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americans reject tailored advertising

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National Survey: Most Americans Object to Targeted Ads: It may be a speed bump or something considerably more serious for online media's dominant business model, but a national survey released today indicates that anywhere from two-thirds up to three-quarters or more of Americans object to online tracking by advertisers. The survey represents a major wake-up...; Tags: Advertisement, Survey, Americans Reject Tailored Advertising, Marketing Research, Marketing, David Weir; Blog posts 2009-09-30

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Your Work The 7 Interview Questions You Must Ask

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Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
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Yesterday Google showed off its forthcoming Chrome OS, leaving many to wonder how exactly the company will monetize it. The answer: it won’t. Since Google derives 97% of its revenue from online ads, it simply wants you using a computer that is always online. Specifically, it wants you on a computer that is one click [...]
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