American Marketing Association

Kevin Mayer serves as Director, Marketing Communications for Subaru of America, Inc. (SOA) based in Cherry Hill, N.J. Mayer oversees advertising, e-marketing, merchandising, product marketing, customer insights and brand strategy activities. Prior to joining Subaru, Mayer held managerial positions for both corporate and agency organizations. Previous positions include SVP, Account Director at Dentsu Advertising, Director of Marketing and Product Strategy for Mitsubishi Motors of America, and National Manager, Corporate Strategic Planning and National Advertising Strategy for Hyundai Motor America. Mayer has also worked for agencies such as Grey, Alcone and MARS Advertising. Additionally, he has served as on-site Marketing Consultant for the likes of Nestle' USA and the Gillette Company specializing in advertising planning and optimization for the brand management teams. With more than 16 years experience in advertising and marketing, Mayer has made numerous achievements, most notably leading the Hyundai Automotive advertising strategy (1997 - 2003) that quadrupled sales in five years and earned two Gold Effies; an honor for best national campaign for advertising effectiveness. Mayer holds an M.B.A. from UCLA's Anderson Graduate School of Management with a focus in Statistics and Marketing Science and a B.A. in Communications from Purdue University.

Patrick McKenna successful entrepreneur, former corporate executive, Ivy Leaguer, active Board member, community volunteer, family man and sought after speaker on business, marketing and e-commerce issues started DMi Partners in 2003, determined to change the landscape of online marketing. As an operations manager for Citizens Energy Corporation in Boston before he became a founding partner of DMi, Pat rick honed skills in brand development, negotiation, strategic planning, and resource management. He measures success in the generation of solid financial perfo rm ance and in happy partners, employees, clients, and family. Pat rick dete rm ines the company's direction and sets the tone for the working environment at DMi. A degree in public policy from Harvard is just one manifestation of Pat rick's concern for the greater good, a concern that can equally be seen in DMi's focus on customer service. He oversees all aspects of the company, from client services to the creative department. It's no surprise clients such as JG Wentworth choose DMi and remain clients of DMi; with their help, JGW generated a 72% increase in business on only a 21% increase in advertising spends. Patrick's leadership illustrates to others, both inside and outside of the company, that caring goes a long way. Customer satisfaction is the staff's reward, so meeting the client's needs, down to the last detail, is DMi's passion. Patrick's success in partnering with companies proved itself when the pioneer maker of nostalgia jerseys and throwback sportswear, Mitchell & Ness, grew 152% in online sales, thanks to DMi's efforts. The company, though recently acquired by Adidas, has retained DMi to continue the lucrative campaigns. Patrick lives in Center City, Philadelphia, with his wife, Michele, and son, Owen.

Shaan Schaeffer is a recognized clinical and market research executive in the medical device industry, who has a track record of creating the critical insights that drive substantial increases in revenue, market presence and share. For over 14 years and with measurable impact, she has supported and developed research solutions for diverse clients in product development, marketing, and executive management to launch and grow businesses and guide decision-making. Ms. Schaeffer is currently the President and Founder of Dynamic Research, Inc., a market and clinical research consulting and contracting firm that primarily focuses on the medical device industry. She currently serves on the St. Joseph Hospital Institutional Review Board and on the Board of the Philadelphia Chapter of the American Marketing Association. She has been acknowledged in major medical journals such as the Annals of Internal Medicine and the Journal of Vascular and Interventional Radiology and is a member of the Association of Clinical Research Professionals, the American Marketing Association, and the Pennsylvania Bioscience Organization.