<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[American Marketing Association | Company News & Executive Profiles | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/american+marketing+association.html?i=5]]></link>
	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for American Marketing Association]]></description>
	<s:counts start="0" returned="10" found="380" />
	<language>en-us</language>
	<item>
		<title><![CDATA["Building a Virtual Ad Network: An Insider&#39;s View" to Be Presented at The American Marketing Association&#39;s November Technology-Special Interest Group Event]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200810/ai_n30944578]]></link>
		<description><![CDATA[WHAT  The American Marketing Association's AMA Phoenix Chapter announces its November Technology Special Interest Group Tech SIG:  "Building a Virtual Ad Network: An Insider's View."    WHO  Jerry L. Smith, president of  Morefocus® Media , a health and education vertical advertising network, will present...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 23 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/phoenix+technologies.html"><![CDATA[Phoenix Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PTEC</category>
		<category domain="tickers">PTEC</category>
	</item>
	<item>
		<title><![CDATA[Vovici Chief Strategy Officer Jeffrey Henning to Deliver American Marketing Association Webcast Offering Six Secrets to Successful Online Communities]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Oct_20/ai_n30912622]]></link>
		<description><![CDATA[DULLES, Va. -- Vovici (voh-VEE-see), the leading provider of software-as-a-service solutions for Enterprise Feedback Management EFM and proprietary custom online communities, today announces that Chief Strategy Officer Jeffrey Henning will be presenting a Webcast with the American Marketing Association AMA "Six Secrets to Gaining Competitive Advantage from Online Communities: What...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Utilizing Experiential Marketing to Promote Your Brand]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Oct_7/ai_n29481663]]></link>
		<description><![CDATA[DFW AMA Executive Luncheon  DALLAS -- The DFW American Marketing Association DFW AMA presents Blake McKinney, Group Head, of The Richards Group/Latitude.  Yes, brand messaging can be introduced, reinforced and even established in the minds of consumers through experiential marketing. It's more than a banner on a stage,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[American Marketing Association Announces the Return of Mplanet&#153;]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_18/ai_n28569308]]></link>
		<description><![CDATA[Industry Leaders to Examine the New Marketing Environment and Strategies of Today's Most Successful Brands  MARK YOUR CALENDARS: Mplanet 2009  January 26-28, 2009; Rosen Shingle Creek Resort in Orlando, Florida  CHICAGO -- The American Marketing Association announces the return of Mplanet, an industry-leading event for the world's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[AMA Houston Sponsors Luncheon Featuring Houston Texans President]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_August_26/ai_n28032099]]></link>
		<description><![CDATA[HOUSTON -- Houston Texans President Jamey Rootes will speak on "Give Your Brand the Keys to Victory" at the September 10 luncheon of the American Marketing Association, Houston Chapter.  Rootes is a former marketing professional at both IBM and Procter & Gamble. His talk focuses on the marketing "Keys...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 26 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/houston.html"><![CDATA[Houston]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[president]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA["Get Hired" Career Program to Offer Insights on Jobs and Hiring Trends With Experts From Omnicom, Express Employment and Monster.com]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200808/ai_n28035110]]></link>
		<description><![CDATA[The Dallas-Fort Worth Chapter of the American Marketing Association AMA announces that on Thursday, August 28 from 11:30AM to 1:30PM, it will   host "Get Hired," a careers program featuring Kelly Jensen, Omnicom Management Services, Mike Overby, Express Employment Personnel and Robert Waring, Monster.com at the Fort Worth Club,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 22 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[career]]></category>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[hiring]]></category>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/monster.html"><![CDATA[Monster]]></category>
		<category domain="http://resources.bnet.com/topic/omnicom.html"><![CDATA[Omnicom]]></category>
		<category domain="http://resources.bnet.com/topic/recruiting.html"><![CDATA[recruiting]]></category>
		<category domain="http://resources.bnet.com/topic/staffing.html"><![CDATA[staffing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Vovici Chief Strategy Officer Jeffrey Henning to Deliver American Marketing Association Webcast Offering Best Practices for Using Online Communities for Customer Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_August_19/ai_n28010626]]></link>
		<description><![CDATA[DULLES, Va. -- Vovici (voh-VEE-see), the leading provider of software-as-a-service solutions for Enterprise Feedback Management EFM and proprietary custom online communities, today announces that Chief Strategy Officer Jeffrey Henning will be presenting a Webcast for the American Marketing Association AMA titled Best Practices for Using Online Communities for Feedback: Bridge...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 19 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Houston AMA Luncheon Features "KBR: Transforming a Legacy"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_August_5/ai_n27969760]]></link>
		<description><![CDATA[HOUSTON -- The August 13 American Marketing Association luncheon features Karen Hooper, Director, Marketing Communications and Strategy at KBR, who will share how a 100-year old company has transformed itself as it moves forward as a one-year old independent entity.  KBR has been a part of Houston since George...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Aug 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/houston.html"><![CDATA[Houston]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Rebranding with Social Media - DFW AMA Executive Luncheon]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_23/ai_n27944208]]></link>
		<description><![CDATA[DALLAS -- The DFW American Marketing Association DFW AMA announces that Liz Cahill, VP of Marketing and Communications, Lee Jeans/VF Corporation, will present "Finding a Fit with Web 2.0: How Lee Jeans Took a Traditional Cause Campaign Local."  Cahill is credited with overseeing the recent launch of a masterbrand...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 23 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing in an Economic Downturn]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_30/ai_n27874495]]></link>
		<description><![CDATA[New American Marketing Association Survey Highlights Greatest Mistakes, Challenges and Opportunities for Marketing Community  CHICAGO -- According to a recent American Marketing Association AMA www.marketingpower.com survey, 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs is the biggest mistake marketers can make...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
