable income falls, say analysts, consumers often replace moderately expensive gifts with greeting cards. And margins that can run as high as 50% can make greeting cards among the most profitable...
- Research articles 1993-07-19
- Gibson emphasizes everday card giving
- CINCINNATI--Gibson Greetings Inc., the nation's third-largest supplier of greeting cards and related products after Hallmark Cards Inc. and American Greetings Corp., is reporting notable success with its "Life As We Know It" campaign, which is designed to make card-giving an everyday, not just a holiday, event. "With over 1,000...
- Research articles 1992-06-29
- Late News.(Brief Article)
- AM Greetings to gain stake in e-rival A spokesman for American Greetings Corp. said the company hasn't decided what to do with the 20% stake it will receive in Egreetings Network upon completion next month of its acquisition of Cincinnati-based Gibson Greetings Inc. Egreetings, an electronic...
- Research articles 1999-12-20
- Social expressions suppliers keep category on cutting edge
- JOHN McNEILL -- Manager of trade communications, American Greetings Corp. JIM WELCH -- Marketing vice president, mass team, Hallmark Cards Inc. GEORGE WHITE -- General manager, Bullseye Productions, a unit of Gibson Greetings Inc. Q. How can chain drug retailers and social expressions suppliers work together to...
- Research articles 1998-09-14
- Alternative, nonoccasion cards fuel growth in social expressions
- JEFF PETIT, Vice president of communications American Greetings Corp. JIM WELCH: Vice president of marketing for mass Hallmark Cards Inc. GEORGE WHITE -- General manager of Bullseye Productions Gibson Greetings Inc. Q. Where is the greatest growth in the greeting cards category? PETIT: "One of the...
- Research articles 1999-09-13
- << Previous
- page 1 of 1
- Next >>
